"Gen Z is a critical opportunity for a retail sector searching for new growth. By linking a brand’s values to technology, sustainability and community, marketers can create experiences that wins," writes Ogilvy Consulting's Reid Litman.
Campaign US
Internet Publishing
New York, NY 15,705 followers
We cover news for and about marketing, media and tech professionals.
About us
We cover news for and about marketing, media and tech professionals. Join the conversation here and also on: www.campaignlive.com/ www.facebook.com/CampaignUS www.twitter.com/Campaignliveus
- Website
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http://www.campaignlive.com
External link for Campaign US
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- News, Creativity, Technology, Advertising, Marketing, Media, Agencies, Brands, and Publishers
Locations
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Primary
275 7th Avenue, 10th Floor
New York, NY 10001, US
Employees at Campaign US
Updates
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Ahead of the Cannes Lions International Festival of Creativity, Campaign US is stepping behind the curtain with the 2024 Jury Presidents to understand what they’re looking for in the work and predict the most common themes and biggest winners. Read our Q&A with Geoff Edwards, managing director at GALE and Jury President for the Entertainment Awards:
Cannes Lions 2024: Inside the jury room with Geoff Edwards
campaignlive.com
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Don’t Miss Out on the 2024 Agency Performance Review! Explore the depth of business expertise, innovation, and creative excellence demonstrated by over 50 leading U.S. agencies. Enjoy a unique feature with custom tarot cards capturing the essence of each agency. Stay ahead in the industry—subscribe now for exclusive access: https://brnw.ch/21wKy1M #AgencyPerformance2024 #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS
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New: Technology and manufacturing conglomerate Honeywell has selected Dentsu Creative and Carat as its creative and media agencies of record, respectively, for its B2B business, Dentsu shared exclusively with Campaign US. Details:
Honeywell picks Dentsu Creative and Carat for integrated AOR
campaignlive.com
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Consumers are prioritizing connection and utility in today's market! Dive into Momentum Worldwide latest insights on how brands can meet evolving consumer expectations. https://lnkd.in/e4MNpg5T #partnercontent #ConsumerTrends #Marketing #BrandStrategy
Consumers prioritize connection over utility
campaignlive.com
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Have Your Say in the Campaign US 2024 Salary Survey! Advertising and marketing professionals, this is your chance to make an impact. Participate in our Annual Salary Survey and be entered to win one of five $25 Amazon gift cards. Share your insights on salaries, benefits, retention, and job satisfaction. Your feedback is completely anonymous. Results will feature in our Information Tier, with exclusive analysis for Knowledge Tier subscribers. Don't miss this opportunity to influence the industry's future. Take the survey now and make your voice heard: https://lnkd.in/eZehtxqB #CampaignUS #SalarySurvey #Marketing #Advertising #IndustryInsights #CampaignUSSalarySurvey2024 #Marketing #Advertising #IndustryInsights #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS
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Which campaigns are taking home a Lion this year? Senior creatives from R/GA shared their predictions. Featuring R/GA's Seamus Higgins, Ed Cheong and Masaya Nakade.
2024 Cannes Contenders: RGA creative leads share predictions
campaignlive.com
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Media.Monks co-founder Wesley Haar, ter has said media buying will be one of the “first areas to go” as artificial intelligence increases tech platforms’ dominance among advertising agencies. Details:
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
campaignlive.com
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As TikTok becomes a social media battleground for political parties, Campaign asks adland if brands should be concerned about their presence on the platform. Read answers from Social Element's Linn Frost, author Bruce Daisley, Craft Media London's Jenny Jones, the7stars' Shayla Crane, Born Social's Essi Nurminen, Havas Media Network's Paul Bland, TikTok's Kris Boger, One Twelve Agency's Hannah Campbell and We Are Social's Jim Coleman.
Should brands be wary of advertising on TikTok amid rising political disinformation?
campaignlive.com
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Campaign Chemistry: Dow Jones and The Wall Street Journal Sherry Weiss. Weiss chats about The Journal’s recent brand campaign and the shift to subscription news. https://brnw.ch/21wKvPP #Podcast #listennow #brandcampaign