🔥Hot Stat Alert!🔥 A significant 80% of consumers believe that #brands can support good causes and make profit simultaneously. What does this mean for your brand and communication? Join Ipsos’ experts at Cannes Lions to explore how deep consumer insights help shape effective #marketing strategies and campaigns. https://lnkd.in/ebTHEVSY #IpsosCannesLions2024 #IpsosBrandSuccess
Ipsos
Études de marché
Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 professionals.
À propos
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2019: 2,003.3 million euros Presence in 90 markets Full-time employees: 18,000+ Clients around the world: 5,000+ 43 million interviews conducted per year, of which 23 million online Find out more about Ipsos at www.ipsos.com Follow us on Twitter: @Ipsos
- Site web
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https://www.ipsos.com
Lien externe pour Ipsos
- Secteur
- Études de marché
- Taille de l’entreprise
- + de 10 000 employés
- Siège social
- Paris
- Type
- Société cotée en bourse
- Fondée en
- 1975
- Domaines
- Market Research
Lieux
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Principal
35 Rue du Val de Marne
75013 Paris, FR
Employés chez Ipsos
Nouvelles
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[Acquisition] Ipsos has acquired Crownit (GoldVIP), a company with a mobile-first panel and data collection platform, that gives access to a wide community of Indian consumers. This allows us to combine offline methods with more agile digital approaches, ultimately improving both speed, security and data quality in India, the world’s most populous country. Ipsos can now collect data faster and more efficiently, which will enable our experts to gather more robust insights for our clients. Exciting times for market research in India! Read the press release: https://lnkd.in/gEpSxcu #MarketResearch #DataCollection #MobileFirst #DigitalTransformation
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Choose Context for Brand Success in Cannes! To help Brands harness a chaotic world context, Ipsos is heading back to the Cannes Lions International Festival of Creativity from June 17-21, 2024! In partnership with RTL AdAlliance, we're excited to connect with innovative marketers from Deutsche Telekom, Orange, Sanofi, TikTok, Unilever and many more, to explore how shaping expectations with #creativity and #empathy is the key to success. Discover our program here: https://lnkd.in/ebTHEVSY and join us next month on the RTL beach! #IpsosCannesLions2024 #Marketing #Insights #IpsosBrandSuccess
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🔥Hot Stat Alert!🔥 While 58% of Americans know about Gen Z, only 24% in China and 8% in India do. Understanding of generational terms like Gen Z varies globally. In our Generations Report 2024, discover how demography is shaping politics and business, and why it is critical to embrace intra-generational diversity. https://lnkd.in/g9Xw2s66
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We're thrilled to announce that Ipsos has been named one of Europe's Climate Leaders 2024 by the Financial Times and Statista! This recognition highlights our dedication to #sustainability and reducing our environmental impact. It reflects our ongoing efforts to minimize greenhouse gas emissions and implement sustainable practices throughout our operations – as part of our Net Zero commitment. We're proud to be part of a growing movement of businesses taking action for a better planet. #ESG
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Ipsos is pleased to announce Mary Ann Packo's appointment as CEO in North America. Reporting to Ben Page, CEO of Ipsos, she joins the Group Management Committee. Her deep understanding of market research and wealth of industry expertise will be key to drive our growth in North America. Congratulations Mary Ann, and welcome aboard!
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🔥Hot Stat Alert!🔥 Global Sentiment: Are we on the right track? 🤔 According to out What Worries the World survey, less than four in ten (38%) across 29 countries feel their nation is headed in the right direction. This raises questions about global satisfaction and the factors influencing public opinion. Interesting shifts in Latin America: • Argentina's optimism soars! • Peru faces challenges. Stay tuned for more insights! https://lnkd.in/dn4q9yMn #globaltrends #economy #WhatWorriesTheWorld
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🌎 Gen Z: The first truly global generation, yet shaped by local nuances. While 58% of Americans recognize the term "Gen Z," awareness drops to 24% in China and only 8% in India. Understanding these cultural and historical differences is vital, as is recognizing the diverse values and expectations within this generation. And "baby boomer" concepts may not resonate everywhere! For effective communication and product development, embrace generational diversity. Dive deeper into our Generations report 2024: https://lnkd.in/eHihSmFy #GenZ #GlobalGeneration #Diversity #IpsosGeneration
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This month's Ipsos Update edition goes green with an #ESG focus! 🌿 Discover how brands can leverage ESG to shape expectations and drive success. Plus, we delve into perceptions on plastic pollution and explore the diverse landscape of eco-conscious consumers in India. Read more https://lnkd.in/ecNN32c9 #Sustainability #IpsosUpdate
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In the world of consumer behavior, emotions are very important, despite being difficult to understand and measure for companies. Read more in this groundbreaking article authored by Ipsos' Manuel Garcia-Garcia, PhD, Davide Baldo, and Richard Timpone, together with Professor Venkatraman from Fox School of Business at Temple University. https://lnkd.in/gaCH8NFH