WPP’s Post

What makes a great, future ready WPP Global Client President? Find out in the final episode in Anna Hickey's brilliant 'Mechanisms that Matter' series; a deep dive into how to build a better agency/client operating model. Watch the wrap up discussion between Anna and WPP's Chief Client Officer Jane Geraghty here 👇

⚡Breaking News : Tarun Jha moves on from Havas. Over the past one year, he was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness an impressive growth. Read more🔗https://lnkd.in/gVgrNHWx Tarun Jha

A lot of insights about leadership, vision, and transformation in this episode, even if you aren’t a “Consumer Brand”

As we are concluding Hispanic Heritage Month, I am sharing a piece I’ve written on leadership and my view on how leading with authenticity is my ultimate goal- in times of both personal and professional stress. It is a compass I use to lead and one that I share with my fantastic team leaders at Mindshare and GroupM. My sincere hope is that we are doing our very best to live these truths as we lead. Never in perfection, always in progress. https://lnkd.in/e9DWDqQ5

Many brands try to meet their audience where they’re at, sometimes with disastrous results because it isn't authentic. They invest in massive campaigns, hire celebrities, and use the right lingo… but audiences are smart and see through it. Think of the 2017 Pepsi/ Kendall Jenner collaboration—yikes! 😬   But Liquid Death has done something most brands just dream of—they’re consistently #authentic and exciting. Stephen Nilsen, the Vice President of Indoctrination, heads the team behind building brand-awareness. His trick? Don’t try to guess what your audience wants; get out there and live it.   What does "authenticity" mean to you? And how do you bring that with you into the business world? #leadership #communication #authenticity #LiquidDeath #creativity

When we present the concept of the Hybrid FitPro at various Global Conferences, our audiences are surprised by the actual positive impact that we have had on our Clubs, Studios and on our Customers. Hybrids FitPros are both entrepreneurial and customer-centric in our approach to creating, delivering & managing the customer experience. We evolved this way because we have blended the best GroupEx Skill-sets with the best Personal Training Skill-sets. YES....we are not fully appreciated (right Cecily Guest-Smile), YES...we may not be understood...and YES…very few Owners, Managers & Sector Influencers know that we even exist. But YES....we are the unappreciated solution to successfully evolve our Global Sector “Beyond Sets & Reps” and address the health, wellness, and fitness needs of our actual and potential customers. I want to thank every Owner, Manager, Sector Influencers & Hybrid FitPros who, as cited in this Article, appreciates the need to be “Contraian” as we collectively think & live outside-the-box to (1) solve our collective problems that we have carried over from the past and (2) address the evolving needs of our actual and potential customers. This 3 minute "read" captures the essence of those of us who are Hybrid FitPros. Jeff Zwiefel Bryan K. O'Rourke Allison Flatley Allison Porter Dr. Paul Bedford Rodney Steven II Sal Pellegrino Matthew Januszek Jon Nasta FCIM Chris Stevenson Amy Thompson Tricia Madden #businessgrowthopportunities #meetingthecustomerswheretheyareat #healthandwellness #retentionmanagement

😇 As empathetic as possible; as proactive as necessary. 💥 Empathy has become critical for good business but it will only get you so far when balancing the client-agency relationship. ... In a recent article with Campaign Asia-Pacific I propose that empathy has helped harness efficiency. Efficiency, however, has become the enemy of innovation. The more things change, the more the models of the past and present do not stand for the models of the future. While client leadership should start with empathy, it must challenge the rules and create the right amount of friction in the system to create a competitive advantage. A bit more in the full article in the comments 👇 EssenceMediacom #Breakthrough

It’s time to move from “Me” to “We”. No one exists in a silo and in a time of rapid change, fostering a strong company culture is essential to maintaining a stable brand, positive customer relationships, and sustainable growth. As a leader, existing in a co-creative mode can open space for new ideas, perspectives, and a team that is not only adaptive to change, but eager for the opportunities it brings. So how can a company build a culture of belonging and effective collaboration? 1. Lead through your values - What are your organizations’ core values and how do they reflect your company culture? 2. Welcome new and diverse ideas – Embrace the unique opinions and experiences of your team. 3. Align on a shared vision and purpose – Get on the same page. Communicate your goals and purpose. 4. Support the individuals on your team – Foster a space of belonging. #changemanagement #team #leadership #branding 👋🏼Hey!  I’m Eben from ShiftUp I help bold leaders co-create what’s next.  ShiftUp is a strategic change agency delivering: ❇️Growth Strategy & Marketing Innovate your business model and deploy  campaigns to generate more revenue. 🔅Brand Culture Activation Position your brand culture to win the hearts  and minds of your market and your people. 🔶Ready to get Shift done?   My team and I are here to help. Schedule a Free Alignment Meeting __________________________________________________ 🌀Our content inspires transformation from the insight out.  Stay connected by: 🔔 Hit the bell on my profile, or the “Follow” button. 📚 Subscribing to the Change Champion Newsletter > https://lnkd.in/gDcpUwyY

The power of voice on LinkedIn is often underestimated. When a leader in the luxury industry speaks, people listen - and engage. 🎤🔊 Our recent study with AmazingContent reveals that posts from luxury industry leaders generate three times more impact than average, achieving a unique resonance with their audience. Among the frontline, Leena Nair, Laurent Boillot, Nicolas HIERONIMUS and Françoise Lehmann, exemplify the profound impact of consistent communication. Their voices not only echo through the corridors of CHANEL, Hennessy, L'Oréal and Lancôme, but resound within the LinkedIn platform, generating tangible engagement. Your team's voice matters. It's a tool that can wield influence, stir emotions, and create a bond with your brand stakeholders. Don't hold back! Get an in-depth perspective of luxury industry leaders' communication strategies with our latest study. 👉 https://lnkd.in/eBUqf4qY #Luxe #Influence #ThoughtLeadership

Trust is essential to every part of an organization. From a marketers view, trust is integral to building a relationship with a customer. According to Bill Hayes, there are three other values that play an important role: authenticity, logic, and empathy. To read more about how marketers can reach their customers, check out Bill's article here: https://lnkd.in/gsFitUvp Bill Hayes David Yusem Jillian Ballas #marketing #sales #trust #values ____________________________________ 👋 Hey! I’m Eben from ShiftUp, a strategic change agency delivering: 🌿 Growth Strategy & Marketing 🔅Brand Culture Activation We help purpose-driven leaders co-create what’s next. 🔶 Ready to get Shift done? Schedule a Free Alignment Meeting > https://lnkd.in/gcr2K3RR