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About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
General Manager, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Warner Bros. Discovery Sports and CNN International are creating a marketplace for sports and political ad dollars. Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. Read more: https://buff.ly/4baN6aQ
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Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Media agencies are increasing their use of digital out of home channels in new ways as different data engagement and emerging technologies become a part of their arsenal, making the space increasingly attractive to maturing and legacy brands alike to think beyond traditional billboards.
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The company that owns the “DIY.com” domain is taking a #DIY approach to building generative #AI solutions. Kingfisher plc is the parent company behind U.K. retailers B&Q, Screwfix and French brand Castorama. Back in November, it created an AI chatbot assistant in-house on the Castorama’s website, in a trial use of the technology. Seven months later, the company’s digital team believes it’s been enough of a success that they plan to roll out the application to its other businesses. In this piece by Sam Bradley, we speak to Tom Betts, Mohsen Ghasempour, Ph.D., and Debbie Ellison of VML.
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
digiday.com
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Defying protests from some corners of the #esports industry, both sponsors and rank-and-file fans remain largely unperturbed by the entry of Saudi Arabian investors into the space. In fact, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports. #gaming In this piece by Alexander Lee, we speak to Larry Settembrini, Stéphanie Harvey of FlyQuest, and Dave Martin.
Advertisers appear to be largely unbothered by esports industry's growing Saudi Arabian ties
digiday.com
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With referral traffic from social platforms becoming less reliable, #publishers are looking for ways to make the content posted on their social media channels more lucrative. However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like Meta pulled the plug on Instant Articles. #socialmedia #referraltraffic In this piece by Kayleigh Barber, we speak to Katy Lawrence of Yahoo Finance, Katie Bantz Weber, and Shae Carroll of Forbes.
Why business publishers are finding value in social video ad revenue
digiday.com
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It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news organization as a place to spend their media budgets any worse, given their general aversion to advertising around news content. In this piece by Sara Guaglione, we speak to Seth Hargrave of Media Two, and Paul Farhi.
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
digiday.com
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As California’s landmark CCPA legislation settles into its fourth year and other states roll out similar legislation, brands and data providers face a growing risk of fines. In response, brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. Sponsored by Alliant.
How marketers are adapting to the new realities of data privacy
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The Trade Desk’s ‘premium internet’ shift is stiring concerns among publishers over ad dollar allocation. The panic started earlier this month when the ad tech vendor’s CEO Jeff Green drew a figurative line down the open web — a realm plagued by poorly targeted ads, fraud and “malvertising” on one side — and what he calls the “premium internet,” characterized by high-quality ad inventory bolstered by first-party data and user consent on the other. Read more: https://buff.ly/3V26akC
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LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video — is launching its beta test phase today. Barron's, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo Finance are among the publishers taking part in the program, having signed on between last fall and April to start pitching advertisers prior to its launch this month. The Wire Program is part of LinkedIn’s larger investment into news. It will launch internationally, but without EU targeting. #linkedin In this piece by Kayleigh Barber, we speak to Penry Price, Josef Najm, Shamsul Chowdhury of Jellyfish, Katy Lawrence, Shae Carroll, and Nick Sallon.
LinkedIn’s publisher revenue share program is entering its next phase
digiday.com