May 2024 has been a landmark month for Generative AI, with OpenAI launching GPT-4 for the public and Google making headlines at their I/O event by announcing AI overviews for US search results. These expanded #AIOverviews, formerly known as #SGE (Search Generative Experience), signify a major transformation in search. They pose intriguing questions: how will it reshape our roles as search specialists and advertisers, and what new possibilities will it unlock? Read the article written by Jurre Ham and Danny van Schooten: https://lnkd.in/ezSHzDcA #dentsu #genAI #AI #GPT4
dentsu Benelux
Reclame en adverteerdersdiensten
Amsterdam, Noord-Holland 3.918 volgers
The network designed for what's next
Over ons
Dentsu is the most integrated media company in the world and provides various services which we divide into 3 service lines; 'dentsu Creative', 'dentsu Media' and 'Merkle, a dentsu company' (CXM). In our global network we work with 72.000 passionate colleagues, in 143 markets, for 85 of the 100 top advertisers. 1. Dentsu Media: We offer clients communication strategies through digital creative execution, media planning and buying. Always with a scaled choice of people-first approach and experience-driven proposition, while also allowing greater access to our dentsu Creative service line and Merkle, our CXM specialists. 2. Dentsu Creative: We deliver Idea-Led Experiences, designed for the digital age, delivered at global scale. We offer services such as; creating digital products & experiences, brand positioning & identity, campaigns & activations and brave (social) editorial content. 3. Merkle, a dentsu company: Working closely with our customers and partners, we combine CRM, Media and Creativity to help more customers make their marketing truly people-centric. Always driven by data, powered by technology, proven by performance and fueled by creativity. Our goal? Together with the brand, we create the best solutions and services to create new opportunities that realize sustainable growth and business transformation across the entire consumer journey. Our people? We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
- Website
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https://www.dentsu.com/nl/en
Externe link voor dentsu Benelux
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 501 - 1.000 medewerkers
- Hoofdkantoor
- Amsterdam, Noord-Holland
- Type
- Naamloze vennootschap
- Opgericht
- 1901
- Specialismen
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing, Creative, Innovation, Data en Technology
Locaties
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Primair
Routebeschrijving
Moermanskkade 85
Amsterdam, Noord-Holland 1013 BC, NL
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Routebeschrijving
Vorstlaan 24
Watermael-Boitsfort, Brussels Region 1170, BE
Medewerkers van dentsu Benelux
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Gerard van den Dool
Commercial Lead | Media Activation | Digital | Customer Experience | B2B | B2C | Retail
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Reynder Bruyns
Strategy Director dentsu Benelux
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Isabelle Rotsaert
Trading Director/Amplifi/Dentsu Aegis Network Belgium
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Melanie Vermolen
Client & Business Process Partner at dentsu Benelux
Updates
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Flashback to the amazing night we won 'Agency of the Year' at the AMMA Awards 2024. We're still on cloud nine! 🚀✨ #dentsu #awards #media #mediaagency #amma24 VIA Nederland
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🎙️ PODCAST: De snelle opkomst van Retail Media Cas Koeleman, Product Lead Retail Media bij dentsu Benelux, is te gast bij 'Marketplaces de Podcast' en gaat in gesprek met Joost Legebeke en Lucas Bassa. Hij legt je uit hoe hij #RetailMedia inzet voor grote merken en de nieuwste trends in de markt. 🔊 Luister nu op Spotify: https://lnkd.in/eMp_UZRF #dentsu #retail #media #marketplaces #podcast
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EVENT | Last week, we hosted the biggest Innovation Day for our colleagues yet. 💡 In this XL edition, our dentsu people had the opportunity to attend over 30 (partner) sessions filled with the most exciting ideas and groundbreaking innovations, and explore captivating experiences throughout our Amsterdam office. With over 140 colleagues participating, we can definitely say it was a great success! A big thanks to Ahold Delhaize, Talpa Network, Amazon Ads, LinkedIn, Pinterest, Megawatt, Global Nederland, JCDecaux NL, Clear Channel Nederland, blowUP media, Ocean Outdoor Nederland, CS Digital Media, iion and Flarie. ❤️ #dentsubenelux #innovation #knowledge #inspiration
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EVENT | Yesterday, we had the pleasure of welcoming over 40 clients to another edition of Dentsu Café Brussels at Soko Rooftop. Our colleagues shared their insights and expertise on AI, brand advocacy, addressable TV, and our modern media approach. Thank you to all the amazing presenters and clients who joined us. The next edition in Brussels will be on 14 November. See you there! 🫶 #dentsu #dentsucafe #event #brussels
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AWARDS | What a fantastic night! dentsu Benelux has been honoured with 5 SAN Accenten awards, including two wins for our amazing colleagues at Dentsu Creative Amsterdam. Congratulations to all the hardworking teams, and a special thanks to our clients: Albert Heijn, KPN, PostNL, and Randstad. 🎉 Also, a huge congratulations to bol on winning the Consistent Accent. 🙌 #dentsu #SAN #awards #b2b #retail
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NEW REPORT | dentsu Global Ad Spend Forecasts. In de context van een langzaam mondiaal economisch herstel zullen de wereldwijde reclame-uitgaven in 2024 naar verwachting met 35,8 miljard dollar stijgen tot 754,4 miljard dollar, een groei van vijf procent. Voor Nederland voorspelt dentsu een advertentie-uitgaven groei van vier procent. Lees hier meer over op Emerce of download het volledige report via onze website: https://lnkd.in/eBem3tFa #dentsubenelux #AdSpendMay2024
Dentsu voorspelt een advertentie-uitgaven groei van vier procent in Nederland - Emerce
emerce.nl
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EVENT | Our amazing Retail Media team was at Retail Media Day, gathering the latest insights and opportunities! This is the first event in the Netherlands dedicated entirely to retail media, launched by BBP Media. #dentsu #retailmedia #RMD24 #retailmediaday
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NIEUWS | De overvloed aan content en reclameboodschappen zorgt ervoor dat consumenten meestal alleen scannen, snel filteren en een ultrakorte aandachtspanne hebben. Hoe en waar kun je de consument dan nog bereiken zodat jouw merk de aandacht krijgt waar je naar op zoek bent? In het webinar bvA netwerk van merkleiders over de aandachtseconomie vertelde Michael Willems hoe je aandacht in moderne mediaplanning integreert. #dentsu #attention #aandacht #mediaplanning #attentioneconomy
Attentie, attentie! Attention Economy on its way! - Screenforce
https://screenforce.nl
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INTERVIEW | Als het gaat over mediabestedingen is de verdeling tussen lokale en internationale spelers meestal in het voordeel van die laatste. Maar voor video en display vloeien de meeste investeringen in België naar lokale media. Die lokale-mediaconsumptie is typisch Belgisch, zegt Laurent Massart, Client Partner bij dentsu Benelux. Read the interview in French: https://lnkd.in/eTDXeBjx #UMA #UBA #Trustmedia #media #localmedia #dentsu
Lokale media staan sterk in het digitale landschap
tijd.be