Important areas of digital marketing

- [Instructor] Let's take a look at the different areas of digital marketing that will be discussed in this course. Depending on the goals of your organization, there may be certain areas where you'll need to rely more heavily on paid tools and then other areas where you can get away with using the free tools available. Social media can be used for organic digital marketing purposes in which you're not paying for anything. You're just trying to gain subscribers and get a following based on the content that you're posting. Of course, on most platforms you can also boost your posts to gain more traction and run display advertising campaigns alongside organic and boosted content. I'll show you the top tools for both organic and paid social media marketing to increase your reach and efficiency. Next, I'll cover display in video advertising. I'll go over the most effective platforms to use, we'll take a look at search engine marketing, and we'll discuss some advanced tools to help you get more insight into how your ads are performing. When it comes to content creation and curation, there are a ton of different tools to choose from. I'll go over the best options for you to get creative in design ad copy, expand your reach using curated content and communicate effectively with team collaboration tools. Next, we'll take a look at some advanced website analytics tools for you to dig deeper into the user experience and flow of traffic on your website. I'll go over the top SEO tools to use and provide some of the best practices for implementing SEO alongside your campaigns. Then we'll take a look at email marketing. Yes, it is still a viable digital marketing option, depending on the goals of your organization. I'll go over the top email marketing platforms for creating newsletters and customer lists. Finally, we'll discuss some of the best affiliate marketing tools and programs available for organizations that are willing to give up the reins and let others do the marketing for them. It's really important to understand that by looking at affiliate marketing from this perspective, we'll be paying others to market our product or service and not profiting from marketing others products and services. More recently, influencers have started to take the place of affiliates and I'll show you where you can go to find influencers for your brand. For all of these areas within digital marketing, I'll be discussing tools and platforms that have stood the test of time and that have a bright future ahead of them. The idea of this course is to save you time in sifting through all of the available options and deliver the cream of the crop tools right to your doorstep.