VML COMMERCE

Manuel Bordé, VML Global Chief Creative Officer of Commerce, will be contributing his expertise as a judge at the prestigious Cannes Lions International Festival of Creativity this year, serving on the Creative Commerce Jury, two years after VML COMMERCE co-curated the new category with the festival. Get an exclusive look into his creative process and recent work here: https://lnkd.in/gXPEpGUr #VMLCommerce #VML #CreativeCommerce #CreativeCommerceLions #CannesLions #CannesLions2024

“Having an agency that has a weaponry to do advertising, customer experience and commerce is redefining how a brand is built.” VML Global CEO Jon Cook shares his perspective on the impact of Creative Commerce at this year's Cannes Lions International Festival of Creativity. https://lnkd.in/g_KvNpmY #VMLCannes #VML #VMLCommerce #CannesLions2024 #CreativeCommerce

Congratulations to the more than two dozen creatives from VML offices around the world who have earned multiple top spots at the 2024 Cannes Young Lions and Senior Lions. See our first place Young Lions winners, who will travel to France to compete in the Global Young Lions competition that takes place during the week of Cannes Lions International Festival of Creativity. https://lnkd.in/eKEJsaTU #VMLCannes #WeAreVML #CannesLions2024 #CannesLionsAwards #CannesYoungLions #YoungLions #SeniorLions

In this year’s annual MACH Alliance research, 91% of IT decision-makers said MACH and composable technology will be instrumental to the success of their organization in the next five years. That is why we’re partnering with the MACH Alliance to bring you MACH THREE, the event that will prove key to shaping your strategy with insights from industry leaders and real-world success stories. Convincing your board about the value of the MACH journey can be daunting, but this event will provide validation and confidence in your decisions. We'll be joined by our clients The Wendy's Company and Clarks for exclusive keynote sessions so make sure you don’t miss out, we’ll see you on June 17th-18th: https://lnkd.in/gXU9EVJJ #MACHTHREE #TheComposableConference #composablecommerce #leadersintech #techconference MACH Alliance Bloomreach

Super proud of the team lead by Anne Martin as the Oreo Codes work had another banner week at both the DA&D awards (10 awards) and NA Effies (3 Golds). This work is the most ever decorated NA commerce program across the international stage - currently at 69 awards. Huge shout out to our creative partners at VML Amanda Bailey Christina Ryan Manuel Bordé Jeremy Ruiz Michelle Baumann & Tyler Murray. Huge shout out to our brand partners Nicolas Henault Michelle Deignan. Huge shout out to our Albertsons team Richard Swearingen Ryan Clayeux Brandon Siewert James Barry Joe Gallinger. Huge shout out to our partners at Albertsons Kristi Argyilan Harvey Ma Evan Hovorka Claire Wyatt & Elizabeth Erpelding. Lastly to the broader team to make it all happen Michelle Squillante Kelsea Filipowski & Yolanda Angulo. #teammdlz #commercemarketing #oreo

OREOs are everywhere, if you know where to look. Manuel Bordé Borde, Global Chief Creative Officer of Commerce, goes behind the work of the ‘OREO Menu’ with LBBonline - Little Black Book’s Ben Conway, which continues the brand’s mission to appear in unexpected places across pop culture. Read more: https://lnkd.in/gXPEpGUr  #VMLCommerce #CreativeCommerce #Commerce 

For the longest time, Commerce Technology and Marketing Technology often existed in parallel universes. Beth Ann Kaminkow, VML Global Chief Commerce Officer, says it’s time for those two universes to operate in sync. Read more via Forbes: https://lnkd.in/g7grpnWK #VMLCommerce #Commerce #CommerceTechnology #MarketingTechnology #Marketing

Today at Shoptalk Europe, our Global Chief Digital Officer, Debbie Ellison, will host a panel with change-makers from BIMBA Y LOLA, E.L.F. BEAUTY and Stanley 1913. Join us for “Succeeding with Social Commerce, Influencers and Content Creators.” More information: https://lnkd.in/dz6MBVGz #Shoptalk #ShoptalkEurope #ShoptalkBarcelona #eCommerce

In the latest episode of The Drum Network podcast, retail marketing experts, including Julianne Hudson, SVP Marketing Science, explore the opportunities and challenges facing budget retailers in today's economic environment. Listen now: https://lnkd.in/eUDgSEjC #VMLCommerce #RetailMarketing #Commerce #Retail #Marketing

Find us at the Shopify booth this week during Shoptalk Europe. Stop by and demo Shopify's latest enterprise and retail solutions, and hear from VML experts on the value of connected brands to drive business growth. We'll be meeting and greeting some of the biggest names in commerce, and we can't wait to see you. More info: https://lnkd.in/gaMNArkM #Shoptalk #ShoptalkEurope #ShoptalkBarcelona #eCommerce