Nielsen Diversity, Equity and Inclusion’s Post

Nielsen’s #AANHPI Diverse Intelligence Series report is finally here! 🥳 I am so proud of all the work my team and I have put into the creation and launch of this report. Shoutout to the dream team at Nielsen Diversity, Equity and Inclusion: Patricia Ratulangi, Stacie M. de Armas, and Charlene Polite Corley, without whom this report could not have been done! Check out some quick #insights below and click the link to download the #report now! 📊 This insightful report delves into the #AsianAmerican, #NativeHawaiian, and #PacificIslander (AANHPI) community, highlighting the #media preferences and #spending habits of this diverse and influential community. 💰 Did you know? Asian Americans wield a staggering $1.3 trillion in #buying power! 📺 With Asian Americans spending 45.4% of their total TV time on #streaming services, this report underscores the importance of understanding their unique media #consumption patterns for effective #engagement. 🤝 #Representation matters! Building trust and affinity through #authentic representation is key to long-term success in connecting with the AANHPI #audience. 📥 Download the report to gain valuable #insights and #strategies for reaching and resonating with this dynamic consumer group. Access the report today: http://nlsn.co/6040jym5k #DiverseIntelligenceSeries #AANHPIAudiences #RepresentationMatters

Nielsen's AANHPI Audience Report is out! Three Sections: Section 1: AANHPI community: Growing in influence and power Section 2: Media: Where community and culture meet Section 3: Representation resonates for long-term ROI

With outsized buying power/household incomes, Asian Americans are a valuable group for marketers to engage! Explore our recent report for expert recommendations and insights on how to understand the ANNHPI audience: http://nlsn.co/6049d9Xb1

How well does your brand resonate with the current cultural landscape? Let's discuss staying relevant and connected with your audience! 🌐🤝

The latest NSW Pulse Check of the Audience Outlook Monitor research, conducted by Patternmakers, is now available. The most recent snapshot focused on the influence of current economic factors on audience behaviour. With concerns about Covid-19 fading, the researchers asked 376 past attendees of cultural venues about other factors, including the cost of living, that may be impacting their choices. It finds that NSW audiences spending less on cultural events, but the most active nationally. Read more about the key findings https://lnkd.in/g4pKC-sy #CreateNSW #ArtsAndCulture

Global audience insights from the first quarter of 2024 show Average Engaged Time and search traffic rising in Central Asia, social traffic declining in Africa, and loyal readership remaining highest in Northern Europe. Read on for more insights from your region: https://hubs.ly/Q02sBS010

Ready to captivate the Latino audience? Our report, Reaching the U.S. Latino Audience, is your guide to resonating authentically with this vibrant community and making a lasting impact. For a deeper dive into these insights download our report: https://bit.ly/4cAIfki #LatinoAudience #ConsumerBehavior 

Multicultural Americans spend an enormous amount of time and attention in the digital media space. #Latinos are considered super users: they spend their time across many platforms, social media and other apps that allow them to stay connected to family and friends. Join our webinar on Tues. 1/30 where we will sit down with leaders from Collage Group to discuss the latest media insights to help position your brand for growth in the #Hispanic segment. Register here: bit.ly/3SsbvBN . #hispanicmarketing #mediainsights #digitalmedia

Being authentic and having clear values can be a powerful thing because it helps you connect with the right audience who understand and appreciate what you stand for.