Long format branded film or brand-funded entertainment are increasingly attractive additions to the marketing mix. The quality of work in this space is extraordinary. In the latest article from The Drum, Brendan Gaul, Global Chief Content Officer for IPG Mediabrands, sets out some of the most important considerations for generating creative and commercial success in these complex, captivating media formats. Explore the article's pivotal insights here: https://bit.ly/4b1tftJ #IPGMediabrands #TheDrum #BrandedEntertainment
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
100 W 33rd St
New York, NY 10001, US
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Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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IPG Mediabrands reposted this
What a whirlwind! We were thrilled to welcome global leaders from across our network to Toronto this week. Special thank you to IPG Mediabrands CEO, Eileen Kiernan, and KINESSO CEO, Jarrod Martin, for sharing their stories and POV on our Canadian operations and the future of media! #GlobalLeadership #CorporateCulture #GlobalCommunity
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We are thrilled to announce that IPG Mediabrands has been named the Media Agency of Record for Ulta Beauty! Building upon a successful partnership with Mediahub Worldwide, we're stepping up as Team Beauty, an integrated force leveraging IPG Mediabrands' collective talent and capabilities in service of Ulta's Core and Retail Media businesses. Read the full story in Ad Age: https://bit.ly/3VuoWCR #IPGMediabrands #UltaBeauty #TeamBeauty #AgencyofRecord
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IPG Mediabrands is excited to extend a warm welcome to our 2024 Summer Residents! As these future leaders embark on their Residency journey, they will have the opportunity to immerse themselves in real-world projects and gain hands-on experience contributing to shaping the future of advertising. The Residency provides best in-class industry expertise, and real life exposure to the media world. Welcome to The Residency, a summer of growth, inclusivity, discovery, and opportunity! #IPGMediabrands #IPGMBResidency2024
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Exciting news! Digiday has recently launched their comprehensive series, "The Future of TV" by Tim Peterson, delving into the challenges and opportunities shaping the streaming and TV advertising landscape. The series features executives from top agencies offering valuable insights into the complexities of audience fragmentation, identity technology, and the pivotal role of Connected TV platforms. We are proud to see our own Marcy Greenberger of UM Worldwide, Michael Piner of Mediahub Worldwide, and Carolina Portela of MAGNA Global contributing their expertise to this illuminating series. Don't miss out on their insightful exploration of the future of TV! See their individual episodes in the Comments and check out the full article here: https://bit.ly/3Klic3A
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We are excited to share that IPG Mediabrands' Global CEO, Eileen Kiernan, has been named one of Ad Age’s Leading Women for 2024! This honor recognizes her outstanding contributions to media, marketing, and advertising, as well as her unwavering commitment to driving change and empowering others. Congratulations, Eileen, on this important recognition! Read more here: https://bit.ly/3UR2TEF #IPGMediabrands #AdAge #AdAgeLeadingWomen
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We are thrilled to announce that Eileen Kiernan, Global CEO of IPG Mediabrands, has been named one of She Runs It's 2024 Women of the Year! Eileen's visionary leadership, commitment to excellence, and dedication to championing DEI have rightfully earned her this prestigious recognition. Her impact extends far beyond the boardroom, as she continually inspires those around her to reach new heights of success. Join us in congratulating Eileen on this well-deserved honor! Read the full article here: https://bit.ly/4dLJVIc #IPGMediabrands #WomenOfTheYear #SheRunsIt
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We are excited to see three media buyers across IPG Mediabrands included in the Ad Age article, “16 Next Gen Media Buyers to Know - And What They Want From TV Advertising.” Sean Mathew of Mediahub Worldwide, Morgan McAlister of Initiative, and Katelyn Rodkey of UM Worldwide are all featured in the story, sharing what excites them in the current media marketplace along with their thoughts on the future of media investment. Read the full article here: https://bit.ly/3wyQWeP #IPGMediabrands #TVAdvertising
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IPG Mediabrands reposted this
What a privilege it was yesterday to host a panel at our IPG Mediabrands partners' NYC office (it was even a bit of a homecoming hosting in my old Rocket Fuel office). A huge thank you to Sara Tehrani Ruowen Liscio and IAS' very own Jeremy Kanterman for joining me, to Kara Manatt for presenting our joint research with MAGNA Global and to Elijah Harris for MC'ing. It was an honest conversation that shined a light on the overuse of keywords and what we can do to about it that benefits publishers, advertisers, consumers and agencies. And a special shoutout to IAS' Sylvia Lubera Kendall Summers and Mediabrands' Suzette Meade and Jazmin Brooks for helping put together this successful event. For those interested in the research, you can find it here... https://lnkd.in/eFv_su58
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Congratulations to UM Worldwide's Dóra Schiszler and KINESSO’s Zsófi Balázs on winning the Hungarian Cannes Lions International Festival of Creativity Young Lions media competition with their innovative “Drinktrack” campaign for the Diageo #DonJulio tequila brand. We're very proud of the work being done around the globe by our collective IPG Mediabrands agencies. This combined effort on “Drinktrack” features an AI-powered music generator inviting music lovers to create personalized songs to relax and enjoy any occasion. Best of luck in #Cannes! #CannesYoungLions #YoungLions #CannesLions #DonJulioTequila #DonJulio1942 IPG Mediabrands Hungary UM Hungary