Curious about how to maximize campaign spend across the marketing funnel? 💰 Read our latest insights article on brand marketing vs performance marketing to help with your spend strategy: http://nlsn.co/6043dAPu9
Nielsen’s Post
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Have you ever wondered how to measure the success of your digital marketing campaigns? Sean Adams at Brand Metrics, an expert in performance marketing, has an interesting idea that you might want to consider. #investing #marketresearch
Brand lift metrics: The key to performance marketing in 2023
https://www.marketingweek.com
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WHAT IS ADVANCED MARKETING MANAGEMENT? Curious about the realm beyond basic marketing strategies? 🚀 Dive into our blog to demystify advanced marketing management. Explore cutting-edge tactics, market analysis, consumer behaviour insights, and strategic planning that elevate your marketing efforts. Whether you're a seasoned marketer or eager to expand your knowledge, our insights offer a roadmap to mastery. Ready to take your marketing game to the next level? Explore more and stay ahead in the dynamic business landscape. 📈 https://lnkd.in/d_iheNaj #dsmblog #AdvancedMarketing #MarketingManagement #StrategicMarketing #MarketAnalysis #ConsumerBehavior #BusinessStrategy #MarketingExcellence #ReadMore #ElevateYourMarketing #StayAhead
What Is Advanced Marketing Management? |
https://digitalschoolofmarketing.co.za
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"The Long and the Short of It" is as relevant today as it was in 2013. The research Les Binet and Peter Field undertook, on a mission to really understand how successful marketing works, has been a cornerstone of the marketing world ever since I joined it. Why is this? Because it really does work. It forms the basis for so much of the narrative we talk about in digital when strategising on how to achieve growth. A client I worked with last year has seen over a 70% increase in sales by diversifying their media investment into brand building, having previously been reliant on CPA and ROAS metrics. Time and time again this conversation comes up. Businesses are looking for growth but have become dependent on performance marketing metrics which drive short term value, but aren’t contributing to long term growth. The incremental ceiling gets hit, performance plateaus and we can’t invest any more budget into the same activity. This is when there’s a need to diversify media investment to support both performance, to harvest demand, and brand building, to generate new demand. Often by this stage, internal shareholders are expectant of strong short term ROI through digital channels, meaning the shift in media metrics can be unnerving. That’s why “The Long and the Short of It” continues to be a fundamental part of the marketing conversation. Whether it’s presented as a marketing funnel, short termism vs long termism, cold/ warm/ hot audiences… the theory is there to aid these, at times tricky conversations, with robust, compelling research. This dependency on efficiency metrics is often what is holding businesses back from growing their market share. Instead, look to shift your focus to driving incremental impact, through a balance of brand vs performance.
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Since I started Orange Owl Marketing, 70% of the enquiries I have received are for #PerformanceMarketing from relatively new brands. Today I want to talk about why relying solely on performance marketing might not be the best bet for new brands aiming for long-term success. Here are the top 5 reasons in simple terms: 1️⃣ Building Brand Buzz: New brands need to get their name out there! Performance marketing focuses on quick wins, but it might miss the mark when it comes to spreading the word and building buzz about who you are and what you stand for. 2️⃣ Short-Term vs. Long-Term: Performance marketing is like sprinting for sales right now. But for new brands looking to grow sustainably, it's more like running a marathon. You need strategies that'll keep you going strong for the long haul. 3️⃣ Watch Your Wallet: Sure, performance marketing can bring in customers fast. But it can also burn through your budget quicker than you can say "ROI." For new brands, high acquisition costs can put a strain on resources and make it tough to keep the momentum going. 4️⃣ Stand Out or Fade Out: In a sea of competitors, new brands need to stand out. Performance marketing might get you noticed momentarily, but without a clear #BrandIdentity and message, you risk blending into the background. 5️⃣ Make Every Interaction Count: Customers aren't just transactions – they're relationships waiting to happen! Performance marketing often focuses on the sale, but new brands need to focus on creating meaningful connections that keep customers coming back for more. So, while performance marketing has its perks, new brands need to think beyond the quick wins and invest in strategies that will help them grow sustainably in the long run. Let's find that balance and set our brands up for success! 💪✨ Feel free to share your thoughts and experiences in the comments below! 📝 #MarketingTips #BrandBuilding #SustainableGrowth #MarketingWithVG #marketingcoach #marketing101
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Check out Epsilon EMEA's latest blog post on ho to boost brand performance. Uncover the strategies for achieving success in brand and performance marketing and how to learn new skills to elevate your campaigns to new heights
Looking to boost your brand's performance? 🚀 Check out this insightful blog post by Amiee Stroud (Brown). Discover the secrets to successful brand and performance marketing, and learn how to take your campaigns to the next level! 📈 Don't miss out on this valuable resource – click here to read more ➡️ https://hubs.li/Q028sM1g0 📚💪 #MarketingTips #BrandPerformance #DigitalMarketing
Blurring the boundaries between brand and performance marketing
epsilon.com
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Did you know that a recent survey found that 50% of CMOs are scared of performance marketing? Find out why this strategy has them shaking in their boots. Learn more at:
Why 50% of CMOs Are Scared of Performance Marketing
agorapulse.com
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Association CEO - Strategic Marketer - Chief Executive Officer at EIFS Industry Members Association (EIMA)
While most of us have returned to an almost-normal existence in our post-pandemic environment, it can be instructive to look back at some of the things that were said in the business press at the time and see if they still make sense. In June 2020, Nathan J.D. Hall wrote a very compelling piece for Forbes that argues why brands shouldn’t cut their marketing budgets in times of crisis. He pointed out several persuasive data points from sources like Harvard Business Review, McGraw Hill Research, MarketSense and more. In the article below, Hall said, “this crisis (e.g. the pandemic) is the worst time to cut back on your marketing efforts. We are all being inundated right now from every corner of the internet…Plus, think of it this way. If your competitors are still advertising, they are going to leave you in the dust. If they are not, this is truly your opportunity to differentiate and dominate your market.” Although this position may have posed challenges and seemed counterintuitive, I wholeheartedly agreed with Hall’s sentiment at that time (as those who know me know). Further, subsequent data and experience have confirmed my opinion now. In addition, I believe that getting what you want out of your marketing investments takes much more than hiring someone to run ads on an “as needed” basis and/or post videos on Instagram and YouTube that list off a laundry list of product attributes. Instead, successful marketing bridges the gap between customer desires and an organization’s value proposition in a compelling way. And doing this well takes work, discipline and organizational commitment. The reason is because impactful marketing requires research, planning, and consensus with stakeholders about goals and expectations - long before any ads run, videos are posted or displays and materials are exhibited on the trade show floor. I published a piece about my own industry marketing experience in the May 2021 issue of Associations Now - an official outlet for ASAE: The Center for Association Leadership - and you can see it here. https://lnkd.in/dnENudPC But you don’t have to take my word for it. Hall’s article is well-researched, well-written and relevant - almost three years after it was published. #marketing #recession #marketingisadiscipline #marketingisnotadvertising
Council Post: Marketing Through Mayhem: Why Brands Shouldn't Cut Their Marketing Budgets In Times Of Crisis
forbes.com
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🎯 Feeling stuck in the cycle of ineffective #OnlineAdvertising? Break free with our latest insights with The Drum. 🌟 Learn how to identify and leverage incremental value to maximize your marketing ROI. 💡 Read find the ROI you’re missing now: https://ow.ly/b92S50QUscR #PerformanceMarketing #AdvertisingInsights #MarketingStrategy #MarketingAnalytics #RetailInsights #MarketingTips
Incrementality's the missing ROI for brands - but what is it, and how can you harness it?
thedrum.com
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