iProspect

Since launching as the new iProspect in 2021, following the merger with Vizeum, we have experienced remarkable growth, surpassing industry benchmarks and establishing ourselves as a prominent player in the agency realm. This is reflected in #RECMA’s latest Network Diagnostic report, in which iProspect's industry quali-shares surged from 2.7% to an impressive 5.1%, marking it as the highest growth network within its sphere. Read more here: https://lnkd.in/eFRWfMin

Unleash the potential of contextual and brand-safe advertising to amplify impact and drive growth. Join Jean-Guillaume PAUMIER, Global Head of Future Lab, iProspect at Cannes Lions International Festival of Creativity to explore and decode the future of storytelling, where we break down silos and harness the full potential of innovative media solutions. RSVP here: https://lnkd.in/ervE-p6M #dentsuatCannes

Carve out a niche (or ten). ⛏ Today, audiences are defined by their wide range of niche interests, not by solely traditional demographics. At the Cannes Lions International Festival of Creativity, we'll be breaking down exactly what that means for modern advertising strategies with our own Danielle Zazula, Ryan Brendle (Reddit, Inc.), Lorry Destainville (TikTok), Logan Kingman (LinkedIn), and Liz Rutgersson (iProspect NA). RSVP below ⬇ https://lnkd.in/gWhsU3FB

NEW REPORT | dentsu Global Ad Spend Forecasts May 2024. Uncover how major sports events and new media-tech partnerships are shaping the ad industry. Get all the details in our latest report: https://lnkd.in/e7wmSJSC #AdSpendMay2024

NEW REPORT | Be one of the first to get a copy. Sign up to receive the upcoming edition of the dentsu Global Ad Spend Forecasts in your inbox on May 29th. https://lnkd.in/e5-6-nQn #AdSpendMay2024

SIGN UP | How does advertising spend evolve in this year of big media moments? Our midyear follow-up to the dentsu Global Ad Spend Forecasts is landing soon. Sign up here to be one of the first to receive a copy: https://lnkd.in/e5-6-nQn #AdSpendMay2024

Check out Digiday's latest article featuring Michael Komasinski, Sean Reardon, Michael Law, Leah Meranus, and Liz Rutgersson, as they share dentsu's recent alignments that are leading significant progress for the agency and greater results for our clients. Learn more: https://lnkd.in/eA-7K9cH

In the ever-changing adtech space, why are some changes easier to implement than others? In just two weeks, we will explore the complex topic of third-party cookie deprecation at our Neural Networking event, "A Sweet Sendoff Into the Cookieless Future!" 🍪 Attendees are invited to network and hear from industry experts leading the charge in our dynamic adtech space. Our panelists will dive into when we can expect it and what the cookieless future holds, exploring new strategies, technologies, and creative approaches that will define success in the new era. RSVP today to join us ➡️ https://lnkd.in/efUwAgwh

#CERTIFICATION | iProspect et le groupe dentsu France, premiers certifiés #QualityAttention en France par Integral Ad Science 🏆 iProspect et dentsu France sont désormais et respectivement premier groupe de communication et première agence média certifiés « Quality Attention », la mesure d’attention publicitaire. Qu’il s’agisse de la notoriété, de la considération et de la conversion, cette certification du spécialiste de la mesure et de l’optimisation des médias, Integral Ad Science, permet de prédire si une impression est plus susceptible d’avoir un impact. Être premiers certifiés du marché français et dans un contexte d’encombrement publicitaire, c’est mieux comprendre le consommateur et la création de territoires de marques uniques. Eléonora SELIMI, Marie Stacpoole, Clémentine ROURE

Huge congratulations to iProspect Australia for being listed in the top 10 AFR BOSS Best Places to Work in the Media & Marketing category 👏👏