The Drum

😎 Cannes will be sizzling hot in June, BUT will your content? 😎 If you want to create high-impact content in Cannes and make your brand sizzle and stand out in the crowds let The Drum amplify your messages to our global audience. We can support you with: 📝 Content creation: Create killer content for your activations 📹 Studio access: Showcase your campaigns to a global audience in our studio space 💄 CMO makeover: Join our editorial-led discussions & help shape the future of marketing 🔌 Network & connect: Meet the industry's most senior operators & members of The Drum's editorial team Find out more: https://lnkd.in/eNMfzUgp #cannes #content #brandedcontent #contentmarketing #digitalmarketing

If you're a CMO and attending the WFA's #GlobalMarketerWeek2024 in Toronto make sure to have chat with The Drum's reporter Audrey Kemp. She's even been known to speak to agency types too, but only when it's absolutely necessary!!

Breaking News - Asda is going greener. The Drum's Amy Houston caught up with Asda's vice president of marketing Adam Zavalis to find out more.

Samsung Electronics has gone on the offensive by rapidly pushing out its own ad in response to the back lash major rival Apple faced over its recent 'Crush' iPad Pro ad. We love abit of healthy brand rivalry here at The Drum, so for its sheer cheek the Samsung spot gets our As of the Day slot. But is Samsung right to do this? Will the brand benefit as a consequence? Does the ad move the 'where and what is creativity' debate on or is all abit opportunistic and childish? Thoughts please. Read more: https://lnkd.in/ejy8CBb4 #advertising #creative #adoftheday

“As our evaluation needs change, our measurement evolves, enabling more empowered conversations. Don’t worry about striving for perfection, it will continuously evolve,” Vanisha Vaghela, media lead at Vodafone. Google’s largest UK Measurement & Effectiveness Summit in London gave marketers, agencies and partners a glimpse into the new world of future-ready, AI-led measurement to help understand how they can accelerate their journey to success and unlock growth. The Drum recaps 11 things to help marketers embrace marketing’s measurement moment. See them here: https://lnkd.in/ex4itQMb #advertisingeffectiveness #ai #data

Happy to share that I'm returning to judge at The Drum Awards Global Festival 2024, once again for the Media category. Excited to see the best in Media that the world has to offer, and hoping to see stronger Asia-Pacific representation this time around! For those keen to enter, start your awards journey here ➡ https://lnkd.in/eKxfNXGB Thanks for the judging callback Tiffany Reichenbacher and The Drum team and see you in September! #thedrumawards

🏆 Ads of the Week - which is your fave? 🏆 It's time to round up the week's cream of the crop from adland. This week we have a spot that tugs at the heartstrings and not the purse strings from online bank Monzo Bank, while The ordinary skincare project paints the town black and white. We also have work from McDonald's, Foot Locker, Volkswagen, Dove Chocolate Discoveries, vivo and more. Great work from Uncommon Creative Studio, Leo Burnett, PREACHER, adam&eveDDB, Weber Shandwick, Grey, Africa Creative Agency and Courage Inc. See them here: https://lnkd.in/e2_n_sxn #advertising #creative #adsoftheweek

🐝 Strategists critique Bumble’s un(convent)ional chastity ads 🐝   Our opinion editor John McCarthy asked the industry what's wrong with this latest campaign. Here's what was said. Women were having nun of Bumble’s celibacy-themed ads. The newly rebranded dating app tried to make a bold statement with its 'Opening Moves' campaign, it sparked a heavenly debate across the advertising heavens and hells, eventually sparking a confession from the brand. Caroline Gill of IMA mused that the idea might have stemmed from universal dating fatigue, suggesting, "I think every woman who has endured online dating has, at some point, said, 'Fuck it, I’m joining a convent.'" But, the ad fell from grace, missing the mark at a critical time when discussions about women's safety are paramount. Audrey Dahmen criticized the timing as "tone-deaf," suggesting that while Bumble's apology may have salvaged some goodwill, a more substantial act of contrition is required. The pivot away from their core brand values of women's safety has left many feeling betrayed. Katie Blakey reflected on this drastic shift: "It feels like Bumble has sold out, letting down the very audience it vowed to protect." Yet, not all hope is lost. Amid the criticism, Tonina Takova from Social for Good commended Bumble for its humble apology, recognizing the brand's efforts to repent and reconnect with its community. Read more insights from the strategists and join the debate here:  https://lnkd.in/d3MeGnYH How could the campaign have landed the joke better? #creativity #advertising #brand #opinion

Football Factory actor Danny Dyer has mixed Frank's RedHot Sauce with lime and lager to create 'flager' in a new ad spot for the condiment brand. And any ad in which Danny uses the word 'mug' is always going scoop our Ad of the Day honor. Dyer says: “I’m buzzing to be part of the launch of Flager! As a huge Frank’s fan, it felt like a no-brainer, as it involves all of my favorite things: football, lager and hot sauce! I wasn’t sure whether it would taste decent or not, but it’s actually proper naughty." #advertising #creative #adoftheday

💎 It's luxury Jim, but not as we know it! ✈ Exclusive insights from Reddit, Inc. for The Drum indicate that behavior drivers, product consideration and purchase decisions in the luxury space are shifting – across categories from beauty and fashion to travel and automotives. And brands are taking note. Kendra Barnett finds out more: https://lnkd.in/ejRchSvG #marketing #luxurygoods #luxurymarketing