Insights by Kantar

𝗝𝗨𝗦𝗧 𝗟𝗔𝗨𝗡𝗖𝗛𝗘𝗗! 𝗧𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 For the first time anywhere, we’ve used advanced analytics to interpret more than 6 billion attitudinal and purchase data points, spanning over 10 years. 🟣We’re excited to bring you an evidence-based framework for your Brand Growth, to help you influence your revenues and profits. Discover how the Blueprint can help your brand: www.kantar.com/blueprint #BlueprintforBrandGrowth #Blueprint #Marketing

Amid constant uncertainty and economic turbulence, the question on every CMO’s lips is “How do I deliver maximum impact for my brand and my business?”   We combined a decade of data and expertise to establish the framework for Brand Growth. 📈 So, what did we learn from assembling our finest thinkers, and crunching billions of datapoints? Learn more why Meaningful Difference makes the difference: https://lnkd.in/dXKbDh86 #BlueprintforBrandGrowth #Marketing #Brand #Blueprint

Marketers – we’d love to hear your views. Media Reactions is an annual survey that explores consumer perceptions of media channels and brands, along with marketers' views to provide a holistic view of the media landscape. Please share your opinion in this short survey for our 2024 study. As a thank you for participating, we will share early insights from the marketers' survey. https://loom.ly/3VEIBF8 #Marketing #MediaReactions #Media

🔷Tune in to the announcement from Chris Jansen, Kantar’s CEO, about the Blueprint for Brand Growth and why it is so powerful for your business. To download Kantar’s evidence-based framework and find out more about the Blueprint: www.kantar.com/blueprint Our thanks to the many experts and teams across Kantar who have been involved in the herculean task of producing the Blueprint for Brand Growth, including: Jane Ostler Mark Visser, Adele Jolliffe, Debora M., Emma Jones, Gonzalo Fuentes, Graham Staplehurst, Jonathan Lamb, Jorge Alagon, Leila Buckley, Mark Chamberlain, Nick Ross-Gower, Paul Murphy, Rob Wade, Ted Prince, Tom Wynter. And our thanks go to the many contributors who have helped inspire and deliver Kantar’s Blueprint for Brand Growth worldwide. #CMO #BlueprintforBrandGrowth #Marketing #Blueprint #IndispensableBrandPartner

Register now to join the launch event! We’ll be celebrating the world’s most valuable brands and sharing extensive analysis on the increasing importance of brand in driving growth. 

Register now to join the launch event! We’ll be celebrating the world’s most valuable brands and sharing extensive analysis on the increasing importance of brand in driving growth. 

Two amazing innovative Kantar’ projects have made it to the I-COM Data Creative Awards 2024 final. Winners will be revealed at the I-COM Summit Experience May 14-17 in Malaga, Spain. Aarti Bhaskaran, Snap Inc. and Steve Silvers, Kantar are presenting as finalists of I-COM #DataCreativity #Awards with #DataQuality project 'Predict Creative Performance in Real-Time with LINK AI'. Loïs Schut from GroupM Netherlands and Steve Silvers from Kantar are presenting as finalists on the 'Revolutionizing awareness campaigns: Allowing advertisers to optimize directly on a KPI that truly matter, powered by Kantar Context Lab. Join us for Part 2 of the I-COM Summit Experience May 14-17 in Malaga, Spain View Summit Part 2 Programme: https://loom.ly/ZNAXfks #ICOM24 #icomglobal #kantar #LINK #adtesting #creativeeffectiveness #mediaeffectiveness #DataCreativity #AI #kantarmarketplace #brandlift

Print and outdoor adverts matter. Nearly 2/3 of all campaigns we test for our clients include static ads 🤯 Make sure you understand what every touchpoint in your campaign is delivering for your brand. Discover how you can drive ROI with LINK+ ad testing 👉 https://lnkd.in/eeTcnjFU #OOH #advertising #KantarMarketplace

𝗝𝗨𝗦𝗧 𝗟𝗔𝗨𝗡𝗖𝗛𝗘𝗗! 𝗧𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 For the first time anywhere, we’ve used advanced analytics to interpret more than 6 billion attitudinal and purchase data points, spanning over 10 years. 🟣We’re excited to bring you an evidence-based framework for your Brand Growth, to help you influence your revenues and profits. Discover how the Blueprint can help your brand: www.kantar.com/blueprint #BlueprintforBrandGrowth #Blueprint #Marketing

Activation makes insights matter. And AI will provide enhancements that empower insights functions to make a bigger difference for activation. One of the critical learnings from Kantar’s industry-leading research, Insights 2030, is that activation is the pinnacle of insights. In our AI 2030 series, we explore how the natural evolution of the AI transformation now churning through commercial enterprises brings insights even closer to activation. Learn the six key areas where empowered insights functions can make a bigger difference to your business. Read the report https://loom.ly/zCxCEvo