Design Bridge and Partners

“For brands that appeal to a mass audience, steering away from the use of a gendered brand tagline, which could be seen as a negative by different and important groups, reflects an awareness of shifting societal norms and notions of a modern family dynamic.” Laura Eyles, Senior Strategist, comments on the British frozen food retailer Iceland's slogan change on The Drum – read more here: https://lnkd.in/erKfBx9g #Branding #BrandStrategy #Slogan #Retail

“Brands need to pull people towards them and the Asda redesign starts to deliver on this. It takes the brand away from lower price promises and value commitments towards a playful identity that sparks engaging and informative conversation." Emma Follett, Global Co-Chief Creative Officer, shares her thoughts on the new Asda rebrand. Read it on The Drum here: https://lnkd.in/eqcV_6Bj #Rebrand #Branding #Redesign #Retail

“We’re very keen to ensure the work we do helps brands move people. We are striving to create work that has that emotional connection with the audience. Great work makes you feel something.” Emma Follett, Global Co-Chief Creative Officer, and Stuart Radford, Executive Creative Director of the London studio, spoke to Creative Review about our Most Creative Design Agency win, our future goals, and more. Read here: https://lnkd.in/e93n9_Tk #CreativeReview #MostCreativeDesignAgency #Brands #WPP

In the lead-up to Cannes Lions, Branding in Asia is showcasing creative campaigns from across the Asia-Pacific. And our collaboration with Tencent Video on The Starry Forest is among the featured projects. Read about the work here: https://lnkd.in/eYgR2v3y #CannesLions #BrandIdentity #BrandExperience #WPP

Our London studio’s work for Thredd, Pastiglie Leone, PRECISE., and Harvey Nichols, along with our Amsterdam studio’s work on The HEINEKEN Company's He150ken, has been shortlisted in categories including Graphic Design, Branding, Integrated, Products & Services, and Packaging Design at the D&AD Awards. Congratulations to our clients, partners, and teams! View more here: https://lnkd.in/eP2FbBEw #Dandad #Branding #PackagingDesign #GraphicDesign #WPP

We've also picked up a Wood Pencil in the Packaging Design, Promotional category at the D&AD Awards for the collaboration between our Amsterdam studio, The HEINEKEN Company and Royal Delft on the 'Spirit of Heineken', a limited-edition run of crafted spirit made with the alcohol extracted during the Heineken 0.0 brewing process. 👏 Congratulations to our clients, partners and teams! Read more here: https://lnkd.in/eP2FbBEw #Dandad #DesignAwards #CreativeExcellence #WPP

Did you know? Adopting innovative sustainable business models could unlock over $12 trillion in economic benefits by 2030, as highlighted by the Business & Sustainable Development Commission. Andrea Montes Sacristán, Senior Brand Strategy Consultant, spoke with Juan Manuel Urraca from La Magia de la Publicidad on Capital Radio (Business), delving into the realms of brand sustainability. Tune in to the full interview in Spanish here! #DesignTalks #BrandSustainability #BrandStrategy #Branding  

We’re delighted to announce that we’ve been named the Most Creative Design Agency at Creative Review Annual 2024! This marks the inaugural year of Creative Review introducing the "Most Creative" categories to the Annual Awards, highlighting exceptional creativity within agencies, studios, and in-house teams. Judged by professionals in the creative industries, this award underscores our commitment to innovation and excellence. What’s more, our work for Aston Martin, the London Symphony Orchestra, Tencent Video and Taikoo Li, received Honourable Mentions in the Brand Identity – rebrand, Creative Use of Data, Motion Graphics & Moving Image, Interactive Film & VR, AR, Virtual Worlds and Experiential categories. Congratulations to our clients and teams - we couldn’t do it without you all! View more here: https://lnkd.in/eDp_HAyS #CreativeReview #DesignAwards #CreativeExcellence #WPP

We're thrilled to announce that we've clinched four awards at the ADC Annual Awards!   Our London studio's collaboration with Pastiglie Leone has earned us a Bronze in Packaging Design, while our partnership with Harvey Nichols has also secured a Bronze in the Luxury category. Over in Shanghai, the studio's collaboration with Land of Warrior Starry Forest has been recognised with a Merit in the Illustration category, and our Amsterdam studio's work with The HEINEKEN Company on the Spirit of Heineken has also been honoured with a Merit in the Packaging Design - Limited Edition. Congratulations to our clients and teams! View more here: https://adcawards.org/ #DesignAwards #PackagingDesign #Illustration #WPP

Our Munich studio hosted a panel on "Brands for Nature and with Nature" as part of munich creative business week. This year's theme, "How to Co-create with Nature," inspired many interesting conversations, serving as a reminder of the importance of a brand's core values concerning sustainability. During the panel, we discussed the need to shift the narrative around waste, how small innovations within big companies can drive change, why startups need to prioritise factors other than revenue, and why a brand can only truly act responsibly and sustainably when the motivation comes from the essence of the brand. Thank you to our speakers Franziska Kraft, Tim Maiwald, Franz Bauer, and Philipp Muehlebach for sharing their insights and perspectives! #Sustainability #Innovation #BrandValues #mcbw #Branding