PEOPLE | We are thrilled to announce that Flora Kong has been recognised as one of the Campaign UK ‘40 over 40’ 2024 winners! This prestigious accolade celebrates the outstanding contributions of industry professionals over 40 who have demonstrated exceptional leadership, innovation, and dedication in their fields. Join us in celebrating Flora's remarkable milestone and the inspiring journey that has led her to this moment. You can read more on her journey below: https://lnkd.in/eu4yKFCb Here’s to continued success and making a difference! 🌟 #CaratProud #CampaignUK #40over40 #Pioneering #Leadership #Innovation #Excellence
Carat UK
Advertising Services
Designing for People: unlocking real human understanding to connect people with brands.
About us
We are Carat, the most progressive media agency network in the world. Our people, culture and organisation, are dedicated to designing for people - this is the clear and simple message that drives all that we do. We encourage our people to show a continual passion to be brave, to experiment, to re-invent and to help push the work we do further and faster, while consistently looking for fresh and better ways of growing our client’s brands and driving measurable business performance. This all comes to life in a culture that recognises that diverse perspectives are a necessity to drive innovation. A fast-paced but balanced working environment encouraging everyone to be the best version of themselves. Carat is part of Japanese powerhouse, Dentsu, the global communications network who strive to promote “Kaizen” within their agencies. All organisations within our network complement rather than compete against each other. We have one integrated P&L, which promotes co-operation and collaboration and places our clients’ business needs at our heart, allowing access to a truly holistic marketing offering of best-in-class expertise and capabilities in media, innovation and technology. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves some of the UK’s largest brands, including Kellogg’s, Mondelēz, Co-operative Group, Kraft Heinz, Vodafone, Mastercard, Microsoft and Santander.
- Website
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http://www.carat.com/uk
External link for Carat UK
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1968
- Specialties
- Data, Strategy, Digital Activation, Mobile, Search, Social, Planning, Press, Sponsorship, Experiential, Broadcast, Insight, Analytics, Direct, eCRM, and Buying
Locations
Employees at Carat UK
Updates
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WORK | We are excited to share our latest project—a groundbreaking campaign for Holland & Barrett: "Own every day of the month." As Holland & Barrett's strategic partner, we are thrilled to have developed an integrated approach that empowers women through each stage of their health journey. Our collaboration has brought to life a strategy that leverages a mix of traditional and digital media to make a significant impact. This campaign is designed to reach 92% of the target female audience and 90% of those aged 18-34, showcasing the specialised advice and wellness solutions offered by Holland & Barrett. 📺 The campaign kicks off with engaging TV advertisements debuting this Friday. These are perfectly timed to capture key audience segments across major networks like ITV, Channel 4, and Sky, including prime slots around viewer favourites like Gogglebox. 🖥️ Beyond TV, we've extended the campaign's reach with tailored 30" and 15" spots across BVOD, CTV, and YouTube. These are strategically paired with 6-second bumpers that target specific life stages, ensuring personalised engagement. Our approach combines creative messaging with tactical digital executions to connect with women at the right moments, enhancing the visibility and impact of Holland & Barrett's commitment to women's health. Stay tuned as we continue to roll out this exciting campaign and contribute to transforming how women engage with health and wellness every day of the month. #Carat #HollandAndBarrett #WomensHealth Sarah Moores, Andrea St Leger, Natalia Morris-Garcia, Liz Chapman, Charles Reid
Own Every Day Of The Month | Hormone Health | H&B
https://www.youtube.com/
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WORK | We're thrilled to announce that our client, Pets at Home, have launched a multi-year partnership with Global, the Media & Entertainment Group. Following a competitive pitch, we have secured exclusive sponsorship of all Heart Drive shows for the UK’s leading Pet Care Retailer. The all-encompassing sponsorship will see Pets access Global’s comprehensive portfolio, utilising audio, outdoor, presenters, and more, providing listeners with advice and inspiration for all their pet needs. 🐾 Heart Drive broadcasts across the UK every weekday from 4pm-7pm with shows hosted by presenters including JK & Kelly Brook, Vicky Pattison, and Rich Clarke.🎙️ Find out more here: https://lnkd.in/eXZ98hAq Nikki Cameron | Louise Duran (nee Roby) | Georgina McErlean | Cheryl Fitchett | Madeline Shaw | Charles Reid | Michael Bentley | Steven Allen | Aaron Tibbitts | Nicola Brent
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💜 Happy International Women’s Day 2024! 💜 This year’s theme is “Inspiring Inclusion” - highlighting the importance of fostering diversity and creating an inclusive workplace. Let’s celebrate the achievements of women, continue shattering glass ceilings and breaking down barriers, and strive for a more equitable future. Join us in supporting and uplifting women everywhere. 💪💜 #InternationalWomensDay #InspiringInclusion #inclusiveworkplace
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THINKING | Brand EQ3 is coming soon... Sign up below to receive the full report when it’s released👇 https://lnkd.in/ezGRqkvk #BEQ3 #Carat #DesigningForPeople
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WORK | Arla Foods' Innovative Ad has not only made milk the talk of the town but also grabbed the top spot in Kantar's recent edition of 'The Works'. We're delving into the fascinating world of Out-of-Home advertising, showcasing how our client Arla successfully leveraged 3D creativity to captivate audiences and amplify their brand message. From eye-catching installations to strategic brand positioning, discover how Arla's campaign emerged as a beacon of innovation in the advertising industry, setting a new standard for engaging and memorable marketing. You can read the full article here: https://lnkd.in/eAP-jNsP #Arla #Carat #OOHAdvertising #CreativeCampaigns #DesigningForPeople
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PEOPLE | We're having a proud employer moment as we honour Business Development Director Philippe Feraille's well-earned placement on The BD100 list for 2024! The #BD100 is an annual celebration of the top 100 business development professionals within the UK marketing industry. Phil's inclusion clearly reflects his outstanding work and commitment across Carat UK and dentsu. Let's show him some love for this remarkable achievement! 🫶 Feel free to drop your congratulations below 👇 A big shoutout to everyone who made the list, including our dentsu colleagues Rebecca McEwan and Matthew Lambert. You'll find the full 2024 BD100 list here: https://lnkd.in/dDb7VFBU #NewBusiness #BusinessDevelopment #Carat #iProspect #dentsu #Manchester #Leeds #Edinburgh
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EVENT | We're thrilled to announce that our dentsu Manchester office will be hosting the IPA (Institute of Practitioners in Advertising) and Foresight Factory for their annual trends event on Wednesday, January 17th. 'Trending 2024: A Vision From the IPA and Foresight Factory' takes a deep dive into the pressing issues facing consumers in the year ahead – and explores how brands can effectively communicate to keep buyers on their side. Panellists for the event include our own Brenda Imeson, Strategy Partner; Julie Chadwick, Managing Director of our sister agency Dentsu Creative; Stephen Brunt from The Behaviours Agency ; and Marta Vilella from Foresight Factory. Be sure to secure your tickets for the event here: https://ow.ly/WStg50Qp6Sn
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WORK | Ready to kickstart your health journey this New Year? Holland & Barrett's latest campaign, "Find Your Gut Thing", is about prioritising health and happiness, with a special focus on gut health. 📺 TV Comeback: After a two-year hiatus, Holland & Barrett has made a triumphant return to television. Their 60-second ad premiered during the Great British Bake Off on New Year's Day, and the campaign is being sustained with 30-second versions on ITV, Channel 4, and SKY. https://lnkd.in/ekYe6dsn 🌐 Digital Footprint: The campaign's presence extends beyond TV, creating a buzz on BVOD, CTV, and YouTube. It features innovative launch tactics and a dedicated Collection Lounge on Channel 4. 🍏 Channel 4 Wellness Lounge: This platform showcases Holland & Barrett's new food range and supplements, highlighting their benefits for immunity, energy, and digestive health. 🌿 Strategic Advertising and Partnerships: Engaging sequential 10-second ads on YouTube and social media, alongside a content partnership with The Guardian, are part of the campaign's diverse approach. 🔗 Wellness Hub: Central to the campaign is the Gut Health "Wellness Hub" on the Holland & Barrett website. This resource offers valuable insights into gut health, recommends suitable products, and, exclusively for January, provides an opportunity to book a free appointment with a nutrition specialist, usually priced at £45. Discover more at: https://lnkd.in/eycMNYVy Props to Lewis Woodward, Andrea St Leger, Liz Chapman, Sarah Moores, Laura Griffiths-Stainton, Charlotte Clayton, Lydia Moxey, Bethan Mordey, Sophie Baxter and Zoe Stroud for steering us all towards a healthier and happier 2024. #WorkWednesday #HollandAndBarrett #FindYourGutThing #Carat #Manchester #DesigningForPeople #TV #Digital #Partnerships
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VIEWS | Stepping into a future where AI, personalised content, and the dynamic realms of AR and VR are the stars of the show, a new article from LBB underscores how 2023's trends are set to majorly shape the media landscape in 2024. This time, the spotlight shines not only on tech innovations but also on the vital need for brands to finely tune into their audiences, targeting them with enhanced precision and deeper understanding. Nisna M. from LBBonline - Little Black Book has brought together leading voices from across the industry, including our Head of Strategy, Chris Davies, to shed light on the trends that will be pivotal for brands and businesses in this crucial year. You can read the full article, including Chris' perspective, below:
The Media Trends of 2024: AI, VR and Targeted Content | LBBOnline
lbbonline.com