WPP

WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. "WPP shines with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system." According to Forrester, WPP uses “GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon and others to help brands and retailers optimize media and transactions.” Read more 👉 https://ow.ly/4HBy50RIz5j VML, VML COMMERCE

{access}ories is LIVE to purchase in the United Kingdom 🇬🇧 With Batch.Works and Ordo, we're proving that when it comes to accessible design, one size fits one. Learn more about the difference {access}ories will make https://lnkd.in/edg9Sr8r Find your perfect shape at https://lnkd.in/erUJgDKX #OneSizeFitsOne #AccessibleDesign #GlobalAccessibilityAwarenessDay #GAAD #Landor #BatchWorks #Ordo

AI is transforming how brands reach under-served visually impaired audiences in advertising. On Global Accessibility Awareness Day, we shine a light on how WPP's Satalia is using AI technologies to radically improve audio description, bringing visual content to life at scale for those who can't typically access it, in partnership with Microsoft. Read more on WPPiQ 👉 https://ow.ly/FtiG50RzAXq

Dogs Without Borders from VML Health has been featured on Fast Company’s 2024 World Changing Ideas list! People living in remote areas only make the journey to see a doctor when they experience symptoms. We came up with a game-changing solution — turn rescue dogs into miracle workers, training them to catch cancer before it progresses in places that lack basic medical services. Learn more: https://lnkd.in/g_8rbUAb #VMLHealth #FCWorldChangingIdeas #HealthcareMarketing #PharmaMarketing #Healthcare #Pharma

Hear from Katie Rigg-Smith, WPP's Chief Strategy Officer for Australia and New Zealand, as she speaks with Women's Agenda in a special keynote on why it's so important that prospective parents talk about their plans with their employers. You can watch the full keynote here 👉 https://lnkd.in/gXqjeS_3

In the final episode of our series, WPP’s Chief Client Officer Jane Geraghty tells WPP Global Client Lead and Wavemaker Global Client President, Anna Hickey what it takes to lead a team for the world’s biggest brands. Experience, partnership skills, rabid curiosity and a keen appetite for change are key to the perfect T-shaped leader. Jane also puts herself in the shoes of a Global CMO and tells us what clients want in 2024 – top of the list is imagination and intelligence at scale 👇 Find out more 👉 https://bit.ly/3yaUcgQ

We are thrilled to share that following a competitive pitch process, The Goat Agency UK has been appointed as NatWest Group's UK influencer agency of record. 🎉 🎉 This is incredibly exciting news, and we're honoured to partner with the NatWest team as they seek to build even greater awareness, consideration and advocacy among customers this year. The Goat team will be working to: 👉 Communicate key messages around NatWest Group's brands and services 👉 Promote best practice in influencer marketing to customers 👉 “Demystify” finance so that people feel more empowered and better equipped to make informed decisions 👉 Celebrate NatWest’s sponsorship of Team GB, particularly around the 2024 Paris Olympics ... all through a creator-first approach and strategy! As Robert Anderson, Group Head of Social Media Marketing at NatWest, commented: “The growing role of online influencers in our customers’ lives is profound. We felt Goat’s innovative approach and deep expertise very much aligned with our ambitions to work with a partner who would help take our activities to the next level.” The Goat Agency UK's Account Director, Hannah M. expressed excitement on behalf of the whole team - “With NatWest being a key partner of Team GB, this couldn’t be a more exciting time to start our work with them, and we look forward to seeing our partnership develop!” 🚀 Read more about the news in Campaign UK this morning. https://lnkd.in/entVcbYi #influencermarketing #influencermarketingagency #socialmediaagency

“I was reminded to look for similarities with people before I start exploring their differences.” - Marion McDonald, Global Client Lead, WPP If you work at a WPP company, sign up now for our global, company-wide Inclusion as a Skill learning programme – designed to help everyone establish inclusive leadership skills and foster inclusion at the workplace – with sessions running from May to November 2024. Find out more 👉 https://ow.ly/lqza50RB6G1

Tune in to the first of two episodes of the Conversations with Leaders podcast with Amazon Web Services (AWS)'s Tanuja Randery and WPP’s CEO Mark Read. They discuss the benefits of startup culture and the growth of new career opportunities in the creative sector, explore the importance of representation and belonging, and talk about how to bring people together around a set of common values in a global business like WPP. Listen here 👉 https://ow.ly/mInk50RvyfH

Get ready to raise a toast to the power of sound in the alcohol industry 🥂 Join us for 'The Sound of Alcohol' on May 8th, where we'll dive deep into the symphony of sonic branding with leading voices from Landor (Graham Sykes), Bacardi (Roberto Ramirez Laverde), and Legacy Marketing (april quealy). Our very own Bjorn Thorleifsson will be moderating this live discussion 🎶 From the clink of glasses to the rhythm of your favorite tunes, discover how sound shapes the very essence of your brand. Save the date down below ⬇️ https://hubs.la/Q02vQygy0