Webinar
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Reaching audiences is only half the equation. You have to drive returns, and you have to have the data that proves it. Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel.
Watch to hear from Global Head of Marketing Mix Consulting, Josh Kowal and VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world.
Learn more about…
Reach and frequency’s impact on outcomes
Busting your ROI out of silos
The metrics that matter most, and why
72%
of global marketers expect bigger ad budgets this year, up from 64% in 2023
2/3
of media budgets are going toward digital channels—with CTV, search and retail media driving the biggest increases
38%
of global marketers evaluate holistic ROI by measuring traditional and digital marketing efforts together
