dentsu’s Post

The successful Journey continues

Myself and the DUNE | 23 team are down at Seamless Middle East & Saudi Arabia this week. We’re here to speak to all the brands that are expanding into the region, on the back of a boom in technology and payments. Investing in strategic sport partnerships that align with your brand's objectives can yield substantial returns in terms of brand exposure, audience engagement, and ultimately, revenue growth. If you’re interested in learning more about the sport & entertainment landscape in the Middle East, please reach out. #seamless #commercialpartnerships #sportsbusiness

🇸🇦 Saudi Arabia, once again, made the headlines last week with golf and football the latest beneficiaries from the ambitious Vision 2030 plan. This is no 'Gold Rush' and it is very much the real thing, particularly within the Creative space. Here's why: - Vision 2030 was announced in 2016 and it's implications are permanent and long-lasting. This is no flash in the pan. As a 5x time visitor to Riyadh myself, I have seen what is coming first-hand. Riyadh Boulevard, Via Riyadh and Diriyah Gate (highly recommended) are all attractions which have opened new since I first visited. With seven years left to 2030, what's coming next? - There is a huge demand to capture the imagination of the affluent Saudi consumer. The government's focus on boosting the digital economy and building digital infrastructure has opened the door for new opportunities across the spectrum. No organisation in the Creative arena will want to be left behind. - If Messi moves to the MLS, there will be more Ballon D'or winners playing in KSA than in Europe. This opens the door to advertising opportunities across the worlds most followed sport. The social following of players like Ronaldo and Benzema combined with an engaged population (it's estimated 82% of online users in KSA follow football related content) = scope for untold growth. - Saudi agencies face the unique challenge of having demand for business and the immediate need to scale quickly. In April of this year, Riyadh announced the launch of new ad opportunities across buildings, taxis and buses (currently not allowed). Agencies need to scale quickly, efficiently and whilst utilising Saudi creative talent to meet nationalisation quotas. Change is coming and it's coming fast. #creative #business #growth #digital MCG Talent.

The Middle East, particularly Saudi Arabia, is fast becoming a frontier for sports investments, providing unique opportunities outside the traditional markets of North America and Europe. This development reflects broader economic diversification efforts and the increasing role of sports in enhancing regional brand visibility. 💡 Opportunities Ahead: The PFL’s expansion and the establishment of a Middle East league signal growing investor confidence in alternative sports leagues and their market viability. For entrepreneurs and investors, the evolving landscape in Saudi Arabia represents a fertile ground for secondary investments in infrastructure, technology, and service sectors tailored to the sports industry. The strategic partnerships and renewed media rights deals, like that with ESPN and the acquisition of Bellator, indicate a robust ecosystem conducive to sustained growth and innovation. As the PFL plans further expansion into Africa, Australia, and Latin America, understanding the intricacies of regional investments becomes crucial. Engaging with these emerging hubs offers a canvas for innovation and strategic partnerships that could define the next era of sports entertainment. #UFC #SaudiArabia #PFL #FightNight https://lnkd.in/gJ2mAv38

Work that works! Congratulations to Leo Burnett MEA (Middle East & Africa), Dubai on topping the #EffiesIndex2022. I am also happy to see Ogilvy Pakistan achieving 4th position worldwide. Kudos to everyone involved from the agencies and the clients side. While I was going through the index, I couldn't help but question that why an agency from the MENA region, ranked 01 globally consistently at the Effies last year and before, is not even in the top 10? What has changed? Have the clients run away? Or are the brands not asking the agency to produce effective and hence creative work? Has the management decided to reduce the awards budget? Or the agency has forgotten to write an award winning case study? What’s the sauce? #Effective #EffiesIndex #Creativity #People

They say travelling the world changes you, but I’d argue covering a multi-sport event on social media changes you too 😂 I’ve just finished leading the social media team in English and Arabic for the 2023 World Combat Games that took place in Saudi Arabia with JADAH. 📊 11 days. 13 hours. 16 sports. 206 medals. 1500 athletes. This is my third time doing something like this, and despite the sheer amount of focus and time it consumes, I absolutely love it. As the Social Media Manager, we saw it best for me to manage a team of designers away from the actual Games. This was only one of our teams, as we had an excellent team of four situated at the heart of the games itself in the King Saud University Arena. Altogether, I oversaw 2,124 posts on 3 different platforms, which included everything from live coverage in English and Arabic, to answering questions in Spanish and Portuguese and ensuring the content plan of 150+ posts was ready for the next day. While I believe the live coverage was on point, I think what enabled our work to stand out was the 30 minutes we dedicated each night to ensure that our content was ready for the next day. In the scene, they’re called time multipliers. You dedicate some time away from the stressful parts in order to save time for when you’re actually under pressure. Like, if we knew we had to post 30 gold medal winners the next day, I’d spend the night before finding out each time of coronation, create a Google calendar with all that info and print it for the team to make sure we didn’t spend time on remembering or running after tasks. That, alongside making sure tasks were distributed in the most efficient way possible, were the secrets behind the success of such a comprehensive project. Extremely proud of the team and cannot wait for what’s next! 🌟

Sports are playing a crucial role in diversifying the Saudi economy and enriching the overall citizenship of Saudi Arabia, in line with the Vision 2030. The country is investing heavily in sports infrastructure, hosting international events, and promoting sports and physical activity among its citizens. These efforts are generating revenue, creating job opportunities, and improving the health of the population. Digital transformation is aiding in achieving these goals. The Saudi Sports for All Federation is using digital platforms to promote sports and physical activity among all segments of society, including women and children. The country is also using digital technologies to enhance the fan experience and promote sports tourism. The sports industry is creating job opportunities in various fields, including coaching, event management, marketing, and broadcasting. This industry is expected to grow significantly in the coming years, contributing to the diversification of the Saudi economy and the enrichment of the overall citizenship of Saudi Arabia. In conclusion, sports and digital transformation are playing a significant role in achieving the goals of the Vision 2030. The country’s investments in sports infrastructure, hosting international events, and promoting sports and physical activity are generating revenue, creating job opportunities, and improving the health and well-being of the population. Let’s continue to support and promote sports in Saudi Arabia for the betterment of our economy and society. Stay tuned for more updates about the event . #Vision2030 #SaudiSports #SaudiInfrastructure #SaudiTourism #SaudiJobs #HealthySaudi #SaudiFitness #SaudiPride #SaudiCommunity #DiversifySaudiEconomy #EnrichSaudiCitizenship #DigitalTransformation #SaudiDigitalTransformation

Discover the power of branding with our project, "اثنينية الرياض”. "اثنينية الرياض” is a Saudi and Arab intellectuals meet to discuss the most important and interesting topics in the cultural community. Watch it on Shahid Production Company: AWJ Studios l أَوْج #Bigbang #Branding #Advertising #KSA #Shahid

In Campaign Middle East's Power List MENA issue, our CEO of UM MENAT, Joe Nicolas, revealed three pivotal pillars that will further elevate the region’s marketing excellence onto the global stage. “Marketing success hinges on your ability to transcend regional limits and gain global recognition. Notable regional examples such as Emirates, Qatar World Cup and the multiple competing tourism boards across the Middle East have demonstrated the prowess of taking homegrown concepts to the world stage.” Read more on how this region can set new industry benchmarks that lead the charge, push the boundaries of what is possible, and change the game to win here https://bit.ly/3PU7vay #changingthegame #UMMENAT #Campaign #CampaignME #CampaignPowerList #media #marketing #marketingexcellence