Nielsen’s unique Big Data + Panel approach is your solution to confidently plan, transact and measure your TV audience. Don’t let fragmentation stop you from reaching your audience 👥! http://nlsn.co/6040d4Wxk
Nielsen
Desenvolvimento de software
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Sobre nós
A Nielsen Holdings plc (NYSE: NLSN) é uma empresa global de mensuração e análise de dados, que fornece a visão mais completa e confiável de consumidores e mercados do mundo. Nossa abordagem une dados da Nielsen com informações de outras fontes para ajudar nossos clientes ao redor do mundo a entender o que está acontecendo no presente e no futuro e como agir corretamente com esse conhecimento. Por mais de 90 anos, a Nielsen forneceu informações e análises fundamentadas na ciência e inovação, e desenvolveu continuamente novas maneiras de responder às questões mais relevantes sobre mídia, publicidade, varejo e produtos de consumo (FMCG). Como uma das 500 maiores empresas de S&P, a Nielsen opera em mais de 100 países, cobrindo 90% da população mundial. Para mais informações, visite www.nielsen.com/br
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- + de 10.001 funcionários
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- New York, NY
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media e Measurement
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Want to optimize your digital advertising reach and frequency? 🎯 Nielsen's Digital Ad Rating can help! Analyze channel performance across campaigns with accuracy. http://nlsn.co/604851RTw
Digital Advertising Measurement | Nielsen
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📊 Our 2024 Annual Marketing Report, found that 70% of marketers plan to boost performance marketing spend at the cost of brand building. Is this the best strategy? Discover insights to maximize your campaign spend in our latest article. http://nlsn.co/6049efhZW
Are you investing in performance marketing for the right reasons? | Nielsen
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Nielsen compartilhou isso
It's not enough to understand devices 📱; you need person-based measurement data. Check out Nielsen’s new insights article, which leverages insights from the US market to inform marketers on the importance of audience personalisation in their ad strategy across digital and CTV.
How marketers can advance personalized marketing across the digital advertising ecosystem | Nielsen
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Nielsen compartilhou isso
So incredibly excited for our upcoming webinar. Save the date! Or better yet, register today so you don’t forget. 📊 As the WNBA’s viewership and fandom reach new heights, Nielsen is sitting down with Google and the WNBA (Women's National Basketball Association) to discuss why investments in women’s sports is critical and how to measure such investments. Registration Link below: #sponsorship #womensports #wnba #womenempowerment #nielsensports
Driving value through women’s sports: spotlight on Google & WNBA
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Nielsen compartilhou isso
📊 As the WNBA’s viewership and fandom reach new heights, Nielsen is sitting down with @Google and the @WNBA to discuss why investments in women’s sports is critical and how to measure such investments. Save your spot! https://bit.ly/4bJmhLd
Driving value through women’s sports: spotlight on Google & WNBA
nielsen.com
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Nielsen compartilhou isso
Shouldn't miss that one! As #CaitlinClark drives growth for the league with "from the logo" shooting 🚀 🏀 WNBA (Women's National Basketball Association) is working with brands like Google to drive sustainable development for the league but for women's sport in general! So save the date! Or better yet, register today so you don’t forget. Nielsen’s next webinar will take place on June 25th at Noon EST. We will be joined by speakers from Google and the WNBA (Women's National Basketball Association) to discuss how women’s sports are driving value for brands. https://bit.ly/4bJmhLd
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Nielsen compartilhou isso
🔎📊 With over 63% of ad budgets going digital, it’s crucial to keep up with change. Join Nielsen and TikTok at Cannes Lions to explore how to measure success in this dynamic space. Don’t miss this chance to gain valuable insights! https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Nielsen compartilhou isso
📺 How is live sports viewing evolving? From audience shifts to innovative measurement techniques, gain valuable insights from industry leaders. Discover the future at Cannes Lions with Nielsen’s exclusive panel: https://bit.ly/3JPyP7w
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NEW🔥: Roasting the competition, Netflix's The Roast of Tom Brady takes the No. 1 spot with over 1.6 billion minutes viewed on our Top Ten Streaming List this week! See the full list. http://nlsn.co/60495HEXc
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