We’re ending the week on a winning streak 🎉 Creating campaigns which positively provoke our industry, audiences and clients is no easy feat, which is why our huge successes at the 2024 Festival of Media Global Awards mean the absolute world to us. In the past year some of the most exciting media work in the world was launched by Wavemaker markets, and to have them recognised on a global scale is testament to the talents and hard work of Wavemakers and our clients 🧡 Let’s hear it for the Wavemaker work which won Gold, Silver and Bronze and all that were shortlisted 👏 🥇 The ROI Award: Wavemaker Asia-Pacific and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥇 Best Use of OOH: Wavemaker Spain and Netflix – Georgina’s Billboard Collection 🥇 The Creative Use of Media Award: Wavemaker Spain and Netflix – Georgina’s Billboard Collection 🥇 Best Use of Online: Wavemaker India, Ogilvy India and Mondelēz International 5Star – 5Star is Everywhere 🥈 Best Engagement Strategy: Wavemaker Asia-Pacific and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥈 Best Use of Talent: Wavemaker Asia-Pacific and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥈 Best Use of Audio: Wavemaker ANZ and Paramount+ - Art of Drag 🥉 Best Branded Content: Wavemaker Asia-Pacific and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥉 Best Distribution and Amplification of Content: Wavemaker Asia-Pacific and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥉 Best Use of OOH: Wavemaker Finland and Musti Group – Be Aware of the Dogs 🥉 Best Use of Video: Wavemaker US and Novo Nordisk – Thick Skin 🥉 Best Use of eSports or Gaming: Wavemaker Denmark and Waoo – Love Squad All winners here 👇 https://lnkd.in/eDNw2-PM #FOMG24 #awards #media #advertising
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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We’re rekindling summer’s most 🔥 partnership Just in time for the new series, we're excited to share that for the third summer running, Wavemaker UK's VIBE by Jet2.com and Jet2holidays will be the designated official travel partner of Love Island 🧡 The brand is perfectly positioned as the go-to travel provider for the growing millennial market, and this partnership announcement kicks off a huge and exciting Summer of VIBE 2024 campaign, which includes exclusive competitions, TV and digital advertising, product placement, and swoon-worthy social media content. Emma Slater, Regional Managing Director of Wavemaker UK, said: “We are thrilled to extend our relationship with Love Island around what will undoubtedly be one of the hottest events of the summer. The partnership between Jet2holidays, Wavemaker and ITV is the result of deep collaboration between the businesses which continues to push the boundaries of content production to engage and deliver value to Love Island fans.” More on the summer’s perfect pairing 👇 https://lnkd.in/exMubQPv #media #advertising #partnership #LoveIsland #Jet2holidays
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We’re welcoming The Bolton Group to our list of clients 🙌 We’re excited to Positively Provoke growth for The Bolton Group’s portfolio of 60 renowned brands in food, home care, personal care, adhesives, and beauty sectors, meaning they’re present in the homes of 100 million families every single day. The Italian family-owned multinational CPG giant Bolton Group has chosen Wavemaker to manage planning and buying starting in 2025 in six markets: Italy, France, Belgium, the Netherlands, Poland and Canada. Luca Vergani, CEO Wavemaker Italy, comments: “This milestone is the result of the hard work and dedication of our Wavemaker teams. We thank Bolton for their trust and we are ready to start this exciting new adventure together!” Read more: https://lnkd.in/dMF8xDqs
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Wavemaker reposted this
Today Audible launched our first-ever global brand campaign, "There's more to imagine when you listen." The creative marries universal listening occasions with celebrated content genres, encouraging listeners to unlock their imaginations and elevate everyday moments with Audible. I'm so proud of our Brand & International team and agency partners Fold7 WPP Wavemaker GroupM Viral Nation Partizan ICP and Lightfarm Studios #insideaudible #moretoimagine https://lnkd.in/e8KsnxY7
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Wavemaker reposted this
Working hard with a winning client-first mindset? That’s Wavemaker-coded. Last week at the inaugural TikTok Ad Awards Philippines, Wavemaker was named Media Agency of the Year (Gold) and bagged trophies across various key categories. These awards are but cherries on top of the real W—helping our clients at TNT (Mon Samarista Jane Angeles Sharry Rodil Lloyd Manaloto Erika Apostol), Garnier, and Maybelline (Isabel Falco Sol Romero Samantha Gonzales Ivy Tabares) reach their goals and make waves within their spaces. And we’ve only just begun! #WavemakerPHAwards Wavemaker Wavemaker Asia-Pacific Bianca Loo Joseph Albert Meñez, MMC Trisha Sindiong
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Wavemaker reposted this
At WPP diversity is essential to our success. Throughout June, we're Making Space to Unite with Pride, highlighting our commitment to an inclusive environment where everyone can thrive. If you work for a WPP company, you can check out the full programme of events throughout June on insideWPP here 👉 https://bit.ly/3V1PkCu #PrideMonth #WPP #MakingSpaceToUniteWithPride
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Dominic Charles, MD, Audience Intelligence and Marketing Science, Wavemaker UK, says the cookie-pocalypse is simply an opportunity to refocus and reset 🎯 A chance to change and challenge some of the legacy orthodoxies for how we unlock the value in data to drive more effective advertising – and maybe be a little less creepy while we do. Read the full story in Performance Marketing World 👇 https://lnkd.in/esZVihRD #performancemarketing #datadrivenmarketing #digitalmarketing
Putting the lid on the cookie jar is not a cataclysmic event
performancemarketingworld.com
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Wavemaker reposted this
Did you see the Stephan Pretorius WPP keynote at NVIDIA GTC 2024? The clip below has edits from that keynote and forms the foundation for us to build the future of marketing. From this foundation at Wavemaker Denmark we have an approach for applying AI systematically across the marketing process. In a flexible manner to fit clients’ needs and ambitions. 🚀 We have been engaging with clients in one of two key ways: 1) A low-touch approach to mobilize AI across teams/ organizations 2) A comprehensive hands-on AI strategy development program The next generation of marketing is here. No matter the headspace or budget available we have an AI unlock ready for you. We’d love to share our experience with you.
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Wavemaker reposted this
Wavemaker took home an 26 awards last year, setting the bar high for digital excellence! Participate now and make your mark at #e4mIDMA 2024! 🏆 Deadline: 10th June, 2024 Nominate now: https://bit.ly/3GyIe1q Ajay Gupte | Santosh Mishra | Vishal Mehra | Krish Ramnani | Prasad Shejale | Rajesh VR | Vikas Chawla | SHANMUGANATHAN SIVAKUMAR | Vishal Sampat | Tamanna Dhamija, CFA | Rohan Mehta | Vanaja Pillai | Neeraj Pratap Sangani | Kalpit Jain | Suvajyoti Ghosh | Lalatendu Das | Saurabh Saksena | Nitin Gupta | Ankur Rander | Anuj Khanna Sohum | Kundan Joshi | Ankit Prasad | Santosh Kumar | Kevin Vaz | Kosuke Kataoka | Govind Pandey | Mohit Joshi -- MoJo | Niti Kumar | Bhairav Shanth | Prashant Puri | Annurag Batra | Nawal Ahuja | Priyanka Bhadouria | Shradha Srivastava | Ishita Aggarwal | tanju jha #digitalmarketing #digital #marketing #web #gaming #ar #vr #entrepreneur #seo #godigital #mobile #socialmedia #Socialentrepreneurship #digitalmarketingawards #marketer
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Cannes Lions International Festival of Creativity is coming up! Here's how Wavemaker will show up and how you can take part 👇🏽 🏆 Awarded work. We will be talking about and showcasing the best work coming out of the festival, and discuss the trends we're seeing in our industry. Follow us on LinkedIn for regular updates throughout the week. 🎬 Thought leadership. We're hosting a series of panels and sessions hearing from the brightest minds in our field, in collaboration with WPP and GroupM. Lots of this content will be broadcast on social media for anyone to learn from. 🏨 Connecting. If you're a client or partner of ours, we hope to host you at the Martinez Hotel GroupM rooftop or at the WPP beach. Contact your agency rep for more information if you haven't received information already. #CannesLions #advertisingindustry #mediaindustry
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