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Roblox is going all-in on ads. The gaming platform announced it's opening up its immersive video ad format to any brand wanting to reach its massive Gen Z audience. Previously, only select advertisers like Walmart and Warner Bros. Discovery. could run these ad experiences on Roblox. But now any company can showcase video ads or branded portals to Roblox's 58 million daily active users. "By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who spend millions of hours here daily," said Stephanie Latham, VP of global brand partnerships. In other words, it's a Gen Z marketing terraforming operation. Roblox is leaning into ads as a key revenue stream. It's enhancing ad controls like genre targeting to let brands laser in on their audience. And it's adding third-party measurement to quantify the immersive ad bonanza. The big quote: "We want Roblox to become a platform where brands can run their core business...the same way you would on an app or a website." - Enrico D'Angelo, Roblox VP of Economy Bottom line: Roblox is building an ad economy faster than you can say "brand activation." For marketers, the virtual world is becoming an unmissable reality.

The industry's dynamic transformation embraces digital innovation for creative #storytelling. Digital and traditional sectors thrive, offering limitless creative opportunities. In the digital realm, immersive experiences with AR, VR, and 3D mapping blur the physical and digital worlds. Integrated campaigns seamlessly blend digital and physical, leaving a lasting impact. Challenges include consumer fatigue and urban clutter. Creative pros must think outside the box, relying on deep audience understanding through metrics and analytics. OOH is a hub for interactive storytelling and hyper-targeting, revolutionized by DOOH. Full-funnel marketing with an omni-channel approach connects brands with customers at multiple touchpoints. #OOH #DigitalInnovation #AdvertisingEvolution

Amidst the competitive advertising landscape, the power of immersive #advertising is starting to grow materially. Whether AR, in-content product experiences or 3D dooh, these immersive and interactive ads have the ability to create direct emotional connections between brands and consumers, inviting them to engage actively and authentically. This naturally leads to increased brand recall and conversion rates, upwards of 70% according to this AdWeek article. As online advertising fatigue grows, traditional ad formats become less effective, and measurement challenges persist, marketers will increasingly turn to immersive advertising as a means to break through the noise, foster genuine connections with their audience, and achieve better results in an era where interruptive ads are losing their appeal. #Advertising #AdTech #ImmersiveAdvertising

How Augmented Reality (AR) is Reshaping the Food Service Industry...

Immersive advertising isn’t just a game anymore and if you think it’s too early to explore opportunities then you’re already almost too late… So what is immersive advertising and why is it so important you pay attention to it NOW? Well, simply put, it is a type of ad unit that invites consumers to engage with a product or marketing concept directly within the ad, all in real time via Augmented Reality (AR) Highly engaging, totally immersive and the way smart businesses and powerful brands are making themselves bulletproof…isn’t it time for you to #getSMART?.?. Get Smart Innovations Adweek Adweek Media Adweek Media https://lnkd.in/dB9xi9UQ

Have you experienced the golden age of immersive media yet? The future of advertising is here, and it's all about creating an unforgettable connection with the audience! 🌟 According to a recent article by MartechSeries, we've entered the new Golden Age of Immersive Media. Advertisers are shifting their focus from volume and impressions to prioritizing impact. Now, it's all about understanding consumers and providing immersive experiences that combine the when, where, why, and how to create something truly impactful. As the landscape evolves, engagement will be the key to success, pushing brands to find new and innovative ways for consumers to interact more deeply. The upcoming AR-focused headsets like the Vision Pro are opening new doors for brands to curate creative touchpoints. It's clear that finding ways for customers to engage their senses and immerse themselves in a brand's offerings will be vital to stand out from the competition. What do you think about this shift in advertising? Share your thoughts on how immersive media and fulldome content can transform your marketing strategy, and let's discuss the future together! 💬 https://lnkd.in/gvSceGFE #ImmersiveMedia #FulldomeContent #Advertising #Innovation #VisionPro #AR #MarketingStrategy #media #content #brand #like #creative #future #engagement #share #success

🎮 The Evolution of Gaming and the Rise of Immersive Brand Advertising From the early days of Pitfall or Super Mario Brothers to the expansive virtual worlds of today, gaming has always been at the forefront of technological innovation. As the industry has evolved, so has the way brands connect with gamers, leading us to exciting new developments like the recent introduction of video ads on Roblox. 🌐 Gaming vs. Traditional Media: As gaming dominates attention, it has become the biggest competition for eyeballs and attention against traditional TV and streaming. With millions of engaged players spending countless hours in virtual worlds, brands must adopt a targeted approach to effectively reach this vast and diverse audience. This is why a competitor to traditional video advertising is much needed. 🎥 Roblox's Video Ads Feature: Roblox’s new video ads feature is a testament to this evolution, offering several key advantages: -Enhanced Engagement: Video ads on Roblox capture the attention of its massive, active user base, making advertising more immersive and impactful. -Seamless Integration: These ads are designed to blend seamlessly into the gaming environment, enhancing the player experience rather than disrupting it. -Targeted Reach: With advanced targeting capabilities, brands can precisely reach their target audience, driving higher engagement and conversion rates. 💡 Why This Feature Holds Real Promise: The real promise of Roblox's video ad feature lies in its ability to connect brands with Gen Z and Gen Alpha in a natural and engaging way. These generations are digital natives who value authentic and immersive experiences. By integrating video ads into the gaming experience, brands can create meaningful connections that resonate with this audience. Moreover, the innovation potential is vast. Brands can experiment with interactive and creative content, leveraging gaming's interactive nature to tell compelling stories and offer unique experiences. However, brands must combine this feature with a comprehensive engagement strategy. No matter how engaging, a standalone video ad needs to be part of a broader campaign that includes community interaction, social media integration, and continuous engagement to make an impact truly and add value to the community. Kudos to Roblox for pushing the boundaries of what’s possible in gaming and advertising. I’m excited to see how this feature will shape the future of immersive brand experiences and drive deeper connections with audiences. 👉 If you want to explore how marketing in Roblox can elevate your brand’s engagement strategy, let’s connect and discuss! #Roblox #VideoAds #DigitalAdvertising #Innovation #Marketing #ImmersiveAdvertising #BrandEngagement #Gaming

In the fast-paced world of social media, staying relevant is a constant challenge for brands. As consumer preferences evolve, so must marketing strategies. Augmented Reality (AR) has emerged as a dynamic tool that can revolutionize brand engagement on popular platforms like TikTok and Instagram. Whether through virtual product trials, interactive advertising, gamified challenges, personalized content, location-based experiences, or the encouragement of user-generated content, AR offers an expansive toolkit to captivate and connect with users. In this article, I talk about how AR can be a game-changer for brands, enhancing user experiences and driving tangible benefits. Thank your for Antaeus AR for publishing it. #augmentedreality #ar #arfilters #areffects #lenses #meta #instagram #tiktok #snapchat #metaspark #effecthouse #lensstudio #digitalmarketing #socialmedia #advertising #marketing #tech

🌟 Exploring the Evolution of Marketing in the Metaversal Age! Discover how Augmented Reality is reshaping the advertising landscape and engaging consumers like never before by creating immersive brand experiences. #ARMarketing #DigitalTransformation #Writer #MetaversalMarketing #blogpost #augmentedreality #arvr #metaverse https://lnkd.in/dv-YKFmp