GroupM

GroupM's 2024 Midyear Forecast is here! 📣  The media and advertising world is transforming, driven by forces like consolidation, decentralization, and the complex tensions they create. This new report reveals these hidden drivers, predicting a global ad revenue of $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗See an interactive overview here: https://loom.ly/vm1Wy50 _ #ThisYearNextYear

What a pleasure to share the stage with our clients Audible, Colgate-Palmolive, Danone and Merlin Entertainments at the GroupM Nexus Innovation Summit. The day brought together speakers from across disciplines and agencies, to show the very best of media at WPP. Here are five Positive Provocations from today 💡 🟠 01 Having all the data you can imagine doesn't necessarily help performance. You need to be super disciplined about how you set up your test and learn roadmap and have a clear hypothesis that CMOs and CFOs both can understand, and ask the right questions to be able to extract the most value from your data. 🟠 02 Keep it simple when it comes to addressability. Looking at the numbers from This Year Next Year, it's clear addressable media is the future and it's rolling out across more channels and platforms, yet it's easy to get carried away with all the possibilities it unlocks, so to maximise ROI you have to stay focused, or a project can easily balloon and stray. It's not the answer to all briefs. 🟠 03 Data abundance needs to be connected and translated into an interface and UX that feels natural to people. It was hugely exciting seeing the latest demo of WPP Open, an operating system incorporating so many different data sources relevant to a client, and how they envision different practitioners interacting with the data in a super easy ChatGPT style 'ask me anything' mode. 🟠 04 DOOH is in its show-off era. There's been lots of cool new ways to use digital out of home this year, including Coke's playable billboard! Just one way consumers are now able to interact much more with these formats, and 3D formats are going programmatic. Wild! 🟠 05 Retail media is still growing proportionally faster than any other media channel, with Amazon and Alibaba dominating the space, but many niche networks are popping up, so expect to see even more of this. Thanks for a fantastic day, and big round of applause to Wavemaker's clients and speakers who shared their POVs from the stage: Bouesso Badiabo, Programmatic Media Lead, Europe, Colgate-Palmolive Emerson Bramwell, Head Of Data & Technology Strategy, Wavemaker UK Sara Holt, Marketing Director, Merlin Entertainments Ksenia Kolchina, Senior Director Growth Marketing, Audible Fulvio Milesi, Global Addressable Strategy Director, Wavemaker Jack Tomson, Head of Online Activations UK & Ireland, Danone #media #innovation #advertising

Join Global President GroupM Clients and Global CEO Wavemaker, Toby Jenner and DoorDash’s Chief Marketing Officer Kofi Amoo-Gottfried, as they outline the bold moves and big-impact projects that have contributed to the growth of DoorDash. Find out more and see the full WPP Beach programme 👉 https://bit.ly/3VdCfGa #WPPCannes #CannesLions

Retail intelligence is getting a major upgrade thanks to GroupM's new partnership with Shalion! 🛒 With Shalion's advanced retail media and market intelligence now integrated into Open Media Studio, our teams can leverage real-time, actionable insights across a vast range of markets and retailer-category combinations for GroupM clients. Explore how this collaboration is transforming commerce capabilities, delivering stronger business results, and shaping the future of retail: https://loom.ly/nB5aRuo

Wavemaker and Fold7 worked with Audible to create something new for the storytelling giant: a cinematic brand campaign which will run across 10 countries — a massive collaborative effort across multiple teams, in multiple countries.   The move establishes a consistent voice across all marketplaces and audience touchpoints, bringing to life Audible’s promise that "There's more to imagine when you listen.” Audible’s unparalleled access to entertainment, escapism, education and culture, is defined in the campaign, which was created across three continents with shoots in Brazil, Thailand, and the UK, blending CGI and shot visuals 🧡   Learn more ⤵️

At WPP diversity is essential to our success. Throughout June, we're Making Space to Unite with Pride, highlighting our commitment to an inclusive environment where everyone can thrive. If you work for a WPP company, you can check out the full programme of events throughout June on insideWPP here 👉 https://bit.ly/3V1PkCu #PrideMonth #WPP #MakingSpaceToUniteWithPride

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://loom.ly/Ekhn2xc _ #GroupMMENA #CTV #influencermarketing

Oreo’s Space Dunk campaign will send one contestant on a carbon-neutral spaceflight to the edge of space! 🧑🚀 Check out Wavemaker's latest campaign for Mondelēz International's Oreo ⤵️

Embrace the 'unsexy' side of data management: Taxonomy naming conventions. Clean, organized data is key to leveraging AI to its fullest potential Full video link in the comments ⬇️

As third-party cookies fade away, the need for collaboration between marketers, IT, and legal teams has never been greater. GroupM's Amanda Grant recently spoke with LinkedIn Ads about how first-party data, contextual targeting, and signal-agnostic strategies can help marketers navigate this new cookieless landscape while respecting user privacy. Watch her conversation with LinkedIn’s Andea Campbell here: https://loom.ly/27MfDIk