Retail media networks offer brands an opportunity to unlock consumer insights that were once the preserve of retailers and credit card companies, says Dave DeRobbio, director of API and off-platform data partnerships at Instacart Ads, in this interview with Lisa Granatstein, editorial director of Beet.TV. Visit Beet.TV for this video (https://lnkd.in/gntDsbc9) and much more! #retailmedianetworks #digitalads #audienceinsights #shoppermarketing Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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We're privileged to present this interview with Denise Colella from Adobe. She recently received the Corporate Visionary Award at the second annual Women in Media & Marketing Awards Luncheon benefiting Breastcancer.org. In this interview with Beet.TV's Lisa Granatstein, Colella shares her experience with returning to work after being diagnosed with cancer https://lnkd.in/gkRKEN_K To make a donation to Breastcancer.org, please visit https://lnkd.in/efn4s-PJ
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The ad server is the technological linchpin for the fast-growing media marketplace in connected television, says Zvika Netter, co-founder and chief executive of Innovid at the LUMA Partners DMS 2024 event. Visit Beet.TV for this video (https://lnkd.in/eKZJr3Gk) and much more! #adtech #ctvadvertising #streamingvideo Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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Data collaboration has become a hot topic for advertisers amid the growing awareness about consumer-privacy issues, says Lauren Wetzel, chief operating officer at InfoSum at the LUMA Partners DMS 2024 event. Visit Beet.TV for this video (https://lnkd.in/eZRTi52G) and much more! Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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Out-of-home advertising is seeing a digital revolution pointing to programmatic growth, says Anna Bager, president and chief executive of OAAA, in this interview at POSSIBLE. Visit Beet.TV for this video (https://lnkd.in/giUNYzYu) and much more! Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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Artificial intelligence and automated dealmaking are reshaping media-buying globally, says the whip-smart Ben Hovaness, newly appointed chief media officer at OMD Worldwide, in this interview with Lisa Granatstein, editorial director of Beet.TV. Visit Beet.TV for this video (https://lnkd.in/gQN9ksnq) and much more! #mediaagency #mediaplanning #mediabuying #mediastrategy #adtech Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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We're honored to present this interview with Amy Armstrong, director of global customer development at Amazon Ads. She received the Individual Advocate Award at the second annual Women in Media & Marketing Awards Luncheon benefiting Breastcancer.org. Visit Beet.TV for more about Amy's health journey in her discussion with Lisa Granatstein, editorial director of Beet.TV, and other videos from the series: https://lnkd.in/eepAkPyP To make a donation, please visit https://lnkd.in/g9h9U8YE
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Programmatic advertising has enhanced the value of streaming as a marketing medium, says Beau Ordemann, vice president and head of advanced television at Yahoo Advertising, in this interview at POSSIBLE with Beet.TV's Andy Plesser. Special thanks to Index Exchange for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eW_irvQE) and much more! Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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Consumer data power offsite advertising of retail media networks, says Jill Smith, vice president of sales at Kroger Precision Marketing / 84.51˚, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Rokt for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/etxREbeY) and much more! #rmn #retailmedianetworks #shoppermarketing #shopperdata #adsales Join us at the Beet Retreat Berkshires, July 21-23 https://lnkd.in/ewhG-SSV
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For Laurinda Rainey, managing director and general manager of the United Airlines Cobrand at Chase, being a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was more than a priority. As a survivor of breast cancer, she took the effort personally, as she describes in this interview with Lisa Granatstein, editorial director of Beet.TV. Visit Beet.TV for this video (https://lnkd.in/eU2KkTv9) and much more!