Social Element

🎉 Another shortlist in the Christmas shopping bag 🌲 🛍 Super proud to see this innovative 12 days of Christmas campaign for Westfield shortlisted in the Best Experiential & Content Creation Campaign for The Marketing Society Awards 2024! Westfield's 12-day festive AR campaign aimed to boost footfall amidst the surge of online shopping during Christmas. Through strategic social media teasers and daily deals, alongside AR experiences and a live event (and some cracker-ing social engagement too), the campaign generated a fantastic increase in physical traffic and a rise in engagement. This campaign showcases how social and experiential can combine to make #strongerconnections with a #biggerimpact. 🤝 💥 Well done to the team behind this work and good luck to all the nominees in the category; VCCP, Pablo London, Wavemaker and EssenceMediacom. Click play to see a tiny snippet of the work and if you want to see more, feel free to slide into our DMs.

Should beauty brands work with 'trad wife' influencers? 👩🌾 🥧 🎀 Our very own Alysha Jones, Social Creative, wrote for Cosmetics Business this week discussing the risks and rewards of working with the divisive social media trend. The Trad Wife trend centers around modern women returning to traditional gender roles, where men are the breadwinners and a woman’s duty is to serve her husband and family through homemaking and following traditional values. Through TikTok, Trad Wifes are sharing glimpses into their picture-perfect life, whether that be parenting, natural living or sharing their cooking. For beauty brands wanting to make #unskippablecontent using this trend we give these top tips: 💋 Evaluate if you have a genuine reason to participate and if it aligns with their audience's interests. 💋 Understand your audience and tailor your approach accordingly, ensuring your messaging doesn't alienate any group and emphasizes women's freedom of choice. 💋 Connect the trend to your brand through authentic content and assessing the risk involved. If the trend aligns with your brand values and celebrates diversity, it presents an opportunity for creative and impactful content creation that can #makesocialbetter for any brand. See the full article here ----> https://lnkd.in/gzqt9n5P

Our Director of Creative and Innovation Shahnaz Ahmed, Co-CEO Linn Frost and Social Media Manager Sarah Dear getting a Disney glow up at The Marketing Society Digital Day today! 🤩

Genlazy - The future of working from home 🏡 Remote working: a trend that's here to stay or just a pandemic phase? 🤔 Join the conversation as industry experts Charlie Mullins OBE, Tamara Littleton, Milimo Banji, Shaa Wasmund MBE, and Charlie Rogers share their thoughts on the pros and cons of remote work. From increased flexibility to potential challenges, the rise in remote roles has reshaped the way we work. But is it truly beneficial for all? 💭 Listen to the insightful panel discussion about the future of our workforce through the link in the comments below 👇🏼 Pimlico Plumbers, Social Element, TapIn, The Portfolio Collective #EBL2024 #remoteworking

As we navigate the uncertainty surrounding TikTok's future in the US, our agency is committed to enhancing social media strategies and fostering resilience among our clients to make their social better, no matter what platform. Despite the challenges we are dedicated to understanding what platform changes mean for our clients and the wider industry, so it is great to see our Global Co-CEO Ashley Cooksley and VP of Social Innovation, Amy Gilbert asked by Digiday to give their expert opinions on the future of TikTok.

New creative is flying high for Wizz Air 🛫 To celebrate Wizz Air’s 20th birthday, we’re driving people to 20 days of deals through some #unskippablecontent which focusses on various scenes from the WIZZ travel journey. 💓     We’re already packing our bags, inflatables and all. #socialcontent #CGI #AR #clientwork #socialmediamarketing #socialmediaagency #makesocialbetter

I’m #hiring for our growing remote social content team—a Senior Social Content Creator in North America. Details below!

The US TikTok ban has been signed into law: Our latest recommendation for brands From our Co-CEOs Ashley Cooksley and Linn Frost Yesterday, US President Biden has signed a ‘TikTok ban bill’ into law. This bill requires ByteDance, the parent company of TikTok to sell it within nine months (or a year, if Biden invokes a 90-day extension) or else face a nationwide ban in the U.S. Citing freedom of speech as the company's key argument against the ban, CEO, Shou Chew, has posted a video on the platform responding to the bill and declared that they will be fighting it in court. However (barring a court-issued delay) ByteDance will have until Jan. 24, 2025 to find a buyer or it will be banned in the US. Here at Social Element we believe in making social better, and are hopeful that this news will not adversely affect the communities we have all worked so hard to build and care for. As a global social media marketing agency for large companies such as Mondelēz International and Sony Interactive Entertainment PlayStation we are committed to monitoring the situation closely and provide guidance to both our clients and to the industry as changes happen. We’re always happy to discuss and help the industry navigate the changes this may cause to the platform. For brands that may be affected by this news, we are recommending: ➡ Hold off on making any decisions about leaving the platform or your communities just yet. Legal actions are being taken to contest the ban, and even if it proceeds, ByteDance have 9-12 months to seek a buyer. ➡ In line with your overall strategies, keep exploring various ways to engage with the communities important to your brand. ➡ Testing alternative short-form formats like Reels or YouTube Stories could prove beneficial if you're considering a shift. ➡ As a precautionary measure, we recommend downloading all TikTok videos you've posted. ➡ Where influencer marketing plays a significant role in your plans, start identifying influencers who have a strong presence on other platforms as well. Our experts are on hand should you wish to discuss any of the above recommendations. Get in touch via [email protected]

A regular to the BBC Worldwide Business Report, our Co-CEO Linn Frost once again popped on the tele bright and early in London this morning to discuss what we know best - social. 🤩📺 This morning was all about Meta’s latest results and you can check out the whole piece on BBC iplayer now (regional access may vary). Link in comments and starts at 4.13.

Have you cast your Shorty vote today? You get one a day! 🤩 If not, please head on over to the link below and get voting for yours truly🫶🏼🙏 Shoutout to all those that have voted already - legends! 😎 #shortyawards #wrangler #socialmediamarketing