Leo Burnett

Leo Burnett Chicago is excited to welcome new CEO Kate Jeffers to the agency.    “Kate comes to Leo Burnett with an impressive track record for building an agency culture that inspires creativity, nurtures innovation, and delivers for today’s marketers,” said Susie Nam, Publicis Groupe Creative U.S. CEO. “When you combine that with Leo Burnett’s consumer acumen, range and expertise in building brands for the masses, it puts Leo Burnett on a trajectory to assert its right to lead the industry creatively.”    Read more: https://lnkd.in/dTx_kXRF   #creativeagency #advertisingagency 

Leo Burnett Australia releases their second edition of “The Good Study” by where they dive into the evolving landscape of brand activism and social impact.     “When done right, doing good offers a valuable business lever, with potential to create brand differentiation and shape behavior, from consideration, through to purchase across all generations. Given this, our research is supplemented by a five-question checklist that every business and brand executive should ask before embarking on a new path of perceived social good.” – Catherine King, Chief Strategy Officer of Leo Burnett Australia.   Learn how business and brand executives can pave a positive way forward here: https://lnkd.in/g6UTc7Gj     #creativeagency #advertisingagency  

In their first campaign for Confused.com, Leo Burnett UK livens up the insurance sector with a catchy new jingle that's bound to stick in heads.  😗😗😗   Read more on The Drum: https://lnkd.in/ef8VjB99      #creativeagency #advertisingagency #populistcreativity

Join us in welcoming Anirban Roy as Chief Strategy Officer at Leo Burnett India!    "Anirban brings a wealth of experience, great leadership acumen, and a tenacious commitment to excellence, which will not only benefit our existing brand partners but help us drive our new business growth plans." – Leo Burnett South Asia CEO, Amitesh Rao.     Welcome Anirban!    Read more: https://lnkd.in/gCvhKn9h     LBBonline - Little Black Book | #creativeagency #advertisingagency 

Building on their “It’s an ALDI thing.” campaign, Leo Burnett and ALDI USA release a series of new satirical spots, with a focus on the meat aisle, reminding shoppers that you don’t need to jump through hoops to get fresh, quality meat at everyday low prices. The new work reinforces the brand’s promise that everything they don’t do—such as complicate shopping and savings with apps, loyalty clubs and fluctuating sales—is for the benefit of the consumer. It’s an ALDI thing. https://lnkd.in/gE3ifdwE #creativecampaign #creativeagency

Leo Burnett Colombia, Publicis Play Colombia and global beverage company Alpina, introduce “Guardianes del Dorado” the first role-play game on WhatsApp.     With only 4% of young people in Colombia owning a gaming console but 1.2 active cell phones per person with free access to WhatsApp, “Guardianes del Dorado,” leverages the app to transcend socioeconomic barriers, reach a diverse audience and make gaming accessible to all.    Learn more here: https://lnkd.in/g96c4CmS   #creativeagency #advertisingagency 

Incorporating AI’s issues with hands and appendages and a nugget dispensary, KFC and Leo Burnett pay homage to Gen Z's culture of attitude, community, and creativity in new Saucy Nuggets campaign – taking their proposition of being Finger Lickin' Good to a whole new level. https://lnkd.in/gzCYfBGe #creativecampaign #creativeagency

There are more than 600 Arabic fonts available worldwide, but none of them are dyslexic-friendly, nor has there been an attempt to design one until now.    Leo Burnett Dubai and Omantel, the first telecommunications company in Oman, have introduced a first-of-its-kind Arabic font, named Maqroo (meaning readable in Arabic) for readers with dyslexia.     Read more: https://lnkd.in/dGKXKaUC   Leo Burnett MEA (Middle East & Africa) #creativeagency #advertisingagency 

Tillamook County Creamery Association and Leo Burnett delight dairy lovers everywhere with the launch of new creative platform, “Extraordinary Dairy.” Up-close action shots and bold, vivid imagery supported by the voice of actor and singer Josh Gad, the new work invites the world to experience delight through the brand's wide range of dairy products, used every day and in many ways. Why settle for mediocre dairy when you can have extraordinary?! Learn more about the campaign here: https://lnkd.in/ggDnMfJK #creativecampaign #creativeagency

The internet has done it again! The votes are in and we’re proud to announce The Webby Awards 2024 winners from Leo Burnett offices worldwide: 🇨🇦 People's Voice Award: Leo Burnett Canada & Bounce for “Hair Hair Everywhere”  🇨🇦 Best Digital Campaign: Leo Burnett Canada & Bounce for “Hair Hair Everywhere”  🇨🇦 Best Branded Content: Leo Burnett Canada & Pizza Hut for "Pepperoni Hug Spot”  🇩🇪 Best Use of AI: Leo Burnett Deutschland & WWF for "Climate Realism"  🇩🇪 Best NetArt: Leo Burnett Deutschland & WWF for "Climate Realism" Round of applause to Leo Burnett Australia and Chicago who had work recognized, earning the distinction of Webby honorees for their campaigns "Bear Naked Trails," "Bed Test" and “The Wedding That Fans Built."    From pet hair and Pizza Hut-imitated AI, to nude encounters and a fan-generated mat-rum-ony…see the work to understand why they were honored as some of this year’s best of the internet: https://lnkd.in/fHm3wxE     #Webbys #TheWebbyAwards #CreativeAwards #CreativeAgency