Social Element’s Post

The recent passage of the Senate bill to ban TikTok has sparked discussions across various industries, including digital marketing. The bill states that TikTok will be banned in the U.S. if Chinese Owner ByteDance doesn’t sell it’s stake within a year. With TikTok’s popularity among users and businesses alike, the implications of such a ban on digital marketing strategies are significant. https://lnkd.in/dxdHhdu5

Listen and adapt ….pay attention to what consumers care about this week. Build a strong social first presence. “The formula for success on social media is, and will continue to be, the agility to listen and respond to social media in real-time. For the past few years, brands have been winning because they read the social tea leaves every week, and they produce content and campaigns that fit what consumers care about right now. Every week, consumers show up on different platforms caring about different things -- from TikTok filters to Taylor Swift albums. Socially savvy brands have built the ability (in-house or with their agency) to listen and respond in real time. And so 2025 is eons away in social years. Brands that are trying to plan their social work in 2025 today are doomed to fail. This is why the TikTok legislation should not impact brands’ social strategy today.”

For the first time since 2009, the Federal Trade Commission (FTC) updated its Endorsement Guides, a set of rules for brands to make sure consumers understand when creators are compensated to promote or review products. Context: The FTC believes creators have a responsibility to disclose brand relationships. The updated guidelines specifically address more modern practices in an effort to make disclosures “clear and conspicuous.” 🗣 Captions with #ad won’t cut it → The FTC said tagging a brand in a post or using hashtags like #sponsored or #ad don’t qualify as proper disclosures if they aren’t clearly visible to all users. That means creators on TikTok must feature those disclosures within videos themselves, not just in text or captions. 🤝 Free products should be disclosed → Creators who receive free products and share them on social must disclose so, even if there was no cash payment. 🤖 VTubers and AI creators count, too → The FTC explicitly mentioned that virtual influencers such as those powered by generative AI will be held to the same standards as their human counterparts. 💸 Creators are liable → The FTC noted that both advertisers and endorsers as well as relevant third parties (like talent agencies and PR firms) can be liable for deceptive advertising. Past fines have been up to $50,000. Zoom out: Creators have recently been criticized for failure to disclose brand deals. See: beauty creator Mikayla Nogueira’s Mascara Gate—though no legal action was taken in that situation. According to The Wall Street Journal, though, cases like that might be handled differently in the future. “The FTC has been relatively quiet on influencer marketing in recent years, but the new guidelines likely foreshadow more high-profile cases like those filed against retailer Lord & Taylor,” the WSJ reported. For more creator news, subscribe here 👉 thepublishpress.com #ftc #creatoreconomy #creatormarketing

It's official: Biden signed the #TikTokban into law, causing waves in the marketing world. Here's everything you need to know and what you can do to adapt your strategies: https://lnkd.in/gKEb7py2 TLDR: 🔍 TikTok's impact on consumer behavior: Studies show its power in driving engagement, product discovery, and sales. 📉 Current status of the TikTok bill: Passed by the House and Senate, signed by President Biden, but ByteDance has time to sell or challenge. 💡 Aspire's advice: Diversify your marketing channels, maintain TikTok presence while exploring alternatives like Instagram Reels and YouTube Shorts. Don't miss out on this crucial update! Read the full post and prepare your marketing strategy for the evolving landscape. #TikTokBan #MarketingStrategy #DigitalMarketing 🚀

Serbia, get ready to dive into TikTok advertising this July! 🚀🇷🇸 Starting July 1st, TikTok advertising will be available in our market! 📱 As you might know, TikTok is a hotspot for creatives worldwide, especially useful in the Awareness phase of our marketing funnels. 🤝 Advertising will be exclusive to those partnering with TikTok affiliates. 🔍 Now's the time to start setting up your TikTok profiles for brands, ensuring we're ready to expand our ad reach and hit the ground running. 📌 Haven't started on TikTok yet? Now’s the time to discuss with your social agencies.

"Don’t spend time or energy worrying about the 2025 social landscape. Wait until then to allocate your dollars and your creative thinking." 🤳🧠 With a new bill passed in the United States that would ban TikTok unless it is sold within a year, the fate of the social platform remains uncertain. However, Evan Horowitz argues in The Drum that brands shouldn't necessarily panic and that companies with a robust social program will always be well-positioned to succeed, regardless of what happens with TikTok. Check out the full article here: https://lnkd.in/gWQBTaNU #AdCreative #BrandBuilding #ContentCreation #AdCampaigns #DigitalMarketing #BrandStorytelling #AdvertisingAgency #VideoProduction #MarketingExcellence #socialmedia #TikTok

TikTok has seemingly taken the world by storm, captivating millions of people with its short form videos and viral trends. Digital marketers have recognized its immense potential as a platform for reaching and engaging with a wide audience. However, with the impending threat of government regulations looming over TikTok, many marketers find themselves questioning whether or not the platform is still worth their investment of time and resources. In this blog post, we will delve into the debate, examining the benefits and drawbacks of TikTok for digital marketing amidst the upcoming government regulation. https://lnkd.in/e6mYtJDs

The FTC has updated its Endorsement Guides, which provide important advice on advertising that uses reviews or endorsements -- Before employing influencers, make sure your advertising is up to date! "The final revised guides announced today take the public comments received into consideration and make a number of revisions including: 1) articulating a new principle regarding procuring, suppressing, boosting, organizing, publishing, upvoting, downvoting, or editing consumer reviews so as to distort what consumers think of a product; 2) addressing incentivized reviews, reviews by employees, and fake negative reviews of a competitor; 3) adding a definition of “clear and conspicuous” and saying that a platform’s built-in disclosure tool might not be an adequate disclosure; 4) changing the definition of “endorsements” to clarify the extent to which it includes fake reviews, virtual influencers, and tags in social media; 5) better explaining the potential liability of advertisers, endorsers, and intermediaries; and 6) highlighting that child-directed advertising is of special concern." #advertising #endorsements #advertisinglaw https://lnkd.in/grfUqMAq