Nielsen

Ready to take your marketing strategies to the next level? 💻 Join us for our Annual Marketing Report Webinar and gain key insights on optimizing reach, frequency, and ROI. Register today: http://nlsn.co/6049jls3S

We’re a few days 📅 away from our Annual Marketing Report Webinar! Join us for an insightful conversation about optimizing reach, frequency, and ROI on May 21st. http://nlsn.co/6044dbVri

Our very own Andrew Milnes joined Unilever and The Grocer for an insightful webinar on how grocery brands 🛒 and retailers can make the most out of sports partnerships. Watch now: http://nlsn.co/6045dbpz9

Join Patricia Ratulangi, one of our board members and Nielsen #aanhpi thought leader to learn more about engaging the AANHPI community through media and marketing.

I am thrilled to announce that Nielsen recently teamed up with the creative agency, Obviously leveraging Nielsen’s Brand Impact Solution to reveal the measurable impact of cross-platform influencer marketing. Together we uncovered: 🔹Which influencers outperformed on which platforms 🔹 Who was the more likable influencer 🔹 Which creative had entertainment value vs. which was more informative How are you quantifying effectiveness in driving top-of-the-funnel brand lift metrics? Check out the full case study for more details on these key findings.

Tune in for an exclusive conversation on Campaign Chemistry! In this episode, Nielson Chief Product Officer, Deirdre Thomas, shares invaluable insights into the evolving landscape of media measurement and consumer behavior. Don't miss out on this enlightening discussion! Listen now: https://brnw.ch/21wJQZK #CampaignChemistry #MediaMeasurement #ConsumerInsights #listennow

Exciting update! Nielsen will provide PBS Member Stations with local audience data to give stations an enhanced understanding of the viewers they reach throughout the day. Read more about the announcement. http://nlsn.co/6043dkyCN.

📣 Our annual esports data and insights have dropped! Did you know that among 13-49 year olds, 8% in Canada and 16% in Japan claim watching video game content is among their top three leisure activities? Curious to see how other countries compare? Reach out to learn more about Nielsen’s Esports Fan Insights. Contact us to learn more! http://nlsn.co/6047jpmgD

Millennials with kids 🏠 spend over 7 hours a day streaming CTV content! Our recent article looks at how advanced audiences can help you capitalize on reaching cross-generational viewers and tailor your advertising strategy accordingly. http://nlsn.co/6040drYkI

Caitlin Clark’s regular-season debut on Tuesday night marked the most-watched WNBA (Women's National Basketball Association) game in just under 23 years. At Nielsen, we're heading into our third year of tracking how the increased attention and energy of the WNBA is impacting fan engagement and sponsorship value. Our data suggests the growth for the league, teams, players and sponsors has only just begun. 📈🏀⚡️ If you fancy chatting about WNBA fan and sponsorship data, other women's sports data or anything else related to sports sponsorship and fandom then please DM me!