dentsu

Today marks a significant milestone at dentsu as we introduce our new client promise: Innovating to Impact. For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, creating new ways of working and generating growth through the power of technology and creativity. Through innovation, we deliver the impact our clients need to drive growth in their businesses while also generating a positive effect on the industry, society, and the world. To learn more about what 'Innovating to Impact' means for our business, our clients and our people, click here: https://lnkd.in/eHv_deY5 #InnovatingtoImpact

SIGN UP | In our midyear follow-up to the dentsu Global Ad Spend Forecasts, the dentsu investment analysts share the key ad spend updates – and what they mean for brands – for 2024 and beyond. Be one of the first to get a copy. Register here: https://lnkd.in/e23vQvqZ #AdSpendMay2024

COMING SOON | How does advertising spend evolve in this year of big media moments? Our midyear follow-up to the dentsu Global Ad Spend Forecasts is landing soon. Sign up here to be one of the first to receive a copy: https://lnkd.in/e23vQvqZ #AdSpendMay2024

We're thrilled to announce the launch of Dentsu Sports International in the Middle East & North Africa region.  This expansion marks a significant stride in enhancing our ability to cater to our existing and prospective clients in this exciting region. As part of this launch, we'd like to welcome Olaf Borutz to the team, who joins us as VP Commercial Sales in MENA.  To mark this milestone and the opening of our new regional headquarters in Riyadh, we have put together a comprehensive study of fandom in Saudi Arabia. The Speed of Fans: KSA report delves into the habits, behaviours, and expectations of Saudi consumers, helping brands and rights holders move at the speed of fans in the Kingdom. Tarek Daouk, CEO of dentsu MENA said: "It's an exciting time for sports in the region and we are thrilled to launch dentsu’s bespoke sports and entertainment offering – combining our global experience and heritage in sports marketing with local market data and expertise – to connect brands to fans like never before.” For further details, check out the full press release here 👉 https://lnkd.in/e4_CS4Hc Download the full report here 🔗 https://lnkd.in/d22sKz7V #Marketing #MENA #Partnerships #Dentsu  #DSI

We are thrilled to announce that several incredible dentsu team members have been nominated for Campaign Middle East's Faces to Watch 2024! 🌟🎉 Each nomination is a testament to the hard work, creativity, and dedication that our colleagues bring to the industry every day. Their commitment to excellence not only elevates our team but also continues to push the boundaries of what we can achieve in advertising and media. ✨ Join us in celebrating our amazing teammates for earning this well-deserved recognition. We're incredibly proud of you all! #FacesToWatch2024 #TeamDentsu #ProudMoments #dentsuMENA

Despite the sun beating down on us, Team Singapore cleared a record* of 166kg of litter from the waters and the surrounding environment of Singapore's Marina reservoir by foot, by bicycle, by kayak, by pedal boat and by motor boat, at our anchor #OneDayforChange volunteer event for 2024. Our waterways clean up event comprised staff volunteers from dentsu Singapore as well as our dentsu APAC and SEA regional colleagues and leaders based in Singapore. The event was led by our volunteer champions Uma Ranganathan, Vanessa Woon, Maria Perera, and Anton Kazintsev. Our other #OneDayforChange initiative in Singapore to-date: 👫 Kids for Change - https://lnkd.in/gRmYqTwB #OneDayforChange is dentsu’s annual volunteering event, uniting teams all over the world as a force for good, enabling us to show our collective commitment to the planet as part of a global moment. *Compared to 137kg in 2023 #dentsuSingapore #dentsusg #dentsuSEA

#LABEL | Dentsu insights est labellisé DESI niveau 3 👏 🔎 Le label DESI, 1er label Data Ethic & Sustainable Insights, a permis à Dentsu insights, département du groupe dentsu dédié à la compréhension des consommateurs-citoyens, à l'évolution des comportements média et à la prospective des marchés, d'évaluer les actions déjà mises en place en termes de partage de la donnée, d'agilité de production, de respect des règles, d'utilisation et de conservation. C'est parce que dentsu France est société à mission qu'elle poursuit son engagement en faveur d'un monde plus responsable et équitable. Bravo à toute l'équipe ! #Insights #Label #SociétéàMision

At its core, fandom is about shared passion. Whether you're a die-hard Swiftie, a devoted Trekkie, or someone who never misses a match of your favorite sport, you belong to a phenomenon that connects millions worldwide. For marketers, understanding fandom is essential. It's not just a powerful tool for determining consumer preferences; it's also proven to be a successful gateway for brands to build genuine connections and unlock new opportunities. So, what should you consider if you're looking to tap into fandom? Welcome to the fourth edition of Noted!

Exciting News! We're thrilled to share that dentsu has collaborated with Roblox's to test and enhance their new immersive video ads, now available to all advertisers. This feature will enable advertisers to seamlessly reach Roblox’s extensive user base across their platform. Cara Lewis, Chief Investment Officer at dentsu, emphasizes, "Video ads offer a unique opportunity for our clients to introduce their brands to Gen Z consumers globally within popular immersive environments in a safe and scaled way, while utilizing video, social or display budgets to tap into Roblox’s premium video inventory.” Read more: https://lnkd.in/es43wPyd

The #dentsuHongKong team kicked off the #OneDayforChange 2024 with the Hong Kong Red Cross, making a remarkable impact on this year's #WorldRedCrossDay through their blood donation efforts, potentially saving up to 126 lives! We applaud the active participation of all donors at dentsu and celebrate their dedication to making a positive impact. Together, we are a force for good, and we can inspire others to join us in our mission to create a better world.    One Day for Change is dentsu's annual volunteering event, uniting teams worldwide to make a positive impact and demonstrate our collective commitment to the planet. Stay tuned for more exciting voluntary initiatives coming your way as we continue to make a difference together. Dentsu Creative Tag iProspect Merkle Hong Kong Carat dentsu X #dentsuAPAC #Agency #AForceForGood