From the course: Marketing Tools: Digital Marketing Tools and Services

Unlock the full course today

Join today to access over 23,000 courses taught by industry experts.

Bid management platforms and tools

Bid management platforms and tools

From the course: Marketing Tools: Digital Marketing Tools and Services

Start my 1-month free trial Buy for my team

Bid management platforms and tools

“

- [Instructor] When it comes to PPC, or pay-per-click advertising, there are some advanced tools that can really help enhance your efforts by providing deep analytics based on robust algorithms. These tools are generally used after you've already begun running some PPC advertising campaigns and want to compare data from multiple networks. Bid management systems will combine data from different sources to help determine optimal budgeting and targeting. These tools are best for organizations that plan on doing quite a bit of PPC advertising. The first tool that I'd like to take a look at is called Skai, formerly called Kenshoo, and you can access it at Skai.io. Skai is an advanced bid management platform that allows you to track all of your PPC campaigns, and it does so using a different attribution model. That's what separates it from some of these other platforms. So let's take a look at what I'm talking about. Okay, so…

Contents