Nielsen’s unique Big Data + Panel approach is your solution to confidently plan, transact and measure your TV audience. Don’t let fragmentation stop you from reaching your audience 👥! http://nlsn.co/6040d4Wxk
Nielsen
Software Development
New York, NY 1,058,904 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Reaching audiences via digital channels remains a challenge in some markets. Analyze channel performance across campaigns and optimize your advertising reach and frequency with Nielsen’s industry standard Digital Ad Rating: http://nlsn.co/6048eD0Wm
Digital Advertising Measurement | Nielsen
nielsen.com
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Nielsen reposted this
¿Eres el encargado de vender espacios publicitarios para la televisión? Si estás buscando formas de ayudar a los anunciantes a comprender mejor el impacto que tienen ciertas plataformas, envíame un mensaje privado y hablemos sobre las soluciones de medición de audiencia de Nielsen IBOPE. https://bit.ly/49E01R8
Soluciones de medición de audiencias | Nielsen
nielsen.com
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Nielsen reposted this
How do you measure success in advertising campaigns? Marketers focus on reach, views, clicks and likes but CFOs prioritize ROI. Nielsen shares five CFO-approved KPIs to show impact and inform budget strategies. DM me to learn more and read about it here! https://bit.ly/3QTpq2q
Outcomes-minded metrics: The marketing KPIs your CFO cares about
nielsen.com
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Reaching audiences via digital channels remains a challenge in some markets. Analyze channel performance across campaigns and optimize your advertising reach and frequency with Nielsen’s industry standard Digital Ad Rating: http://nlsn.co/6042eDJpn
Digital Advertising Measurement | Nielsen
nielsen.com
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Nielsen reposted this
🔥 Spending optimism is up, ready to make your ad dollars go further in 2024? Leverage from Nielsen’s Annual Marketing 2024 report packed with expert insights and practical tips to capitalize on the optimism in ad spend this year! [https://bit.ly/3UtoqEp]
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Nielsen reposted this
🔐Unlock the secrets to maximizing ROI in a fragmented media world with 's Nielsens 2024 Annual Marketing Report! Find out why 80% of APAC marketers prioritize performance marketing over brand-building initiatives and how it may impact your strategy. Message me to learn more about our solutions. #nielsen #marketingreport #performancemarketing
2024 Annual Marketing Report | Nielsen
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🤔 Reimagine Fan Insights with 1,450+ brands! Nielsen’s platform is designed from the ground up for deep-diving into fan analytics effortlessly. Whether you're planning an event, managing sponsorships, or conducting research, get the ultimate edge in understanding and engaging your audience. Contact us to learn more! http://nlsn.co/6042jpmZq
Contact Us - Nielsen Sports
https://nielsensports.com
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Curious about how to maximize campaign spend across the marketing funnel? 💰 Read our latest insights article on brand marketing vs performance marketing to help with your spend strategy: http://nlsn.co/6043dAPu9
Are you investing in performance marketing for the right reasons? | Nielsen
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