Dentsu Creative

How do brands establish meaningful connections with the elusive Gen Z? Our China CCO, Chris Chen, knows a thing or two as the lead of dentsu Z — our Gen Z creative team in China! Join Chris and other industry experts on June 18th at Cannes Lions International Festival of Creativity, to explore ideas that truly resonate with young consumers: https://lnkd.in/e-_QcmS6 📍Forum, The Palais | 14:00—14:45, Tuesday 18th June

How do you advertise in space? What’s a crying baby actually saying? Can sushi be teleported? Over 120 years of innovation, these are some of the questions dentsu has been asking, that will impact the future of the industry and consumers of tomorrow! If you’re heading to Cannes Lions International Festival of Creativity next week, be sure to join Hiroshi Igarashi, Dentsu President and Global CEO, and Yasuharu Sasaki, Global CCO and Founder of Dentsu Lab, for a live showcase of the network's most iconic projects. 📍Debussy Theatre, The Palais | 16:30—17:00, Monday 17th June 🔗 Find all the details here: https://lnkd.in/ejRCiYHP

“When it comes to Dentsu’s work, innovation is never pursued just for the sake of it, but is always in line with a desired outcome…The agency remains a leader in driving behavioural change, building positive culture and connecting disparate communities.” With Cannes Lions International Festival of Creativity just around the corner, head over to LBBonline - Little Black Book to discover some of the top Cannes Lions contenders from across the dentsu network! 🔗 https://lnkd.in/eugZq-vU

The countdown is on! Experience a new creative medium with a vintage Zenza Bronica camera, and learn how to develop a personal, parallel path in art and advertising, as a source of inspiration in your career at Cannes Lions International Festival of Creativity next week! Join Italy CCO, and internationally renowned photographer, Riccardo Fregoso, for a minimalist training on the deconstructive power of low-fi technology and analogue photography. Add it to your diary now!   📍Atelier, Rotonde | 11:00—11:30, Wednesday 19 June   🔗 Find all the details here: https://lnkd.in/enAVGJee #CannesLions2024

June 6th marked #WorldTransplant Day — a day to honour donors and their families, to recognise the resilience and strength of transplant recipients, and to stand in solidarity with those who are still on the transplant waiting list. Today, we are proud to share the award-winning “Second Chance Champions” — a documentary from Transplant Australia and Dentsu Creative ANZ, designed to save lives!    To spark a national conversation around the desperate need for more donations, the team created a feature-length doc about an inspiring yet little-known event called the World Transplant Games.   The games made for compelling content, but to make it even more newsworthy, the team made sporting history by giving these athletes the opportunity to split their winning medals with the donors and donor families who made their success possible.    🔗 Read the full story here: https://lnkd.in/eJpYFUzn

Introducing a new era of ‘Transformative Creativity’ at Dentsu Creative - a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society.  With this new positioning we can announce two new leaders, Abbey Klaassen as Dentsu Creative’s Global Brand President, and Phil Gaughran as President, Global Creative Product, Growth & Strategy, dentsu. Maintaining their Americas roles, the pair will drive connectivity across dentsu, to “meet the need for increasingly global clients that we’re adding into the family, and making sure that we’re consistent around the world”. 🔗 Read more here: https://lnkd.in/emk_42Sy

As Canadian wildfires continue to break records for their destruction, with experts predicting an even more severe season ahead, earth-first outdoor apparel company tentree and Dentsu Creative Canada have launched a ground-breaking AI-powered wildfire detection technology that helps spot early signs of wildfire in social media photos. Following Wildfire uses a proprietary algorithm to scan major social media platforms for photos Canadians have shared in the outdoors, including with the #FollowingWildfire tag, and uses computer vision to detect smoke or flames that might have otherwise gone unnoticed. It then escalates threats to local fire authorities to take swift action. 🔗 Learn more over at LBBonline - Little Black Book: https://lnkd.in/e7-eY86n

"If the creative people are just average, AI can give us an average idea... if people can come up with a more outstanding, groundbreaking idea, then that idea will stand out more in the AI age. So it's a tough age for creative people, but at the same time, it's very exciting for talented creative people." dentsu Global CCO, Yasuharu Sasaki, joined Charles Day for the latest episode of the ‘Fearless’ Podcast to discuss using #AI to stretch the boundaries of human creativity. The episode is the fourth in a series of conversations around the impact of AI on the creative industries — brought to you in partnership with Cannes Lions International Festival of Creativity! 🔗 Listen here: https://lnkd.in/dJJd_qRp

With an average of 18 million viewers per game and 184 million fans (approximately 50% of the U.S. population), the NFL is one of the world’s most popular sporting leagues. Learn how 7-Eleven partnered up with Dentsu Creative US to leverage a key moment in football to drive social influence and merchandise sales! 🔗 https://lnkd.in/edGhpEWU

We’re still riding high after an action-packed two days at D&AD last week — an event topped off with 1 Black, 4 Yellow, 7 Graphite and 10 Wood Pencils won by dentsu's Creative teams! Those in attendance were in for a treat, with dentsu Global CCO, Yasuharu Sasaki, taking to the stage to share some successful cases from dentsu, and inviting people to consider how we can create 'emotional infrastructures' and touch people's hearts in an age of AI.   We also took our innovative #AI enabled fortune teller experience on the road to entertain those eager to unravel the secrets of their creative future!   🔗 Learn more about our activity at D&AD 2024 here: https://lnkd.in/ePiJ6-fT