From the course: Marketing Tools: Digital Marketing Tools and Services
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Finding influencers
From the course: Marketing Tools: Digital Marketing Tools and Services
Finding influencers
- [Narrator] Influencer marketing is one of the fastest-growing segments of digital marketing. Let's talk about the best ways to find influencers for your product or service and discuss some online tools that can help. The best place to start looking for influencers is within your current customer base. Look over your social profiles to find followers who have a large following themselves. Reach out to those users to see if they'd be interested in promoting your product. You can also look into industry leaders. Obviously, your competitors won't market for you, but maybe there are some high-profile figures related to your product that you could reach out to. This happens all the time with athletes. Sure, it isn't usually called influencer marketing but it's the same thing. If you're still having trouble, try searching on Instagram or Twitter for hashtags related to your industry or product. If you see some posts that have…
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