Zefr

We are #hiring! Interested in learning more about the culture at Zefr? Visit our website to learn more and apply for #openpositions: https://lnkd.in/gcfNemAJ

Emergent behaviors in #LLMs can be both innovative, and unpredictable. We look forward to harnessing recent advancements in generative AI by combining human evaluation with advanced AI tech, ensuring our models are aligned to brand standards. This helps manage and leverage the emergent properties of LLMs to provide scaled content classification and brand safety. Is your #brandsafety technology up to date for the current landscape?

Generative AI is revolutionizing advertising, enhancing creativity and efficiency. Yet, this brings new challenges in brand safety and ethics. In our latest blog, we explore how the ad industry can balance innovation with ethical practices for a sustainable future: https://lnkd.in/gYK-wcEu

“I applaud the excellent partnership we had with Zefr and our agency to identify brand suitable opportunities that improved our digital strategy. Brand suitability is without a doubt one of the most important KPIs we cannot neglect.” Mauricio Rojas, Head of Hispam Digital Acceleration Projects, Telefónica S.A. In a recent campaign success story, Movistar (Telefónica Hispam) and Havas leveraged Zefr’s AI-powered suitability solution, driving lower CPMs and overall improved brand suitability across their video campaign. Learn more about the campaign success here: https://lnkd.in/g_vvaxR3 Thank you to our valued partners Mauricio Rojas, Gerardo R., and Karol Gómez at Havas, and Gustavo Del Toro at Movistar Telefonica!

🔎 Trending Fact-Checks: What You Need to Know: Zefr has identified recent trending #factchecks that highlight key #misinformation topics surfacing across social media. This weeks fact check highlights include misinformation related to College Campus Protests, false claims about brands, US presidential candidates, and content misattributed to the global Israel-Hamas conflict. Check out the full video in our series Fact vs. Fiction, below:

"Brand Responsibility is an essential topic. It's not only about preventing things or looking after your brand reputation, it's more—it's a foundation for the relationship with your consumer." Natalia Louzada, Global Programmatic & Brand Safety Lead, Nestlé Read Zefr's latest blog from last week at The 614 Group's annual Brand Safety Summit Series event in London, including key brand and agency perspectives and insights from speakers Natalia Louzada and Alex Thomas. Thank you to everyone who participated and to The 614 Group team for organizing this year's London summit. Read more: https://lnkd.in/gQtFJ4n4

Headed to Toronto next week for WFA's Global Marketer Week? The Zefr team will be on the ground from May 14-17 in Toronto as the industry joins together to discuss building better brands in 2024. Request a meeting with Zefr's leadership team at this link: https://bit.ly/3UwAMKV We look forward to seeing you there!

Live from The Programmatic Conversation at the Brand Safety Summit London: Today's discussion on "Building a Blueprint for Global Responsible Marketing in the Age of Misinformation & Elections" features insights from Andrew Serby (Zefr), Natalia Louzada (Nestlé), and Alex Thomas (GroupM). Key Takeaways: - Survey Insights: According to a global survey by The Guardian, 85% of people worry about online disinformation - Adapting Marketing Strategies: The session highlighted the necessity of continuously evolving guidelines that keep pace with digital transformations, stressing that brand safety isn't static but an ongoing process. - Proactive Measures: Leveraging the right technology and partnerships is crucial to being proactive rather than reactive. #BrandSafetySummit #ResponsibleMarketing #DigitalAdvertising

🗞️ NEWS: Zefr has expanded its AI-powered #brandsafety and suitability verification solution for Meta platforms to support an additional 16 languages. This enhancement gives global brands new capabilities to achieve transparency into their content placements across Meta platforms worldwide. Read more on our blog: bit.ly/3UE0sGM

Headed to The 614 Group Brand Safety Summit Series London next week? Don't miss Zefr, Nestle and GroupM's fireside chat on 'Building a Blueprint for Global Responsible Marketing' at Convene London. The conversation will explore how brands should think about building #responsiblemedia plans that scale globally. Learn more and register here: https://lnkd.in/dFZXCZim