Nielsen Diversity, Equity and Inclusion’s Post

It’s Global Accessibility Awareness Day with a mission to make accessibility a core requirement of digital product development. Improving accessibility in the digital era means greater access to media and content for all people. Nielsen research helps point to the areas that the industry can focus on: 💡 Expand the availability and quality of closed captions and subtitles Hearing loss impacts more than 60 million Americans https://lnkd.in/eNGQnXr3 age 12 and older, but that’s not the only population using subtitles.  • 58% of people use subtitles when watching TV, including 4 out of 5 Gen Zers. • 47% of people agree that when they use subtitles for content in a language that they speak, they see mistakes in translation or missing text. 💡 People living with disabilities are a key part of the economy and your audience. With an estimated $8 trillion in disposable income https://lnkd.in/gC4ny_3a , many people with disabilities have concerns about accessibility and representation across the media landscape:  • 84% of people living with a disability are concerned about the impact of misinformation on public opinion and society.  • 50% agree that they often feel their identity group is misrepresented in media. 61% agree that they will stop purchasing from brands who devalue their community. Together, let’s embrace the need for more inclusive digital product development—towards a better media future for all!

  • 50% of people with disabilities agree that they often feel their identity group is misrepresented in media.
  • 61% of people with disabilities agree that they will stop purchasing from brands who devalue their community.
  • 58% of people use subtitles when watching TV
  • 84% of Gen Z use subtitles when watching TV
Donna Mostiller, SPHR, MBA

SVP of People and Culture at Heritage Christian Services

1mo

Insightful!

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