As part of Nielsen's commitment to sustainability and a better media future for all, our Corporate Citizenship team works with industry partners like Boston College Center for Corporate Citizenship. At their most recent conference, Yamini Dixit, Nielsen's Senior Director of Corporate Citizenship, moderated a panel with Jeff Bellows, Alanna Russo and Denisse B. on how companies can lean into #environmental justice and #climate change.
You might be asking “What does Nielsen have to do with climate change?” Every business plays a role in climate change. We empower the media and marketing industry, our employees and communities with our data and insights, to raise awareness and encourage action on climate change.
Here are some examples of what we do:
🌎 Insights: working with Climate Central, Inc., we released Connecting the Dots - a report about the role of news media in connecting weather reports to climate change. Learn more here: https://lnkd.in/dhC4FPFG
🌎 Employees - we involve employees with our Data for Good program. In fact our Connecting the Dots report came out of a competition where our employees pitched ideas on using Nielsen data to support causes we care about. Employees gave more than 1,000 volunteer hours to produce the analysis and report with Climate Central.
🌎 Communities - Our Green Business Resource Group focuses on environmental protection and sustainability inside and outside Nielsen, in the communities where we live and work. During Earth Day in April, more than 750 Nielsen employees across 29 countries participated in volunteer activities and educational events to clean up public parks and beaches, learn about sustainability issues including rainwater harvesting and recycling, reduce their carbon footprints by going vegan for a day, identify animals to contribute to conservation efforts, and much more.
Building a sustainable and resilient future for all cannot be done in silos. It requires our collective courage and action to drive positive change!