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Discover the power of beauty influencers! Did you know 74% of Gen Z and 66% of Millennials rely on influencers for beauty advice? From makeup maestros to skincare aficionados, these experts are reshaping the beauty industry with their transformative tutorials and product insights. Join us in recognizing their impact on the global beauty community. Explore our latest blog to meet 10 captivating beauty influencers and delve into their influence on beauty culture! 💄✨ Check out the full blog here: https://hubs.la/Q02v41bd0 #BeautyInfluencers #BeautyCommunity #SkincareTips

According to the Glossy Pop guide, the number of influencer-founded brand launches outpaced those launched by celebrities. Consumers show a genuine interest in brands associated with social media influencers, but here are a couple of nuances with influencer-founded brands. 👉The influencer's journey is paramount to the brand’s success. Based on the brands that we have studied, consumers have watched influencers’ journey from being an expert in a category (e.g., esthetician or makeup artist), to starting their own brand. They feel a deeper connection to the influencer and might be more loyal to the brand because of its founder. 👉In recent years, we’ve seen lifestyle influencers coming out with skincare products and while they may not be estheticians or skincare experts, consumers still feel a certain loyalty and want to see the brand succeed. 👉Transparency is key. It’s important that the influencer is transparent about the level of research and expertise that went into making the product in order for the brand to have long-term growth potential. #influencer #influencerbrand #socialmedia #consumerinsights

Calling all beauty enthusiasts! Discover these must-know brands founded by influencers 👀💄✨ With the rise of influencer marketing, numerous content creators are venturing into entrepreneurship within the beauty industry. While some influencers have engaged in occasional collaborations, only a chosen few have truly mastered the skill of establishing successful independent beauty businesses. 🏆 Here are some of our top 10 picks for the Top Influencer-Founded Beauty Brands: Beachwaver Co. by Sarah Potempa 🌊 SACHEU Beauty by Sarah Cheung ✨ One/Size by Patrick Starrr❤️ Glossier, Inc. by Emily Weiss 🛁 Patrick Ta Beauty by Patrick Ta 📸 OUAI by Jen Atkin 💇♀️ Check out our blog for the full scoop on how these influencer-founded brands have become trailblazers in the beauty industry: https://lnkd.in/dDFakTuX 💻✅ #beautybrands #influencerfoundedbeauty #onesizebyPatrickStar #topbeautybrands #mustknowbrands #influencerbeauty #beautybranddiscoveries #beautyinfluencers #top10beautybrands

Calling all beauty enthusiasts! Discover these must-know brands founded by influencers 👀💄✨ With the rise of influencer marketing, numerous content creators are venturing into entrepreneurship within the beauty industry. While some influencers have engaged in occasional collaborations, only a chosen few have truly mastered the skill of establishing successful independent beauty businesses. 🏆 Here are some of our top 10 picks for the Top Influencer-Founded Beauty Brands: 1. Rhode Beauty by Hailey Bieber 🍓 2. Huda Beauty by Huda Kattan 💋 3. Summer Fridays by Marianna Hewitt x Lauren Ireland 🌞 4. Phlur by Chriselle Lim 🔥 Check out our blog for the full scoop on how these influencer-founded brands have become trailblazers in the beauty industry 💻✅ #beautybrands #influencerbeauty #marketingbeauty #rhonebeauty #hudabeauty #summerfridays #haileybieber #hudakattan

The beauty niche is one of the best niches for bloggers. It is a competitive niche, but also a profitable one. When it comes to beauty, there are many sub-niches bloggers can choose to write about. For example, some beauty bloggers focus on skincare while others may focus on hair care or makeup. While influencers are always looking for brand collaborations with beauty brands, beauty brands are very specific and picky when it comes to what they want and who they want. #broadendefined #contentcreators #creativemakeup #beautybrands #beautyniche #becreative #staycreative #beyou

🌟 Ideal Beauty Influencers 🌟 Hey everyone! For your beauty brand, consider: 1️⃣ Beauty Fans: Share tips and tutorials. 2️⃣ Makeup Pros: Show product quality. 3️⃣ Skincare Experts: Educate about benefits. 4️⃣ Lifestyle Bloggers: Integrate beauty into life. 5️⃣ Diverse Voices: Reflect different backgrounds. 6️⃣ Engaged Followers: With high trust and interaction. Partnering with these influencers can boost your brand's reach and credibility. Have you worked with influencers for your beauty brand? Share below! #BeautyBrand #InfluencerMarketing #DigitalMarketing #skincare

My "Here's Why It Worked" take: Topicals Influencer trips are staples within the beauty industry. Topicals, a skincare line, hosted a trip in Bermuda to celebrate their brand’s third birthday. Of course, content in paradise is social media gold, but it’s not the IG-worthy photos that make this campaign stand-out. Topicals is the first beauty brand to host a fully BIPOC sponsored brand trip and feature smaller creators. The skincare brand invited a diverse group of 18 influencers including reality television star Dami Hope, esthetician Sean Garrette and lifestyle creator Ishini Weerasinghe. Several had never been to a brand trip before. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. A Topicals Instagram Reel for their influencer brand trip. The caption reads, "Our first-ever brand trip is in full swing. Head to our stories to tune in. #TopicalsTakesBermuda #TopicalsTurns3." Topicals featured influencers on their brand account, but the guests also posted daily content on their Instagram Stories. Recaps were also posted on TikTok. The campaign used the tags #TopicalsTakesBermuda and #TopicalsTurns3 to mark content. The key takeaway: Inclusive, diverse partnerships combined with a content strategy that centers around authenticity can lead to significant follower growth and increased engagement. #authenticpartnership #brandcollaborations

Are you planning your next curly hair care campaign, but aren't sure who to work with? Look no further! We have compiled a list of 10 Rising and Top Influencers in the Curly Hair Care Industry. For a comprehensive analysis of each influencer, be sure to download the full report here: https://bit.ly/47YW8WK #influencermarketing #beautymarketing

Drumroll please…. Our list of the top beauty influencers of 2023 in the US, ranked by VIT is here! ✨📊 We compiled the top beauty influencers who drove the most VIT across Makeup & Cosmetics, Skincare, Hair Care, and Fragrance. Brand Vitality Score, otherwise known as VIT, was developed by Traackr’s Data Science team to provide a transparent and scalable way to measure your influencer program. VIT is a single score that combines measures of Visibility (reach of content), Impact (weighted engagement),  and Trust (focus of content on your brand). A massive shoutout to our stellar brand team (Stephanie Buecheler, Kayla Quock, Fanny Villaumé) for making this project come to life! Curious to see which creators are on the list? Read the full story here: https://bit.ly/426u2GX #influencermarketing #beautyindustry #beautymarketing #creatormarketing