Nielsen Diversity, Equity and Inclusion

It’s Global Accessibility Awareness Day with a mission to make accessibility a core requirement of digital product development. Improving accessibility in the digital era means greater access to media and content for all people. Nielsen research helps point to the areas that the industry can focus on: 💡 Expand the availability and quality of closed captions and subtitles Hearing loss impacts more than 60 million Americans https://lnkd.in/eNGQnXr3 age 12 and older, but that’s not the only population using subtitles.  • 58% of people use subtitles when watching TV, including 4 out of 5 Gen Zers. • 47% of people agree that when they use subtitles for content in a language that they speak, they see mistakes in translation or missing text. 💡 People living with disabilities are a key part of the economy and your audience. With an estimated $8 trillion in disposable income https://lnkd.in/gC4ny_3a , many people with disabilities have concerns about accessibility and representation across the media landscape:  • 84% of people living with a disability are concerned about the impact of misinformation on public opinion and society.  • 50% agree that they often feel their identity group is misrepresented in media. 61% agree that they will stop purchasing from brands who devalue their community. Together, let’s embrace the need for more inclusive digital product development—towards a better media future for all!

As part of Nielsen's commitment to sustainability and a better media future for all, our Corporate Citizenship team works with industry partners like Boston College Center for Corporate Citizenship. At their most recent conference, Yamini Dixit, Nielsen's Senior Director of Corporate Citizenship, moderated a panel with Jeff Bellows, Alanna Russo and Denisse B. on how companies can lean into #environmental justice and #climate change. You might be asking “What does Nielsen have to do with climate change?” Every business plays a role in climate change. We empower the media and marketing industry, our employees and communities with our data and insights, to raise awareness and encourage action on climate change. Here are some examples of what we do: 🌎 Insights: working with Climate Central, Inc., we released Connecting the Dots - a report about the role of news media in connecting weather reports to climate change. Learn more here: https://lnkd.in/dhC4FPFG 🌎 Employees - we involve employees with our Data for Good program. In fact our Connecting the Dots report came out of a competition where our employees pitched ideas on using Nielsen data to support causes we care about. Employees gave more than 1,000 volunteer hours to produce the analysis and report with Climate Central. 🌎 Communities - Our Green Business Resource Group focuses on environmental protection and sustainability inside and outside Nielsen, in the communities where we live and work. During Earth Day in April, more than 750 Nielsen employees across 29 countries participated in volunteer activities and educational events to clean up public parks and beaches, learn about sustainability issues including rainwater harvesting and recycling, reduce their carbon footprints by going vegan for a day, identify animals to contribute to conservation efforts, and much more. Building a sustainable and resilient future for all cannot be done in silos. It requires our collective courage and action to drive positive change!

In the U.S., we celebrate Asian American Native Hawaiian and Pacific Islander heritage month in May. It’s the month when many brands show support for the community through different events and activations. Nielsen’s latest report on the #AANHPI consumer offers insights into: 1. The power and influence of this community 2. Unique media behaviors of the multiple cultures and audiences that identify as AANHPI - think digital and streaming 3. How brands can improve ROI through #inclusive marketing and engaging throughout the year Check it out!

Happy Asian American Native Hawaiian and Pacific Islander heritage month! The #aanhpi community is over 24 million people strong, hailing from more than 20 countries. So many different cultures, languages and traditions -- a driving force in the U.S., both as cultural influencers and powerful consumers. Learn more about this diverse community and how to engage with them: https://lnkd.in/gU6CtkDz #asianamerican #audiences #consumers #influence

Happy Asian American Native Hawaiian and Pacific Islander heritage month! The #aanhpi community is over 24 million people strong, hailing from more than 20 countries. So many different cultures, languages and traditions -- a driving force in the U.S., both as cultural influencers and powerful consumers. Learn more about this diverse community and how to engage with them: https://lnkd.in/gU6CtkDz #asianamerican #audiences #consumers #influence

Last week marked National Anime Day! To celebrate, we spoke to Toussaint Egan with Polygon Labs and culture and media reporter Brandon Pope about the driving forces behind anime's unprecedented rise and growing popularity with other communities beyond Asian Americans. 💡 #Anime is intersectional: Crunchyroll, the leading streaming service for anime, now has 10 million subscribers. According to Nielsen data, in 2023, Asian audiences were 63% more likely than the general population to tune into the platform. But for Black people under 40, we're seeing twice as likely than the general population.  Check out the clip below when our guests talked about the tipping point for anime’s popularity within the Black community. 💡 Anime is attracting younger audiences across cultures: 42% of Gen Z and 25% of Millennials actively engage with anime shows according to Polygon Labs 💡 There is opportunity for brands who want to engage audiences in a fresh, authentic way. Brandon highlighted how McDonald's has skillfully incorporated anime into their latest marketing campaign featuring WcDonalds. https://lnkd.in/gTPSkfqp Brands are diving in, but need to stay true to the core narratives and cultural nuances that define anime as a genre. Want to win over diverse consumers? Anime might just be the way to go. Watch the full reel here: https://lnkd.in/g7Cd5z3i #AnimeDay #BrandingStrategies #CulturalIntegration #intersectional 

Continuing our celebration of #diversitymonth with a Nielsen Power Chat on Latino representation in Hollywood. While we were in the middle of awards season, Nielsen’s Stacie M. de Armas spoke to Danny Hastings, founder of the Official Latino Film and Arts Festival, now called NVISION Film and Music Festival about what it takes to make it and how diverse talent can be seen and recognized. While we saw progress in representation this year, there is still more to be done to ensure the industry amplifies Latino and other diverse voices. Also, learn more about how the Gracenote Diversity Spotlight initiative is driving diverse content and talent discovery. https://lnkd.in/dr2tanvw #Representation #DiverseCreators

In 1972, Title IX legislation gave women equal opportunity to play sports. It also required the equal treatment of female and male student-athletes. This past weekend, for the first time in NCAA history, the women's basketball final saw more viewers than the men's championship game.  Here are the facts: Total audience for the women’s final: 18.9 million views (9.9 million in 2023) Total audience for the men’s final: 14.8 million (14.7 million in 2023) Let’s remember the prescient words of South Carolina head coach Dawn Staley in 2023, “We need somebody to be on us and I know they'll get a return on their investment." Iowa star player Caitlin Clark captured this year’s tournament, "When you're given the opportunity, women's sport thrives and that's been the coolest part for me on this journey.” Let the record show that women’s sports is cool and that this year means more investment in women’s sports will be a slam dunk! #equity #womenssports

As we enter #DiversityMonth, Nielsen is honored to stand alongside diverse community influencers and leaders by passing the mic to shine and uplift their communities, like in our conversation with Author and DEI Consultant, Danielle Prescod.🎙️ “When you are only interested in giving the appearance of diversity, you are not really delving into the importance of representing people fully, making sure that they feel heard, respected, that they have a voice.”   Tune in to hear more from Danielle and our VP of Diverse Insights and Partnerships, Charlene Polite Corley, about how authentic representation is a must and expectation, for brands, media, and advertisers to create meaningful connections with the Black community.  For more insights, explore Nielsen's latest Diverse Intelligence Series: http://nlsn.co/6049Vn1fF   #RepresentationMatters #PassTheMic