We’re excited to announce Tom Amies-Cull as our new Global Chief Operating Officer and Amie Owen as Global Chief Growth Officer of KINESSO Commerce. With deep expertise and proven leadership, they are set to drive our #data, #tech, and #RetailMedia capabilities across all markets. Join us in celebrating their appointments as we continue to innovate and lead in the ever-evolving world of digital marketing. Read more here: https://lnkd.in/gf6i-YyW #KINESSO #KINESSOCommerce #Leadership
About us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- Website
-
http://www.kinesso.com
External link for KINESSO
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
-
Primary
Get directions
100 W 33rd St
New York, NY 10001, US
Employees at KINESSO
Updates
-
KINESSO reposted this
Congratulations to UM Worldwide's Dóra Schiszler and KINESSO’s Zsófi Balázs on winning the Hungarian Cannes Lions International Festival of Creativity Young Lions media competition with their innovative “Drinktrack” campaign for the Diageo #DonJulio tequila brand. We're very proud of the work being done around the globe by our collective IPG Mediabrands agencies. This combined effort on “Drinktrack” features an AI-powered music generator inviting music lovers to create personalized songs to relax and enjoy any occasion. Best of luck in #Cannes! #CannesYoungLions #YoungLions #CannesLions #DonJulioTequila #DonJulio1942 IPG Mediabrands Hungary UM Hungary
-
-
We are thrilled to share that Kunwei Lin, VP of Platform & Intelligence at KINESSO has been honored as a Tech Trailblazer on the 2024 Top Women in Media & Ad Tech Awards list by AdMonsters and AdExchanger! Kunwei’s commitment to creating and improving ad tech and media continue to elevate our team and industry. Congratulations, Kunwei, on this well-deserved recognition! Read more about Kunwei’s accomplishments and explore the achievements of other top women in the field by visiting: https://lnkd.in/gVhtgs5A. #WomenInTech #AdTech #KINESSO
-
KINESSO reposted this
Discover KINESSO Commerce – the trusted partner for all things #commerce and #RetailMedia. We're here to help marketers navigate the ever-changing world of commerce. Stay tuned to learn more about our industry-leading services and solutions that are bringing best-in-class commerce capabilities to brands and marketers worldwide. Explore further at kinessocommerce.com #KINESSOCommerce
-
Our Global President Sean Muzzy recently shared insights around the potential of retail media networks on the open web at #BeetRetreat! Watch the full interview for a deep dive into #mediabuying and #mediastrategy. Thanks to Beet.TV for making it happen!
Retail media networks can drive results on the open web for advertisers, says Sean Muzzy, global president of Interpublic Group's KINESSO in this interview at the #BeetRetreat San Juan with Beet.TV contributor Rob Williams. Special thanks to Albertsons Media Collective, Moloco, OpenX and TransUnion for sponsoring the retreat and video series. Visit Beet.TV for this video (https://lnkd.in/enyQn-YM) and much more! #mediabuying #rmn #performancemarketing #adagency #mediastrategy
-
KINESSO reposted this
We're proud to announce a first-in-kind agency partnership with Zefr, marking a significant step forward in our fight against misinformation. This collaboration, powered by MAGNA Global's extensive research data and KINESSO's tech-driven performance solutions, aims to enhance brand safety and suitability across social platforms; focusing on high-priority areas like political content, climate misinformation, and AI-generated content. This is aligned to IPG Mediabrands' Media for Good efforts which focus on driving impact within and outside of our business through Brand Safety, Media Responsibility, Marketplace Equity, and Sustainability. Learn more about how we are setting new standards in media responsibility in collaboration with Zefr here: https://lnkd.in/ezd52wKV
ZEFR AND IPG MEDIABRANDS LAUNCH PARTNERSHIP TO COMBAT MISINFORMATION - MAGNA
https://magnaglobal.com
-
When we launched KINESSO in September 2023, we committed to building a cohesive global culture. This week, our Global CEO Jarrod Martin and EMEA CEO Chloe Hawking spent time with our German and Netherlands teams. Thank you to Petra Gnauert, Jörn Strehlau, Wouter Moen, Sander Koning and all our people in our Hamburg and Amsterdam offices for a warm welcome and energizing sessions! #KINESSO
-
-
↳ Matthijs Schakenbos, Product Manager at KINESSO, highlights AI's pivotal role in creative personalization for brand engagement in a recent feature in The Drum. With third-party cookies phasing out, discover how AI enhances six critical areas of creative; driving deeper connections with consumers. Want to implement AI-driven personalization in your marketing strategies? Learn more in The Drum here: https://lnkd.in/dYZNWTib
AI-Driven Creative Personalization: Revolutionizing Brand Engagement | The Drum
-
KINESSO's Lindsay Foxley shares in The Drum how the shift away from third-party cookies opens the door for enhanced marketing strategies with first- and third-party data. This crucial transition offers more meaningful customer interactions and innovative approaches to value exchange. Explore how these insights can shape your marketing efforts here: https://lnkd.in/gfkF9p4M #KINESSO #TheDrum #DataStrategy #Cookies #CookielessFuture
Proxies to People: Shifting from Third-Party Cookies to First- & Third-Party Data
-
KINESSO’s Graham Wilkinson sees generative AI as a springboard for agency work, propelling creativity and strategic innovation to new heights. His latest article in The Drum showcases the dynamic interplay between AI and human creativity, illuminating the pathway to groundbreaking work in #AdTech. Read on and join the conversation on how AI is crafting the future of our industry. Comment below with your predictions for AI's impact on creative industries. https://lnkd.in/gFqKdYmF #KINESSO #AI #ArtificialIntelligence #AIinAdvertising #Creativity
Five Ways Generative AI will Change the Future of Agency Work | The Drum