GroupM

WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. According to Forrester, WPP shines with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system. WPP uses “GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon and others to help brands and retailers optimize media and transactions.” Read more 👉 https://ow.ly/4HBy50RIz5j VML, VML COMMERCE

Oreo’s out of this world space exploration with Wavemaker India and Leo Burnett India 🚀   A brand not afraid to reach for new heights, Mondelēz International's Oreo has set its sights on the stars for its special edition Space Dunk cookies, and the Wavemaker India and Leo Burnett India teams have tapped into cutting-edge technology to bring the cookies to the shelves and one lucky consumer to space.   In the 40th year anniversary of the first Indian to go to space, Oreo and our teams positively provoked the nation to rekindle their childlike curiosity and love for space, with the brand giving one Oreo lover the opportunity to experience it for themselves and become the next Indian in space 🛰   The special edition Space Dunk packs come with a QR code which blasts consumers to a microsite, giving them a chance to be the first person to Twist, Lick, Dunk in space. Partnering with Space Perspective, Oreo is offering a six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune with no special training required, and brand fans can soak up breathtaking views from the largest windows ever flown to space.   🗣 Shekhar Banerjee, chief client officer and office head, West, North & East, Wavemaker India said, “We are elevating the ritual of Twist, Lick and Dunk to newer heights with this initiative. By leveraging cutting-edge tech and immersive experiences across media channels, we are making this extraordinary opportunity a tangible reality. As our campaign unfolds, expect quite literally some out of the world experiences as we get the nation to suit up for space.”   🗣 Nitin Saini, VP marketing, Mondelez India, said, “Oreo brand has always been synonymous with unlocking playfulness and through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity! All of us at some or the other point in time have wondered what it would be like in the outer space and I am very happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”   More on the campaign 👇   https://lnkd.in/gBiuje8i Wavemaker Asia-Pacific #Oreo #Mondelēz #campaign #media #advertising

You need drive to go pro 🎾   Announcing the launch of Rise To It our new tennis platform with Lexus UK, marking the beginning of their partnership with Sky Sports Tennis, and an ongoing partnership with LTA & ATP Tour.   The 60” launch film written by T&Pm creatives, Ben Fallows and Matthew Deacon and directed by Elliott Power is a love letter to tennis players and fans all over the world with one clear message: to succeed, we must move upwards as well as onwards.   Frances Draskau, our Group Creative Director says: When Lexus met tennis was the meet-cute we’d been waiting for. Showing the grit and graft it takes to get to the top is what this brand is all about. Lexus doesn’t cut corners, it embraces them. The Rise To It film showcases our intention for Lexus’ ongoing tennis partnerships, reaching more players and fans of the sport, and coming together to support the next generation of GOATs to Rise To It.   The campaign plans to run across cinema, TV, and VOD, with bespoke idents created especially for the Sky Sports Tennis channel now live.   Check out the full 60-second film below! #TandPm #PowerOfAnd Thanks also to: Global ECD: Toby Allen Strategy Director: Tom Langan Client Lead: Michele Lardner Account Director: Kirsty Gummer (née Usher) Senior Account Manager: Philip Lloyd Head of Integrated Production: Charles Crisp Senior Producer: Sam Topley Senior Producer: Kieran Sadler Assistant Producer: Lakhbir Tari and Isiuwa Ero Head of Partnerships: Amy O'Malley Partnership Director: Matt Hardy Media Lead: Richard Bradley Media Planning Director: Dominic Maddison

We positioned Minute Maid as a cultural ambassador! 🙌 This strategic move by EssenceMediacom and the WPP Open X team proved to be a game-changer and broke the rural internet! Discover the latest case study on our website 👇 https://lnkd.in/e3Ct29ib #WPPOpenX #China #MinuteMaid #BreakthroughForBrands #NewCommunicationsEconomy

We’re delighted to announce that Unilever has been named 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.     The honour recognises companies that have amassed a body of iconic work over a sustained period of time and won several Cannes Lions Awards — among the most prestigious accolades in the marketing world.    Read more: https://lnkd.in/eahZMbbW   #CannesLions2024