Our very own Andrew Milnes joined Unilever and The Grocer for an insightful webinar on how grocery brands 🛒 and retailers can make the most out of sports partnerships. Watch now: http://nlsn.co/6045dbpz9
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Great insights ✨Nielsen and Unilever talks about how the brands we see on the shelves of our supermarkets while we do our grocery shopping are now actively partnering with sports brands. But the interesting part is how they are making the brands meaningful and not just connecting them with everything in the sports world! #industrytrends #consumerinsights #marketresearch #stayinguptodate
Our very own Andrew Milnes joined Unilever and The Grocer for an insightful webinar on how grocery brands 🛒 and retailers can make the most out of sports partnerships. Watch now: http://nlsn.co/6045dbpz9
WATCH: How grocery can win big with sports partnerships
thegrocer.co.uk
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CMO Brand Igniter®️Ex J&J, Nestlé, Kellogg’s, Pfizer. - I mentor decision-makers to grow profitable brands. Author of The Brand Igniter method for Strategic Brand Leaders. Fractional CMO, Strategist & Lecturer
A brand is not a product. A brand is an asset to build value. This is a great example. Products are only reasons to believe in a brand. The Corona Brand is now a global Olympic sponsor. Corona “Cero” is the featured product but it brings with itself all its brand equity. The avenues for exposure and awareness are wide open. Brilliant consumer-centric strategy. An example of how thinking beyond “product” moves brands and businesses forward. What I found interesting in the article is that AB InBev has signed on as the Olympics' worldwide partner, but this time the category name itself encompasses no alcohol for the first time. The brand leads with no alcohol, with Corona Cero named as the global beer sponsor of the Olympic Games. This worldwide deal will provide AB InBev with huge opportunities to leverage the Olympic IP and sponsorship rights across global markets to promote the Corona brand and leverage the “spill” effect across its portfolio of both alcohol and no-alcohol products. #Marketing #branding #management #mentoring
AB InBev's Olympics deal has rewritten the alcohol sponsorship playbook
thedrum.com
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On Brandathon's Blog: "Pepsi vs. Coca-Cola: A Tale of Rivalry and Marketing Mastery." In our latest blog post, we delve into the enduring rivalry between Pepsi and Coca-Cola, exploring how it has shaped their marketing strategies over the decades. "Pepsi vs. Coca-Cola: A Tale of Rivalry and Marketing Mastery" examines the campaigns, innovations, and strategic moves that have defined this competition, offering insights into what makes a brand stand out in a crowded market. We're keen to hear your thoughts: What lessons do you think brands can learn from the Pepsi-Coca-Cola rivalry? Have you witnessed any other brand competitions that offer valuable marketing insights? Explore our exploration and join the discussion at https://lnkd.in/gAmGykhG Let's discuss the impact of competition on innovation and brand evolution. #Brandathon #BrandRivalry #MarketingStrategies
Pepsi Vs. Coca-Cola - Brandathon
https://brandathon.in
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The NFL Playoffs start tomorrow to kick off a year full of huge sporting events, including the Euros and Olympics. With overall increased search volume for fresh and organic food, it is vital that brands that produce products in those categories are prepared ahead of this year of sport. They must prepare for the influx of shoppers looking to align their specific shopper needs with their shopping for watch-party events. Read below for some key trends to watch for this upcoming sports season!
5 Key Trends for FMCG Brands to Watch during the Sports Season
https://nielseniq.com
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🛒 🏪 Did you know that grocery brands are making waves in the world of sponsorship? Grocery brands are making a splash in the sponsorship world, leveraging strategic partnerships to connect with consumers and significantly boost brand favorability and purchase intent. 🙌 We’re explore the growing interest in sponsorship among grocery brands in our recent article. 👇 #SponsorshipTrends #GroceryBrands #Sponsorship https://lnkd.in/gssnWqxw
From Aisles to Arenas: The Rise of Grocery Brands in Sponsorship | SponsorPulse
sponsorpulse.com
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Empower Your FMCG Sports Products with Get2SportsMarket's Expert Team At Get2SportsMarket, we work with the latest innovative sports and nutrition brands to get their products into stores, gyms, and into the hands of professional sports clubs. Our team is hive of professionals skilled in a multitude of areas from sales and distribution, new product and brand development, marketing, social media management, copywriting, graphic design, events management and product labelling and compliance. What makes us stand out? It's not just our team but also our extensive network of retail contacts. We're connected with national supermarket chains, high street retailers, independent and countrywide gyms and a multitude of professional sports teams and clubs including boxing, athletics, football and rugby. Our journey with our clients isn’t limited to simply getting products on the shelves though. We offer a whole suite of services to choose from so that when brands work with us, they can be confident that they’re getting a bespoke support solution that aligns with their goals and budget. With our nationwide van sales teams on the road, social media maestros, marketing gurus, and event management extraordinaires, we help take your brand to dizzy new heights. And for those nitty-gritty details like compliance and labelling, we offer advice and review services too. Ready to take your brand to the next level? Join us at Get2SportsMarket to find out how we can help you. [email protected] #sportsnutrition #sportsindustry #foodanddrink #foodandbeverageindustry #consumergoods #hydration #vitamins #supplements
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The future of sports marketing / endorsements…? Promotion of younger athletes is an interesting perspective.
President, Golf Nation | Creating impactful change at the intersection of golf, sports & humanity | Digital Commerce, Audience Engagement & OTT Innovation | Women in Sports, Youth Development & DEI Advocation
Gatorade is a household name for so many reasons and it's no secret that they've worked with all the greats in sports. However, their latest move is setting the tone for the future of marketing for brands of their size, in my opinion. They're moving away from working with the big names and focusing on investing in younger and more diverse athletes “We want to leverage the power of sport. We want to leverage the power of athletes to help build our brands and build authentic stories. But because we’ve been…elevating different athletes in different sports, and even less competitive athletes, I think it gives us the ability to tell a much broader narrative, a more authentic story," says SVP and CMO of international beverage at the parent company PepsiCo Mark Kirkham. What are your thoughts on this move? #SportsMarketing #MarketingCampaign
Why Gatorade is expanding its marketing beyond superstar athletes
marketingbrew.com
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Small Business Celebration on You Tube Channel and Apple podcasts. Message me here on LI on who or what you'd like to learn on an upcoming episode!
Boost Your Popularity: The Impact of Collaborating with Store and Retail Partners. Richard Daley Partner and the VP of West Coast Operations for Plush Vodka, shares insights on the power of tagging partners in stores and retail. Discover how this strategy can boost your popularity and increase your reach in the market. By leveraging the influence and network of your partners, you can tap into new audiences and gain more exposure for your brand. Join Richard Daley as he dives into the benefits of this collaboration and provides practical tips on how to implement it effectively. Don't miss out on this opportunity to elevate your business and enhance your brand's visibility. Watch more at: https://buff.ly/4bBLHKY #plushvodka #richarddaley #smallbusinesscelebration #michaeliroberts #visioneernation #smallbusiness #smallbusinesstips #smallbusinessowner #smallbusinessideas #visioneer #marcomgroup #homerunentertainment #mikesaba Tags: collaboration, store partners, retail partners, brand exposure, marketing strategy, business growth, audience reach, network expansion, brand visibility, Plush Vodka.
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🏆🥤 Unlocking the Power of Sports: Coca-Cola's Moment Marketing 🥤🏆 Sports have a unique ability to bring people together, ignite passion, and create unforgettable moments. 🌟 And when it comes to leveraging those moments in marketing, Coca-Cola has mastered the art of "Moment Marketing." 📣 In a world where every second counts, Coca-Cola knows how to seize the right moments to connect with its audience during sporting events. 📺⚽️ 🏀 Whether it's the Olympics, the FIFA World Cup, or the Super Bowl, here's how they do it: 1️⃣ Real-Time Engagement: Coca-Cola excels at real-time social media engagement. They create timely, relevant content that captures the spirit of the game and resonates with fans. 2️⃣ Storytelling: Coca-Cola doesn't just sell beverages; they tell stories. Their commercials during sports events often evoke emotions, making viewers feel a part of something bigger. 3️⃣ Partnerships: They forge strategic partnerships with sports leagues, teams, and athletes, aligning their brand with the values and excitement of sports. 4️⃣ Limited-Edition Packaging: Coca-Cola releases special edition cans and bottles tied to major sporting events, becoming a collector's item for fans. 5️⃣ Fan Engagement: They actively engage with fans through contests, giveaways, and user-generated content, encouraging fans to share their Coca-Cola moments. Coca-Cola's moment marketing strategy reminds us that it's not just about the product; it's about the experiences and emotions tied to it. 🥤🏟️ As marketers, we can learn from their playbook: Be agile, be creative, and be in tune with the passions of your audience. 📈🚀 What's your favorite Coca-Cola sports moment? Share it below! ⬇️ #CocaCola #Marketing #SportsMarketing #MomentMarketing #BrandEngagement #FanExperience
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We're now not too far away from another HUGE summer of sport, with both the Olympics and Euro 2024 taking center stage this year. Our latest research (A Question of Sport) looks into the effects that brands can have by aligning themselves with these iconic sporting event, and why OOH is an effective channel for both branding and sales activation. By capturing the spirit of these events in their advertising, brands can lean on their reputable values using a trusted broadcast channel, and capitalise on the increase in category buyers with tactical placements to nudge sales in retail hotspots. Results show both a positive increase in brand perceptions AND a significant uplift in brand usage. Here's a bit of inspiration from Budweiser from the 2022 World Cup. To see the full research (A Question of Sport) feel free to get in touch or head to the link in the comments. #summerofsport #outofhome #advertising
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