Kantar

🔷Tune in to the announcement from Chris Jansen, Kantar’s CEO, about the Blueprint for Brand Growth and why it is so powerful for your business. To download Kantar’s evidence-based framework and find out more about the Blueprint: www.kantar.com/blueprint Our thanks to the many experts and teams across Kantar who have been involved in the herculean task of producing the Blueprint for Brand Growth, including: Jane Ostler Mark Visser, Adele Jolliffe, Debora M., Emma Jones, Gonzalo Fuentes, Graham Staplehurst, Jonathan Lamb, Jorge Alagon, Leila Buckley, Mark Chamberlain, Nick Ross-Gower, Paul Murphy, Rob Wade, Ted Prince, Tom Wynter. And our thanks go to the many contributors who have helped inspire and deliver Kantar’s Blueprint for Brand Growth worldwide. #CMO #BlueprintforBrandGrowth #Marketing #Blueprint #IndispensableBrandPartner

Activation makes insights matter. And AI will provide enhancements that empower insights functions to make a bigger difference for activation. One of the critical learnings from Kantar’s industry-leading research, Insights 2030, is that activation is the pinnacle of insights. In our AI 2030 series, we explore how the natural evolution of the AI transformation now churning through commercial enterprises brings insights even closer to activation. Learn the six key areas where empowered insights functions can make a bigger difference to your business. Read the report https://loom.ly/zCxCEvo

JUST LAUNCHED this week! Decades of data and expertise in what consumers think and feel (attitudinal data), and what they actually do (behavioural data), gives us a unique perspective and rock solid evidence on what influences the choices consumers ultimately make. So, what did we learn from assembling our finest thinkers, and crunching billions of datapoints?  📥Download the free book to deep dive into the analysis and expert advice behind our evidence-based framework on Brand Growth: www.kantar.com/Blueprint #CMO #BlueprintforBrandGrowth #Marketing #Blueprint

Take your place at Kantar’s home of brand growth in #CannesLions2024 Join us in June, just a 3-minute walk from the Croisette, to discover how the power of brand can deliver sustainable growth and to find out how to develop extraordinary creative that is also effective, so you can stand out and grow your brand. To see our full programme of events please register your interest here: https://loom.ly/DT_b6MQ

Congratulations HEINEKEN Beverages! Your ad ‘H150 Whateverken-TVC’ is the number 1 in Kantar’s Creative Effectiveness Awards 2024 in the TV category. What better way to celebrate 150 years of international fame than with a campaign that reflects the brand from the perspective of its biggest fans. Download the free booklet here to discover all the winners and learn how to predispose more people to connect with your brand. DOWNLOAD BOOKLET: https://loom.ly/21cYGzc #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this episode, our host Jonathan Hall speaks with Michael Hanbury-Williams, UM's Head of Purpose and Sustainability for EMEA, and Gabriele Herrmann-Scharnberg, Client Partner at Kantar, to dive into our groundbreaking "Purposeful Purchase Journeys (PPJ)" study. Data from Kantar’s Global Issues Barometer reveal that 67% of shoppers want to buy environmentally sustainable products but believe brands need to make the “greener” choice also the “easier” choice from an availability or cost perspective. Discover how brands can use the PAVE framework (Product, Actions, Value, Ethics) to transform their sustainability marketing from just an “add-on” or “nice to have” into a core business strategy. Learn how embedding sustainability into brand strategies can turn sustainability pledges into actionable marketing tools that boost brand affinity across the purchase journey and drive long-term growth. Click here to listen to the podcast episode: https://pod.fo/e/23bfde Click here to read the report "Sustainability and Purpose: PAVE the Path-to-Purchase": https://loom.ly/neWSeDw

The #KantarBrandZ Most Valuable Global Brands launch event on Wednesday 12 June is the ultimate celebration of brands. - Discover the Global Top 100, newcomers and fastest risers across 13 categories - Explore extensive analysis on the increasing importance of brand in driving growth - Hear the perspectives of global brand builders in exclusive interviews Register now: https://loom.ly/7QdFgAM

Two amazing innovative Kantar’ projects have made it to the I-COM Data Creative Awards 2024 final. Winners will be revealed at the I-COM Summit Experience May 14-17 in Malaga, Spain. Aarti Bhaskaran, Snap Inc. and Steve Silvers, Kantar are presenting as finalists of I-COM #DataCreativity #Awards with #DataQuality project 'Predict Creative Performance in Real-Time with LINK AI'. Loïs Schut from GroupM Netherlands and Steve Silvers from Kantar are presenting as finalists on the 'Revolutionizing awareness campaigns: Allowing advertisers to optimize directly on a KPI that truly matter, powered by Kantar Context Lab. Join us for Part 2 of the I-COM Summit Experience May 14-17 in Malaga, Spain View Summit Part 2 Programme: https://loom.ly/ZNAXfks #ICOM24 #icomglobal #kantar #LINK #adtesting #creativeeffectiveness #mediaeffectiveness #DataCreativity #AI #kantarmarketplace #brandlift

Marketers – we’d love to hear your views. Media Reactions is an annual survey that explores consumer perceptions of media channels and brands, along with marketers' views to provide a holistic view of the media landscape. Please share your opinion in this short survey for our 2024 study. As a thank you for participating, we will share early insights from the marketers' survey. https://loom.ly/3VEIBF8 #Marketing #MediaReactions #Media

📌𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀! 𝗞𝗮𝗻𝘁𝗮𝗿'𝘀 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗶𝘀 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 You can learn about the new Kantar’s evidence-based framework for Brand Growth on www.kantar.com/blueprint You can find all the resources you need for you and your team, including: ✔10-pager Executive Summary to share with your team ✔ Full book to discover in-depth analysis and charts to give you the evidence you need ✔ On-demand webinar, if you missed our launch event. https://lnkd.in/e4bh2ciG #BlueprintforBrandGrowth #Marketing #Blueprint