Initiative

Yesterday, we teamed up with Thinkbox to bring our clients an exclusive Televisionaries Event. We were joined by the amazing Victoria Appleby (nee Sangster) from Channel 4, Kelly Williams from ITV, Sarah Jones from Sky Media UK and Oli Robertson from Amazon Ads for a candid and thought-provoking discussion on the future of TV. Hosted by our very own James Temperley, we learned about TV’s newest opportunities and innovations as well as posed some burning questions directly to our panel. Big thank you to all of our panelists, our clients for joining us and of course Thinkbox for helping us bring this to life at The Bailey! Rachel Granger Matt Hill Sharon Dhillon Will Spence Joey Guedes James Temperley Charlotte Eagland

What a great way to start the week! We are thrilled to celebrate 12 shortlists at this year’s Festival of Media Global Awards. Congratulations to all of our teams across our global network in Argentina, Canada, Mexico, the UK, and the US. Click the link below to check out this year’s amazing work. We’re keeping our fingers crossed when the winners are announced on June 6th! https://bit.ly/3vQg7cD #FOMG24

It's official! The United Nations has formally declared June 11 the International Day of Play, recognizing the pivotal role of play in the lives of children worldwide. Congratulations to our partners at The LEGO Group for helping make this day possible, while delivering joy, creativity, and imagination--one LEGO brick at a time!   the LEGO Group

BREAKING NEWS – Initiative wins AGENCY OF THE YEAR and AGENCY NETWORK OF THE YEAR for the second year in a row at the 2023 Festival of Media North America Awards! Agency of the Year honors went to Initiative US for having the most Shortlisted, Highly Commended, and Gold Awards at 23. Client campaigns for Carnival Cruise Line, Ring, Salesforce, and Valvoline Inc. received a total of 4 Gold Awards. Initiative US and Canada claimed Agency Network of the Year honors for having a combined total of 31 Shortlisted, Highly Commended, and Gold Awards. Initiative Canada received a total of 6 Gold Awards for client campaigns for Destination Canada, Canadian Down Syndrome Society, and Indigenous Tourism Alberta & Explore Edmonton Corporation. Massive congratulations to all the teams who made these honors possible – and to our amazing clients for your trust and partnership. And kudos to all the 2023 Festival of Media North America Award winners! Read more on the full winners list here: https://bit.ly/3RIIO3n

We are thrilled to share that Initiative LATAM has been named Media Agency Network of the Year at the prestigious Effie Awards Latin America. The Effies, renowned as the gold standard in our industry, epitomize the pinnacle of effectiveness in marketing. These awards spotlight ideas that not only shine for their creativity but also stand out for their proven performance. This award comes on the heels of a Festival of Media LATAM (FOMLA) Agency of the Year for the 6th consecutive year. ¡Felicidades! to everyone at Initiative LATAM for your hard work, creativity, and dedication.   Read more on the full winners list here: https://bit.ly/488ntp4

¡Muchas felicidades! to the Initiative LATAM team for their Media AOR retention with Unilever. The team will continue to strengthen their 25-year relationship with the brand, leveraging Fame & Flow in their strategic approach to brand building and business results. Thank you Unilever for your continued partnership and trust.    Read more: https://bit.ly/3Rqn63C

Gracias Offerwise por ser nuestro partner de investigación en esta gran iniciativa que nos permitió abrir una inspiradora conversación con nuestros clientes y quedarnos #Sinexcusas para anticipar jugadas que impulsen la igualdad para el deporte femenino.

En esta edición de Adlatina, Ariel Bergamo, Presidente Regional Initiative LATAM estuvo conversando sobre lo que ha sido el 2023 para la Agencia, las nuevas oportunidades que brindan las nuevas tecnologías como la IA y las técnicas de Social Listening a la hora de generar estrategias y responder a las demandas de los consumidores.

Initiative #Australia CEO Melissa Fein is featured in a special edition of the The CEO Magazine Global's digital magazine, following her prestigious win as CEO of the Year (A$20m-$100m) at the ‘Executive of the Year’ Awards 2023. The award is a testament to how she's built a lasting legacy in the media landscape through pioneering game-changing policies that put her people and the business front and center. Her advice for leaders looking to make progress in their industry is simple: “Really trust yourself and make sure that your initiatives are born out of your own experiences – and never try to be anybody else.” Read the full article here: http://bit.ly/3up0B6i IPG Mediabrands Interpublic Group (IPG) The CEO Magazine Global #ExecutiveOfTheYearAwards2023

The #AdMan Awards and & Symposium 2023 names Initiative #Thailand as Media Agency of the Year! The awards, organized by 4As Thailand, historically celebrate local creative work and this is the first year it has recognized a media partner. Massive congratulations to our Thailand team! For more information: https://lnkd.in/d_tfWtxj #4As #4AsThailand IPG Mediabrands Interpublic Group (IPG) IPG Mediabrands Thailand Sora (Golf) Kaitkanarat, Ph.D. IPG Mediabrands APAC