MAGNA Global

Thank you and congrats to our MAGNA U.S. team and leadership for helping to make IPG Mediabrands #NetworkoftheYear on the Agency A-List! 👏 And congratulations to our colleagues at UM Worldwide on winning Media Agency of the Year! #winwin #MAGNA #IPGMediabrands #agency #awards

MAGNA Media Trials and Uber explore how advertisers can leverage tablet ads in their latest study, "Inside a Rideshare: The Tablet Ads Opportunity." 🚗 According to the study, many riders see ads as an enhancement to their ride, making the overall ride more entertaining and enjoyable! From personal tasks to leisure travel, ads in a rideshare resonate with all riders. Read more on how to enhance a rider's experience here: https://lnkd.in/dZq7NuzJ

Trust is the cornerstone of strong brands. A recent study by MAGNA Media Trials, Initiative, and Vevo revealed that brand trust significantly impacts the bottom line across various industries. The study identifies reliability, respect, ethics, authenticity, and relatability as the top drivers of trust. Interestingly, the research also highlights the critical role of brand trust in purchases across diverse audiences, emphasizing the importance of inclusiveness. Learn about actions for building stronger brands here: https://lnkd.in/eCvQ2Z8d

📣 Extra! Extra! Read all about it! 📰 MAGNA Media Trials and Sherwood News' newest study proves newsletters to be the go-to news source for readers and an integral part of most’s daily routines. It's shown that newsletters help readers feel more prepared and equipped to tackle their day, and with 88% of readers being receptive to information in newsletters, they're the perfect platform for brand messages. Read our recommendations on navigating the world of newsletter advertising here: https://lnkd.in/egR5BGvW

Streaming TV is all about the journey from 'Power On' to 'Power Off.' New research from MAGNA Media Trials and Roku Advertising delves into the streaming TV experience, exploring the moods, motivations, and challenges of streamers. The study reveals that 73% of streamers start their journey in a positive mood, driven primarily by entertainment. However, what happens when the browsing journey commences? Explore further insights into content navigation, ad receptivity, and how to enhance the streaming TV experience in the latest study here: https://lnkd.in/ec6-BjxK

Campaign US tapped Stefanie Morales, VP of Media Intelligence, to share insights on the evolving landscape of TV formats and advertising strategies. From shifting measurement methods to the rise of shoppable TV, 2024 has been an interesting year. Read more about the industry's shift in this article: https://lnkd.in/eJgzDEiR

Exciting news from MAGNA Global! In collaboration with KINESSO Commerce, MAGNA is thrilled to share key retail media insights from their latest developed report, "Retail Media: Moving Offsite." This report spotlights retail media as the fastest-growing advertising channel, now representing 16% of global advertising spending with investments across keyword-related search, digital display, and video formats to an expanding volume of CTV. Our comprehensive analysis delves into the key factors driving this growth and the pivotal developments that will shape the evolving retail media landscape in 2024 and beyond. Stay ahead of the curve, and check out our full summary report here: https://bit.ly/3V2sNW2 #KINESSOCommerce #MAGNA #RetailMedia #MarketIntelligence #AdTech

Thank you to Ad Age for having Alice Bell-Black, our Senior Data Analyst, at the Ad Age TV & Streaming Summit! Special thanks to Gillian Follett for steering the discussion on how Gen Zers discover and consume entertainment content. 

MAGNAfied news: Our latest MAGNAfied Podcast is out now. We're talking all about Magna's Media Trials. Joining Paul all the way from the USA is Media Trials' very own Kara Manatt. If you ever wanted an introduction to Media Trials, this episode is a must listen! We talk about how our agencies interact with Media Trials, how they help inform our clients, and the evolution of the Media Trials Unit. All this, plus I get to find out whether Muttville is a genuine place in America... All IPG EMEA employees can listen to the full episode on MAGNAfied right now. If you want to know how YOU can get access to this and so much more, do drop me a line. Thanks as always to Mercy Ogole for some top drawer editing work. #MAGNAfied #TheMAGNAfiedPodcast #MediaTrials #Podcast #IsMuttvilleReal?

Thank you, Chris Catalano, Jeremy Kanterman, and all of our friends at Integral Ad Science (IAS) for furthering the discussion on keyword overuse and how we can work together to address it. Learn about moving beyond keyword blocklist in our study by following this link: https://lnkd.in/eVhNJRDF