🚨 New podcast episode: Abigail Dixon FCIM/ICF 🚨 This week Tamara Littleton and Wendy Christie are talking to the amazing marketer, consultant, author, podcast host, key note speaker, trainer, coach and mentor Abby Dixon! Working on brands such as Britvic plc, Hartley's, Sarsons and Burger King has given Abby a deep understanding of the challenges facing modern marketers. Her considerable experience as a trainer and mentor led her to set up The Whole Marketer; podcast, which has evolved into an online community and support programme for marketers. Abby is also the founder and director of Labyrinth Marketing - Your Strategy and Capability Consultants. Much of Abby’s current focus is on supporting the holistic development of marketers so that they can do their best and most fulfilling work for their clients. Listen here 👉 https://lnkd.in/g74EbRex Or wherever you get your podcasts. Search “Genuine Humans” #podcast #marketeers #genuinehumans #makesocialbetter
Social Element
Marketing Services
We are a global agency connecting people and brands socially.
About us
We use our next-level understanding to help brands show up on social the way their audience needs, and be more human. We don’t stop at helping brands. We’re training all generations in how to social safely. Making Social Better is what keeps us up at night and gets us out of bed in the morning. Because when we Make Social Better every day, a better tomorrow is inevitable.
- Website
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http://www.thesocialelement.agency
External link for Social Element
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Remote
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Social Strategy, Social Insights, Ideation, Creative Social Content, Social Experiences, Social Engagement, Social Innovation, Influencers, Moderation, Brand Safety, Social Listening, Social Training, Social Consultancy, and Human Behavior
Locations
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Primary
Remote, US
Employees at Social Element
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Tamara Littleton
Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo. Fellow of The Marketing Society, Campaign &…
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Monika Strell
Project Management Expert | Streamlining Processes, Optimising Workflows & Leading Remote International Teams to Excellence
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Ruth Mastron
Intercultural Specialist, Coach, and Trainer
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Kate Chamberlain
Updates
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Social Element reposted this
Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo. Fellow of The Marketing Society, Campaign & Drum CEO of the year, Involve Top 100 LGBT+ Executives list 🏳️🌈
A quick reminder to enter The Drum awards as the entry date is Wednesday June 12th and fast approaching but there is an extended entry too so don't be put off. I'll be judging the social category again this year and can't wait to see the entries. Bring it on! 😎
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Social Element reposted this
🌟 And just like that, a year has flown by, and it's time for our talented stars to shine once more at the Battle of the Rising Stars! 🌟They are getting ready to FLOURISH for our 4th year 🥳 We're beyond excited to announce that this MAD//FEST is just around the corner. Reflecting on the incredible journeys we've had with partners Channel Factory , NatWest Group Wizz Air Social Element and VaynerMedia EMEA we can't wait to see what this year has in store! At Digilearning, we transform young talent through our dynamic online bootcamp. Teams are formed, briefs are given, and the magic happens as they pitch their ideas and truly FLOURISH. A HUGE thank you to the amazing team at MAD//Fest: Ian Houghton Dan Brain Bindi Houghton @luke-wilcox Aoife Diamond Harry Clark ++++. Your dedication and passion make it all possible. We love you! 💖 Let's get ready to witness another phenomenal year of creativity and innovation! 🚀 #Madfest #BattleoftheRisingStars #TalentToFlourish #TeamLove #Rise
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Our Founder and Exec-Chair, Tamara Littleton not only co-hosts our podcast (aka 'Genuine Humans') but has joined The Digital Voice™'s for their latest episode too! We do love a good podcast! 🎙 TDV's Julia Linehan and Kasey Long sit down with Tamara to talk crisis management, building an award-winning business (that would be us 💅 😜 ), and how companies can keep on track this coming Pride month... 🏳️🌈 Check out their fantastic podcast 'Off Record, on Point' ----> https://lnkd.in/e6f8ZYdQ
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Social Element reposted this
Can(nes) you believe it's almost time? The latest edition of The Digital Voice™ Amplified is here and this time we're talking all things Cannes!😎 The biggest event of the year is just around the corner, and we've got your agenda covered with our Cannes Calendar for 2024! ☀️ Haven't checked it out yet? Find the full link in our newsletter below 😉 Plus, find our latest podcast episode of Off Record, On Point with special guest Tamara Littleton, winner of Campaign's Inspiring Women Awards 2024 and founder and CEO of Social Element 🎙️ Tune in for insights on crisis management, building an award-winning business, Pride month and more... All of the above is just one click away...👇 #Cannes2024 #EventSeason #TheDigitalVoice #Networking #Nectar360 #ResponsibleMarketingAgency #VeraViews #SeenThis #OffRecordOnPointPodcast #CrisisManagement #AwardWinning #EventsExperts #podcast #PRAgency #newepisode #OROP
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Not listened to our latest podcast ep yet? Well here is a snap shot of the fantastic Atlyn Forde speaking with our Founder and Exec Chair, Tamara Littleton and Chief People Officer, Wendy Christie. 🎙 A must listen for any marketeer or anyone interested in career journeys. Listen here 👉 https://lnkd.in/e-MRyrCv Or wherever you get your podcasts. Search “Genuine Humans” #podcast #marketeers #genuinehumans #makesocialbetter
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As we turn the corner into June our co-CEO Ashley Cooksley spoke with MediaPost about considerations when planning a Pride social media campaign to ensure that brands are making social better and positively impacting the LGBTQ+ community. Full article in the comments and our top tips: 1. Year-Round Commitment - Ensure your support for LGBTQ+ equity and inclusion is consistent throughout the year, not just during Pride Month. Maintain a history of support and allyship that can be tracked and verified by consumers. 2. Long-Term Partnerships - Prioritize long-term partnerships with influencers for more authentic and successful content. 3. Authentic Influencers - Consider working with micro- and nano-influencers who are more relatable and respected within the LGBTQ+ community. 4. Inclusive Decision-Making - Involve LGBTQ+ voices in the planning stages to create genuine and bias-free campaigns, and to include real stories and experiences. 5. Response Plan - Have a strategy to address any negative feedback, ensuring responses are consistent with your brand’s values. If you would like to discuss your brand’s social plans around Pride then please reach out. #makesocialbetter #socialmediaagency #socialmediamarketing #pridemonth
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Social Element reposted this
Have you also noticed that Pride plans are much…quieter this year? I’ve shared my thoughts with Campaign US because we’ve noticed a decrease in the amount of brands that are planning a big Pride promotion. Is it the election year? Are brands worried about backlash in the wake of Bud Light’s actions last year? It’s almost eerily quiet, but hopefully we’ll be pleasantly surprised on June 1!? But I’ll take this moment to be early to the party and wish everyone a Happy Pride!! 🏳️🌈 ❤️ Social Element
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans. Read the analysis featuring Lupine Creative's Kate Wolff 🏳️🌈 🐺, Orci's Diego Andrade, Social Element's Ashley Cooksley, TUX 's Dominic Tremblay and Do the WeRQ's Graham Nolan🏳️🌈.
Brands plan for a quiet Pride Month
campaignlive.com
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🚨 New podcast episode: Atlyn Forde 🚨 Series 12 kicks off in style with Atlyn Forde, founder of Communicate Inclusively, talking to Tamara Littleton and Wendy Christie about her passion for helping organisations create thriving, inclusive cultures. Atlyn discusses her career path, from becoming the Director of Marketing (UK and Europe) for the Saint Lucia Tourist Board to today, when she works as the Head of Engagement and Inclusion at Pepper Money UK and manages her own business. Atlyn tells us about how her childhood helped her become the determined and independent leader she is today. Listen here 👉 https://lnkd.in/e-MRyrCv Or wherever you get your podcasts. Search “Genuine Humans” #podcast #marketeers #genuinehumans #makesocialbetter
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Yesterday at Campaign UK Media360 our Co-CEO Linn Frost joined the stage on a panel entitled 'How can taking more risks and being bolder help us respond to our audiences better and increase engagement?' These were our key takeaways from Linn: 1. Stand for something of value - Boldness means having a clear, purpose-driven message that resonates with your audience. When your brand stands for meaningful values, it naturally attracts a dedicated following. ❣ 2. Listen to Your Audience - Active listening involves more than monitoring social media; it requires engaging in meaningful dialogues. By learning from your audience, you can tailor responses to meet their needs more effectively.👂 3. Turning comments on - Being ready for open conversations is crucial. While backlash can occur, the fear of negative feedback shouldn't stop you from being accessible and transparent. Preparedness can turn potential backlash into constructive dialogue. Listen, be aware, prepare, and plan are essential. 🚥 4. Social at the 💚 of your business - Social should be central to your business strategy. It's where real-time interactions happen and lots of great insights can be taken from and utilised across the whole business. 💎 5. Good intentions are all well and good, but execution matters most - Poorly executed initiatives can be more damaging than not doing anything in the first place. Ensure your bold moves are well-planned and thoughtfully implemented. 💅 6. Avoid quick fame seeking - Authentic engagement and long-term relationships with your audience should be the goal. Creating a space where your brand has 'earned the permission to play' is more valuable and comes from a better place, which your audience will respond to. 😎 Thanks Beau Jackson for hosting and Ndubuisi Uchea, Victoria Simpson - Clarke, Vicky Handley, Dom Hyams and Dave Edwards for a great discussion.