Nielsen Diversity, Equity and Inclusion’s Post

The rise of Anime amongst Gen Z and A maybe shows how much Western storytelling has shifted towards a formulaic approach in recent times. There is no doubt a myriad of other factors, but it’s fair to say that a part of Anime's popularity can be attributed to its diverse storytelling, art styles and cultural richness - all things that are sought after by today’s discerning young people. The stories often explore challenging themes, mirroring the navigation of tween and teenhood, and which fosters a connection on a deeper level. So what was once a niche has come of age, made more accessible by streaming platforms. Shows like "My Hero Academia" went mainstream with young audiences who were hooked by narratives based on identity, grief, friendship and expectations in society. Polygon has put some numbers around the success of Anime, and the link is in comments. Dig in, it’s fascinating. #entertainmentindustry

Exactly how big is #anime? *42% of Gen Z and 25% of millennials watch anime weekly *Anime fans as a group are more diverse than the broader U.S. population. *Almost two-thirds of the anime-watching Gen Z audience say they emotionally connect better with anime than they do with traditional media *65% of anime viewers go so far as to say they find anime more emotionally compelling than other forms of media *More than 1/2 of Gen Z anime fans say it affects their habits across the board, with the highest marks coming in how they see their identity and social understanding. *When looking specifically at Gen Z anime fan viewing habits, Crunchyroll (58%) came in second overall behind Netflix (76%), followed by Hulu (55%), and Prime Video (35%).

With a global market value that currently rivals the NFL, anime is the next big cultural frontier in American entertainment, and we finally have the numbers to prove it! Vox Media and Polygon partnered on a representative survey of 4,000 American adults that explores the genre’s rise here in the U.S., its tremendous popularity with young people, and how it could serve as the next big IP well for Hollywood. Among the highlights, the survey found that 67% of young people watch anime on a weekly basis, with over 3 in 4 Gen Z and millennial consumers turning to the genre as an escape when overwhelmed, angry, or sad. The survey also found that anime is quickly becoming the new streaming habit for younger audiences — like Seinfeld and Friends were in the past. More than half return to a show they’ve already seen in the last 12 months. Read more here: https://lnkd.in/eDkEW2vt 

😎 Introducing the hero of Gyre's new case study - the children's entertainment channel, लिटिल विच Tatty. The channel's creator regularly releases four new monthly cartoons to an audience of over half a million. They also actively utilize Shorts to generate interest among their viewers. 👉 In addition, the channel's creator hosts four active looped streams. These streams accounted for 30% of the total channel traffic in a month, generating over 40% of the overall watch time. 🚀 Moreover, the average viewing time of the streams surpasses that of premieres by 26% and regular videos by 58%. This directly impacts the channel's average watch time, which stands at 6 minutes and 4 seconds, improving one of the key performance metrics for content promotion. #gyre #gyre_pro #livestreaming

"The way to get started is to quit talking and begin doing. -Walt Disney" #quora #instagood #noescape #sayri #pinterest #socialmediaforbusiness #likesforlike #socialmediahelp #shortstory #myntra #socialmediaqueen #linkedin #socialmediamarketingtips #bloggersofinstagram #socialmediadesign #life #pintrest #socialmediaconsulting #dailypost #socialmedia #nature #socialmediabranding #learningeveryday #socialmediaguru #lifelessons #internetmarketing #personalbranding #socialmediatools #socialmediaadvertising #emailmarketing

My outboard mic went out on this one but I think it turned out pretty good nonetheless. It’s dope how fast you can turn things around if focused. Shot this in 30 min, and edited it all while I’m on the air right now. If you can go out and get the audience on your phone. Do It 📲🎫⚡️ #taylorswift #taylorswifterastour #seattle #theerastour #digitalcontent #socialmediacontent #digitalcreator #radiopersonality #pikeplacemarket

Understanding how to add certain colors to play a role with human emotions is important for attracting viewers. It also allows the viewers to become aware/eager about what they are viewing. Putting colors together isn’t only about what looks good or should I say what compliments eachother. Its also about meeting your goals on specific topics that are important to you! #graphicdesign #snhu #buisness

Turning TikTok trends into a character-filled spectacle! 🌟✨ Watch as viral dances, challenges, and memes come to life in a whimsical world of characters. From Renegade warriors to Lip Sync Legends, it's a TikTok trend takeover like never before! #TikTokTrends #CharacterAnimation #ViralPersonas #TikTokMagic #SocialMediaCreativity #DigitalEntertainment #TrendyCharacters #CreativeInvasion #CharacterDesign #TikTokWorld

Beyond Anime The success of #disney FX division’s #shogun is opening the door further to Japanese content that is not #anime (although someone must have the rights to #chibishogun, looking at you #toho). Parrot Analytics reports that over three last two years US demand for anime and all Japanese series has doubled. That is a lot! In a market that is not growing in terms of time watched not money spent (DM me for more) it is now share stealing, someone wins and someone loses. Japan is winking. So are other countries, #korea of course but also including upstarts like #turkey and others. As costs rise, demographics change, and access increases (think the interweb) this is likely to continue. We will discuss this next week on the floor of the National Association of Broadcasters annual convention when the world gathers at the Intl Town Hall. For those of us on involved in selling the world to Japan and Japan to the world the time has never been better. However the next stage will have more competition and Japan will need to be more aggressive and more intentional to maintain their position. Fortune favors the bold and it is time to lean-in and take the risk, increase your world view, because the window won’t be this open forever. #nab2024 #japaneseculture #intention TheWrap https://lnkd.in/g3i7zn-i