💡 "With the considerable clutter in digital marketing, how can you ensure you’re reaching your customers? More importantly, how can you be certain you’re optimizing your reach to capture as many viable customers as possible—whether loyal, occasional or new to your brand?" Click the link below to read our recent ADWEEK Partner Expert's article discussing 5 ways to optimize customer reach by Tony Colvin, Director of Paid Media and Marketing for Albertsons Companies. https://lnkd.in/gf4K3mjE
Albertsons Media Collective
Advertising Services
Boise, Idaho 5,821 followers
The next-generation retail media network rooted in real people delivering real results at scale.
About us
Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.
- Website
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http://albertsonsmediacollective.com
External link for Albertsons Media Collective
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boise, Idaho
- Type
- Public Company
- Founded
- 2022
Locations
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Primary
250 E Parkcenter Blvd
Boise, Idaho 83706, US
Employees at Albertsons Media Collective
Updates
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#Cannes is less than a week away! Will we see you there? Join us for an interactive Lunch and Learn session featuring Jeffrey Bustos of the IAB and our very own Kristi Argyilan. The duo of retail media and measurement experts will come together to discuss what the road to measurement standards looks like for retailers and brands. Fill out the form at the link below if you are interested in attending. https://lnkd.in/gmi2ZsWM
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What's better than one retail innovator honoree? TWO! Congratulations Kristi Argyilan, SVP and Jill Pavlovich, SVP of Digital Shopping Experiences, Albertsons Companies! Retail TouchPoints' Retail Innovator Awards highlights executives that are unlocking new technologies and revenue opportunities while helping usher in the new era of retail. Kristi and Jill both continue to be instrumental leaders driving major growth for the retail and retail media industries, ultimately creating a better shopping experience for consumers and opening doors for future innovators. See the full list of honorees here: https://lnkd.in/e4n-UCw5 Congrats to all the incredible and inspiring winners! 🎉
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Thank you to AdExchanger and James Hercher for highlighting our new partnership with Rokt! The partnership will complement our existing solutions by helping Albertsons Companies shoppers discover new, relevant offers and products across the path to purchase and unlocking new opportunities for non-endemic advertisers. 📰 Read the full article below. https://lnkd.in/gPBVwvCG #RetailMediaNetworks #rmn
Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier | AdExchanger
adexchanger.com
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We’re hosting a once-in-a-lifetime event at #Cannes where guests will hear how Albertsons Media Collective, Rokt and Raptive leaders are reimagining the consumer journey and influencing holiday purchase decisions in new and exciting ways while participating in a unique, immersive olieculture experience. Why olive oil? With its deep roots in Mediterranean cultures, olive oil is considered a symbol of abundance, prosperity and well-being and is a popular gift to give for the holidays. 📅 Wednesday, June 19, 2024 ⏱ 1:00 - 2:30 PM CEST 📍 The Collective Bungalow at MediaLink Beach If you’re interested in joining, fill out the form at the link below and we will be in touch! https://lnkd.in/gC32UrxE
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🚨 Cannes speaker announcement! Steve McGowan of Mondelēz International and Alicia LeBeouf and Kathryn (Kiki) Ory (Allen) of Meta will join a powerful discussion on unlocking the power of retail media through creativity while at #Cannes. The session will be moderated and led by Michelle Kircher-Weiskittel, our Head of Media, Creative & Operations and will dive into some of the newest creative approaches Meta is taking to help brands, like Mondelēz International, navigate #retailmedianetworks. 📅 Wednesday, June 19, 2024 ⏱ 9 - 10:15 AM CEST 📍 The Collective Bungalow at MediaLink Beach If you’re interested in joining, fill out the form at the link below and we’ll be in touch! https://lnkd.in/gqk4jxcb
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For emerging retail media networks, having access to first-party data is a critical component, but then what? In a recent Digiday article by Antoinette S., Kristi Argyilan, SVP, emphasizes the importance of understanding and synthesizing first-party data. Kristi notes, “Even though progressive brands have data access, agency teams often need extra time to effectively access and use that data for campaigns.” With the ongoing #retailmedianetwork boom, ad revenue is expected to reach $61 billion this year, according to the ANA. To capture this growth, having a strong foundation of accurate and accessible first-party data will forge a successful path forward for advertisers. Full story in Digiday: https://lnkd.in/dEJnvfe7 lerator-to-bring-order-to-a-growing-industry/
Goodway Group launches retail media accelerator to bring order to a growing industry
digiday.com
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"Albertsons and its growing retail media arm, Albertsons Media Collective, are leveraging a best-in-class alternative to third-party cookies. It starts with a privacy-centric loyalty program and ends with a modern, future-ready communication platform powered by modern data collaboration tools." Read about how our data collaboration partnership with LiveRamp and Google's PAIR is driving impact as the industry prepares for the deprecation of cookies: https://lnkd.in/gfbTQzH8
Albertsons Media Collective - Customer Story | LiveRamp
https://liveramp.com
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Join us for drinks, appetizers and engaging conversation at #Cannes! Kristi Argyilan, SVP, and Evan Hovorka, VP of Product Innovation, will share a high-level overview of our vision for the future of television and video at The Collective Bungalow at MediaLink Beach. 📅 Monday, June 17, 2024 ⏱ 4:30 - 6 PM CEST Interested in joining? Fill out the form at the link below and we'll be in touch! https://lnkd.in/gyrP-ypA
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Heading to #Cannes? Join us and our partners at Meta in a collaborative panel designed to showcase the keys to unlocking the power of creativity in retail media. In this session, you will discover some of the newest creative approaches Meta is unveiling to help brands, and be the first to workshop and test these exciting innovations. 📅 Wednesday, June 19, 2024 ⏱ 9 - 10 AM CEST 📍 The Collective Bungalow at MediaLink Beach If you’re interested in joining, fill out the form at the link below and we’ll be in touch! https://lnkd.in/gqk4jxcb