We're thrilled to announce the launch of Dentsu Sports International in the Middle East & North Africa region. This expansion marks a significant stride in enhancing our ability to cater to our existing and prospective clients in this exciting region. As part of this launch, we'd like to welcome Olaf Borutz to the team again, who joins us as VP Commercial Sales in MENA. To mark this milestone and the opening of our new regional HQ in Riyadh, we have put together a comprehensive study looking at fandom in Saudi Arabia. The Speed of Fans Briefing: KSA insights report delves into the habits, behaviours and expectations of Saudi consumers helping brands and rights holders move at the speed of fans in the Kingdom. For further details, check out the full press release here 👉 https://lnkd.in/e4_CS4Hc #Marketing #MENA #Partnerships #Dentsu
About us
For over 120 years, Dentsu has been a champion of meaningful progress – helping brands predict and plan for disruptive future opportunities. And since the 1964 Tokyo Olympics, we’ve pioneered the commercialization of premium sports properties worldwide. In 2021, Dentsu Sports International (DSI) was launched with the sole purpose of connecting brands and properties to fans of sports. Today, we’re the gateway for our clients, linking the world of sports and its fans from East to West.
- Website
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https://dentsusports.com/
External link for Dentsu Sports International
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Singapore
- Type
- Public Company
- Specialties
- Sports Marketing, Sponsorship, Creative, Innovation, Data, Technology, Advertising, Sports Advertising, Media planning, and People-Based Marketing
Locations
Employees at Dentsu Sports International
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Nanshu Yoshida
Executive Officer, Chief Growth Officer - Dentsu Sports International
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Chris Insolera
Senior Sports & Entertainment Commercial Executive
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Takahiko Arima
Senior Vice President at Dentsu Sports International Inc.
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Kashan Rathore
Commercial Finance Business Partner at Dentsu
Updates
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With EURO 2024 just around the corner, we’re thrilled to share some key insights about KSA consumers' plans and preferences. From the strong interest in following the tournament to the unique appeal of summer sports in Europe, there’s a lot to look forward to! #EURO2024 #DentsuSportsInternational #KSA #SportsMarketing #Insights
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Heading to the Cannes Lions International Festival of Creativity next week? Join dentsu for our Media Unbounded: Beyond the world of Gen AI session! Dive into the art and science of modern advertising 👇
Media Unbounded: Beyond the world of Gen AI. Join us next week at the Cannes Lions International Festival of Creativity for our Media Unbounded: Beyond the world of Gen AI session - a deep dive into the art and science of modern advertising, featuring industry trailblazers in the AI space. Learn how these leaders are pioneering new strategies to deliver captivating, relevant ads that resonate with audiences on a personal level, all while ensuring efficiency and scale. Sign up here: https://lnkd.in/eT37tmHJ 📅: Tuesday 18 June ⏰: 1:30am 📍: The Media Garden #dentsuatCannes
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Dentsu Sports International reposted this
As part of Dentsu Sports International's launch in MENA, we looked into sports fandom within the Kingdom 🔍 From Saudi consumers' habits, behaviors, and expectations, our Speed of Fans: KSA insights report delves into the fandom driving this dynamic and rapidly growing market forward. To download the full report, click the link here 🔗👉 https://lnkd.in/d22sKz7V Check out our key takeaways below 👇
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The countdown is on, we're thrilled to be joining the Cannes Lions International Festival of Creativity happening next week. Watch this space as we will be providing some exciting insights and takeaways from our Global Chief Commercial Officer, Echo Li from her jury sharing!
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Discover the unique charm of NBA where player personalities shine and create unparalleled marketing opportunities. Dive into MKTG's latest article by Daniel Dideriksen to explore these dynamic characters!
The NBA is full of personalities, but how do you find the right one? Read about unique brand partnerships within the NBA in this Speed Read by Daniel Dideriksen.
NBA Influencers - Taking the Road Less Traveled
mktg.com
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Join MKTG EMEA and European Sponsorship Association (ESA) on 25 June for a deep dive into football sponsorships! Amar Singh, our SVP, Content & Creative, will be moderating the online webinar, with insights from Lisa Parfitt (The Space Between Sports), Jeremy Edwards (Activative), and Philip Rouwenhorst (Blauw Sponsorship Impact). Learn more below 👇
Which brands and sponsors will win the Euros? 🤔 With the UEFA EURO 2024 finals taking place in Germany later this month join MKTG EMEA and the European Sponsorship Association (ESA) online on 25 June to get an expert view on football sponsorship. Our SVP, Content & Creative Amar Singh will be moderating a free online webinar exploring the standout campaigns and activations around the tournament this year. Joining Amar on the panel will be Lisa Parfitt, Co-founder of The Space Between Sports alongside Jeremy Edwards from Activative and Philip Rouwenhorst of Blauw Sponsorship Impact. If you're interested in joining the discussion, register here 👉 https://lnkd.in/ev7EpmtV #EURO2024 #Webinar #Sponsorship
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2024 has started at a faster pace than previously anticipated, and we predict advertising spend to keep momentum in the second half of the year with major sporting events around the corner. 🚀 Dive into dentsu's mid-year Global Ad Spend Forecast to explore the trends across the global advertising landscape 👉 https://lnkd.in/eG8scBjJ #AdSpendMay2024
Ad Spend May 2024 - dentsu Global Ad Spend Forecasts May 2024
insight.dentsu.com
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Dentsu Sports International reposted this
Absolutely delighted to be on the judging panel for the #LeadersSportsAwards 2024! Having been named in the Leaders under 40 class of 2020, I'm grateful for Leaders in Sport's trust and recognition in Dentsu Sports International and me to uphold and celebrate excellence in the industry. Can't wait to dive into all the impactful campaigns with my fellow jurors. Don't miss the chance to be part of this incredible journey – today is the last day for nominations! https://bit.ly/3TePAOV
We're thrilled to announce that Echo Li, our Global Chief Commercial Officer has been invited as a Jury for the #LeadersSportsAwards 2024 by Leaders in Sport! The award will be celebrating those accelerating global sports across 10 different categories, nominations are open till 31 May 2024. See more here: https://bit.ly/4aKaBqX
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dentsu Sports Analytics in partnership with Fonto are expanding SponsorshipBI, their business impact measurement platform, to Australia. For more information and to read the full article click the link below 👇
Announcing the expansion of our SponsorshipBI business impact measurement platform to Australia, in partnership with Fonto. After a successful pilot with Cricket Australia, and a sneak preview at the Mumbrella 360 marketing conference in Sydney last week, we are excited to bring full-funnel sponsorship impact measurement to what is one of the most competitive commercial sports markets in the world. SponsorshipBI is an industry-first platform that links traditional “top of funnel” brand impact metrics of sponsorship to actual transactions by fans, providing sports and the brands that sponsor them unprecedented insights into the business impact of their partnerships. Read more in our announcement below.
dentsu Sports Analytics and Fonto announce the launch of SponsorshipBI following a successful pilot program with Cricket Australia
dentsu Sports Analytics on LinkedIn