How is #AI revolutionizing the retail industry? Janine Flaccavento shares how retailers can use artificial intelligence to better understand trends and deliver unique shopping experiences in InformationWeek: https://ow.ly/lZ0K50RF1HX
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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As third-party cookies disappear, how can marketers continue to track and measure their campaign performances? Merkle shares three ways: https://ow.ly/UNVs50REW8l
3 Ways to Track Your Marketing Efforts in the Cookieless World
merkle.com
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How can businesses build stronger connections and loyalty with their consumers? Barry Fiske and other brand experts share 12 ways to better your #B2C relationships in Fast Company: https://ow.ly/MGsi50REXbc
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#MerkleProud of our caring team! 👏
Marketo Certified Expert | Marrketo Engage Mentor | Skilled in martech and digital strategy | Analytical and data-driven | Entrepreneur
Something I brag about to anyone that asks about Merkle / dentsu is the commitment to employees. There are so many ways to feel involved and get information while working remotely with people across the globe. One of the examples I witnessed first hand today. Today, June 5th was our #OneDayForChange campaign. We went out locally to the Albany Pine Bush Preserve Commission Discovery Center and cleaned up the roadside of an area of the preserve. This was a great way to meet a lot of other employees that are local (working remote for a large company you don't realize that there are others near you) so this was a neat experience. We managed to clean up a good amount of garbage beside the road and networked with one another. We even had the pleasure of learning about the wood turtle that is a permanent resident at the preserve. Key takeaway: Get out there and do good in your community no matter where you are. Also, please stop throwing trash and cigarettes out of your car windows 😭.
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How do you master #martech challenges, effective data organization, and the future of composable solutions? Merkle's Kelly O'Hara has got you covered in this article 👇 #C360
The Evolution of the Marketing Database: Navigating the Path Forward
Kelly O'Hara on LinkedIn
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Want to turn customer data into valuable insights? Discover how investing in the right tools, data quality, and other strategies can help drive business growth in this blog by Peter Rogers: https://ow.ly/5rti50RGuoV
The Key to Personalization Is Already in Your Data Cloud
Peter Rogers on LinkedIn
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“Working closely with the community around you is…an opportunity.” Barry Fiske shares how fostering relationships with local consumers can improve your business in Fast Company: https://ow.ly/xVVg50REW1b
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We are #MerkleProud to be a sponsor for the 2024 Mirakl Summit in New York! Join us on June 13 at Convene Brookfield Place to discover how you can elevate your ecommerce growth. #MiraklSummit
With our Mirakl Summit in NYC just over 1 week away, we are excited to welcome and hear from our leading retail and B2B organizations that have successfully scaled their eCommerce using the Mirakl platform. A special thank you to our sponsors SAP, McFadyen Digital, Avalara, Balance, BORN & Merkle for supporting our Platform Pioneers in their Mirakl journey and for making this event possible. We are looking forward to a day of insightful sessions and unparalleled networking. Interested in joining us? Learn more here: https://lnkd.in/erWdFdDq #MiraklSummit #GoBeyond
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“#AI is a powerful tool that, when used correctly and when trained on the right data…can help SMBs...drive success.” Courtney Trudeau shares how #GenAI can better small businesses in ANA: https://ow.ly/y0nV50RF1Fj Association of National Advertisers
Generative AI in SMB Content Marketing Efforts
ana.net
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Can shifting your personalization goals to be more relevant garner better results? Dagmara Scalise and Erin Kelsh share how user-forward messaging can improve your healthcare #CRM and engagement in The Drum: https://ow.ly/GGv150REVO1
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
thedrum.com