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Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity.    Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth.    Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN

With billions of sales happening globally every day, weekly data isn’t just an advantage — it’s a necessity. Thankfully, staying up to date with consumer trends has never been simpler. Sign up to GfK’s Weekly Sales Tracker to get the latest  sales data on Consumer Technology and Durables straight to your inbox 👇

Younger people tend to get a lot of attention, but adults over the age of 50 are a valuable cohort that are ripe with opportunity. Register today to explore how brands can engage this multi-trillion-dollar market that's hiding in plain sight. 👇 We'll explore... 💡 The importance of the 50+ market 🤔 Common, but often untrue stereotypes around mature consumers 📈 Opportunities within this growing (and lucrative) demographic 💸 How to engage this large and diverse consumer group Rethink your traditional marketing tactics to connect with this special group of consumers. #growthfromknowledge

Despite Digitally Receptive shoppers comprising 33% of the Turkish IT-Office market, some leading brands still struggle to convert them. How many shoppers are you losing during the purchase journey? How much is their conversion worth? Find the answers with gfknewron Consumer lost shopper insights. ✅Quantify the size and value of your untapped opportunities. ✅Understand why your lost shoppers are choosing competitors. ✅Refine your future targeting to capture their attention and wallets. Learn more about lost shopper insights and its worldwide coverage across key regions, markets, and categories 👇 https://lnkd.in/d99KPBcZ

Meet gfknewron Predict: the forecasting gamechanger for business leaders worldwide. With automation that turns manual data analysis into actionable insights, it’s no wonder top-performing companies trust gfknewron Predict to inform their strategic decisions. A study from Forrester shows it can net approximately US$450K yearly. Are you ready to bring the future into the now with advanced, AI-augmented forecasting? Unlock the potential of gfknewron Predict for your business by diving into our in-depth whitepaper 👇

Nobel laureate Daniel Kahneman and experts Cass Sunstein and Olivier Sibony identify a common pitfall in executive decision-making: the staggering cost of inaccurate forecasting. It's not just about numbers; it's about the future of your business. Improve your strategic planning and risk management with the help of refined forecasting techniques and data-driven decision-making. Find out how accurate your forecasting really is: learn more in our latest whitepaper 👇

In an era where market volatility, sustainability demands, geopolitical tensions, and disruptive innovations challenge companies’ strategic planning, the need for precise, data-driven forecasting is critical. With predictive analytics expected to reach US$42 Billion by 2028, the question isn't if companies are forecasting, it’s whether they’re doing it effectively. Learn more about how to use advanced forecasting tools to revolutionize your strategic planning 👇