dentsu is going to Cannes Lions International Festival of Creativity! This year, we are set to make waves at the Cannes Lions with an exciting line up of events and sessions — both at the Palais and at the dentsu Beach House. Get ready for an incredible week of insights around creativity, innovation and impact! We'll be sharing all the highlights, key takeaways, and behind-the-scenes action, so be sure to: ☀ Bookmark this page: https://bit.ly/4aPUrvl ☀ Follow the hashtag #dentsuatcannes2024 to stay in the loop!
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Dominic Powers
Chief Growth & Innovation Officer, Asia Pacific, at Dentsu
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
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Andrew Fawcett-Wolf
Media & Creative Services Executive (General Management, Sales/Sales Management, Operations Managment (On/Near/Offshore), Finance, HR ). Diversity…
Updates
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Only 10 years ago, it was a stretch of the imagination to think about technology in terms of something we would actually speak to (as opposed to look at or type into), let alone to do so as a regular part of everyday life. Then, in November 2014 Amazon announced the launch of Alexa. Today, commerce transactions made via voice assistants worldwide are estimated to be in the region of 20 billion U.S. dollars a year. For marketers, understanding where the future is headed is essential. You have to know how expectations are changing, recognize the trends that will dominate the cultural zeitgeist and be first to market with innovative and disruptive capabilities that re-define the threshold of customer experience in a particular category. This is why dentsu embarked on Consumer Vision 2035, a global research study that aims to chart where technology, culture, consumers, and ultimately brands are headed in the decade ahead. Welcome to the sixth edition of Noted!
A Look 10 Years into the Future
dentsu on LinkedIn
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The Media Mosaic, Leaders of Tomorrow Sundowner. Carat, dentsu X and iProspect celebrate those who build the fabric of media and creativity with a specific focus on young and diverse talent within our industry, attracting Young Lions, gamechangers and the future facing talent of tomorrow. Join us: https://lnkd.in/eFUUt8nJ 📅: Tuesday 18 June ⏰: 5pm 📍: dentsu beach house #dentsuatCannes
The Media Mosaic
mediamosaic.splashthat.com
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Dentsu ha nombrado a Sonia Casado Suarez Chief Transformation & AI Officer del grupo en España. Se incorporó al grupo hace siete años y en los tres últimos años ha ocupado el cargo de Head of Modelling & Data Science. Desde su nueva posición, continuará impulsando la integración de la IA en todas las áreas del negocio de la organización -media, creatividad y CXM/CRM- para ayudar a las marcas a optimizar el impacto de la comunicación.
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Automotive at an advertising crossroads. The automotive sector will see a 3.6% increase in ad spend in 2024. This growth should not come as a surprise, as there's never been a greater need for brands to aggressively advertise their vehicles to capture and secure a share of the electric vehicle (EV) market. John Hiney, Global Solutions, dentsu shares with WARC. Click here for more: https://lnkd.in/ef-rN5Ft #AdSpendMay2024
Automotive at an advertising crossroads | WARC
warc.com
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dentsu reposted this
🚀 𝗔𝘀𝗶𝘀𝘁𝗶𝗺𝗼𝘀 𝗮𝗹 𝗗𝗘𝗦 | 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗵𝗼𝘄 🚀 Un año más, tuvimos la oportunidad de sumergirnos en el mundo del dato y la tecnología en el DES | Digital Enterprise Show. En esta ocasión acompañamos a nuestros compañeros de Omega CRM, A Merkle Company, quienes participaron en una interesantísima ponencia. Tenemos que decir que fue todo un éxito de público. 🎙️ ¿𝗗𝗲 𝗾𝘂𝗲́ 𝗵𝗮𝗯𝗹𝗮𝗿𝗼𝗻? 🎙️ En su presentación, exploraron cómo crear una experiencia de usuario que impulse el negocio. ¿El secreto? La combinación perfecta entre datos del cliente, tecnología e inteligencia artificial. ¡Una fórmula ganadora! 🤔 ¿𝗤𝘂𝗲́ 𝗮𝗽𝗿𝗲𝗻𝗱𝗶𝗺𝗼𝘀? 🤔 Durante la jornada, adquirimos valiosas reflexiones e ideas que pronto compartiremos con todos vosotros. No os lo perdáis, porque estamos seguros de que os resultarán inspiradoras. #DES2024 #Tecnología #ExperienciaDeUsuario #InteligenciaArtificial Ana Sánchez, Miriam Bernardo, Joaquín Rihuete Cortijo, Alvaro Notario de Cárdenas
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As consumer concerns about the UK economy remain, brands need to adopt a new way of thinking when communicating to consumers. We suggest the ‘doing more with less’ philosophy which focuses on experiences and being savvy with your spend. Learn more in our recent Read the Room: Pursuing Happiness here. 👉 https://bit.ly/3UQTYDo #dentsuUK #ReadTheRoom #ConsumerInsights #BuyerBehaviour
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Navigating the Nexus: Media, Community, and the Future of Search with #Reddit. Offering invaluable perspectives on harnessing the power of community and creativity to drive impactful brand experiences in the digital age. Join us at Cannes Lions International Festival of Creativity for a unique chance to gain insider knowledge from industry leaders and explore the future of advertising through the lens of creativity and community. RSVP here: https://lnkd.in/e-zfYNeQ 📅: Wednesday 19 June ⏰: 1:30pm 📍: dentsu beach house #dentsuatCannes
Navigating the nexus: Media, community, and the future of search with Reddit
navigatingthenexus.splashthat.com
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The business case for investing in creativity is stronger than ever! Ahead of Cannes Lions International Festival of Creativity, Campaign asked our CEO, Hiroshi Igarashi, how dentsu makes the business case for investing in creativity in the age of AI. "For dentsu, innovative thinking and technology are a wrapper to our creative endeavours, amplifying the potential impact for our clients. It is right there in our client promise: we innovate to impact." Read more: https://lnkd.in/eXAPuC-q
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Pioneering Media to Impact. At Cannes Lions International Festival of Creativity we'll delve into the multifaceted role of media in driving commerce, business growth, brand equity, as well as the responsibility marketer’s feel in driving more sustainable societal behavioral shifts. Sign up here to secure your seat: https://lnkd.in/eBYBNRCq 📅: Wednesday 19 June ⏰: 11am 📍: dentsu beach house #dentsuatCannes
Pioneering media to impact
pioneeringmediatoimpact.splashthat.com